glinda
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great293.81avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Great£3.85–£65.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.87avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 98K searches
Growth
Bad-63.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, glinda is a £14K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
glinda market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #405
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 74%
- Out of stock
- 5.4%
- Avg brand age
- 20 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
242
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
31%
Top 20: 74%
Open market
10%
- Wicked43%
- Mattel24%
- Funko10%
- Corsair Toiletries7%
- Brand Threads3%
- Ariana Grande3%
- Open — no brand owns it (8 brands, 10%)
Demand
Weekly Amazon search volume, last 31 weeks — -63.9% search growth over the last 90 days.Top glinda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 12-13 Years
Wicked£10.864.6★117 rev
Mattel Universal Pictures Wicked: For Good Deluxe Glinda Fashion Doll with Removable Outfit & 3 Accessories Inspired by the Movie JFM13
Mattel£32.794.8★2,299 rev
Mattel Wicked Singing Glinda Fashion Doll & Accessories Posable with Movie-Inspired Look & Removable Outfit Sings Popular JLG49
Mattel£19.274.6★1,323 rev
Mattel Universal Pictures Wicked: For Good Collectible Glinda Fashion Doll with Removable Outfit inspired by the Movie JFM11
Mattel£65.144.8★2,299 rev
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
Wicked£19.874.6★6 rev
Newest
by launch date
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
Ariana Grande£25.54114 rev
Wicked Glinda Bath Gift Set Pink Bubble Bath Body Butter & Shower Cap Officially Licensed Wicked Merchandise
Corsair Toiletries£7.6214 rev
Brand Threads Girls Wicked Glinda Baby Pink Sweatshirt Cotton-Blend Cosy Crew-Neck Jumper For Girls Easy-Care Everyday Layer For Ages 12 To 1314 Years Soft Brushed Interior
Brand Threads£15.781 rev
Wicked Glinda Shimmer Body Mist 200ml Sweet Sparkling Perfume Mist with Shimmer Gift for Women & Wicked Fans
Corsair Toiletries£5.6125 rev
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
Wicked£19.876 rev
Trending
90-day click momentumWicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
Ariana Grande£25.544.9★
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
Wicked£19.874.6★
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 6-7 Years
Wicked£19.994.6★
Wicked Tshirt Glinda and Elphaba Girls T Shirt Cotton Kids Clothes Short Sleeve Girls T-Shirts Grey 7-8 Years
Wicked£9.654.8★
Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 10-11 Years
Wicked£10.624.6★
What buyers say about glinda
What buyers praise and complain about, mined from review topics.What buyers love
“It has some really nice bathtime items in the set”
“Good little gift / token present”
“Fit perfectly and 1 very happy girl”
“Perfect collectible gift for my girl for Christmas”
“Quite a good price with it being a perfect gift idea for any Wicked fans”
“Love this colour”
“The pink bubble bath smells divine”
“Item exactly as expected”
“I've used some myself and even with my dry, sensitive skin, it doesn't cause any issues”
“Heavy weight crown, good quality”
What buyers complain about
“Too expensive”
“Size appears bit smaller”
“almost aftershave smell”
“not great as it was supposed to be a gift”
“Worn once and broke within an hour”
“contain ingredients which might irritated some skin types”
“Both the bath products feel very cheap”
Top return reasons
Common questions
- Is glinda profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 47 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the glinda niche?
- 14 brands and 242 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in glinda?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.4%.
- What does it cost to enter the glinda niche?
- Listings span £3.85–£65.14; the average listing price is £14.87 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.