Glinda
FailDemand is soft, at -63.9% this quarter, so Glinda is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £14K/yr98K searches / yr
- 90-day growth
- -63.9%search demand this quarter
- Competition
- 31%top-5 click share · 14 brands · 242 sellers
Flapen Score
Glinda against its category
The dotted line is the Beauty average. Past it, Glinda is stronger. Inside it, weaker.
Market
The Glinda market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glinda 98K times last year and spent an estimated £14K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -63.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £14Ka year
- Top search term
- glinda77K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £3.85 to £65.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £3.85–£65.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #405 within Lips. It carries 294 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 83%
- Out of stock, average day
- 5.4%
- Average rank
- #405in Lips
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 47
04 · Newcomers
4 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Glinda products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 12-13 Years
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago

Mattel Universal Pictures Wicked: For Good Deluxe Glinda Fashion Doll with Removable Outfit & 3 Accessories Inspired by the Movie JFM13
- Price
- £32.79
- Rating
- 4.8/5
- Reviews
- 2,299
- Age
- 1y ago

Mattel Wicked Singing Glinda Fashion Doll & Accessories Posable with Movie-Inspired Look & Removable Outfit Sings Popular JLG49
- Price
- £19.27
- Rating
- 4.6/5
- Reviews
- 1,323
- Age
- 1y ago

Mattel Universal Pictures Wicked: For Good Collectible Glinda Fashion Doll with Removable Outfit inspired by the Movie JFM11
- Price
- £65.14
- Rating
- 4.8/5
- Reviews
- 2,299
- Age
- 1y ago

Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago

Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 6-7 Years
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Wicked Tshirt Glinda and Elphaba Girls T Shirt Cotton Kids Clothes Short Sleeve Girls T-Shirts Grey 7-8 Years
- Price
- £9.65
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10mo ago

Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 10-11 Years
- Price
- £10.62
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Newest
by launch date
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago

Wicked Glinda Bath Gift Set Pink Bubble Bath Body Butter & Shower Cap Officially Licensed Wicked Merchandise
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Brand Threads Girls Wicked Glinda Baby Pink Sweatshirt Cotton-Blend Cosy Crew-Neck Jumper For Girls Easy-Care Everyday Layer For Ages 12 To 1314 Years Soft Brushed Interior
- Price
- £15.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Wicked Glinda Shimmer Body Mist 200ml Sweet Sparkling Perfume Mist with Shimmer Gift for Women & Wicked Fans
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 7mo ago

Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
242
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 74%
Open market
10%
- Wicked43%
- Mattel24%
- Funko10%
- Corsair Toiletries7%
- Brand Threads3%
- Ariana Grande3%
- Open — no brand owns it (8 brands, 10%)
Demand
Glinda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 14.9× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Glinda
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glinda questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









