Glinda
soft demand (-63.9% this quarter) — Glinda doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Glinda profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Glinda is a £14K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Glinda: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -63.9% over the last 90 days and 0.9% of searches end in a purchase.
£14K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 47 products
Top Glinda products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 12-13 Years
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Mattel Universal Pictures Wicked: For Good Deluxe Glinda Fashion Doll with Removable Outfit & 3 Accessories Inspired by the Movie JFM13
- Price
- £32.79
- Rating
- 4.8/5
- Reviews
- 2,299
- Age
- 1y ago
Mattel Wicked Singing Glinda Fashion Doll & Accessories Posable with Movie-Inspired Look & Removable Outfit Sings Popular JLG49
- Price
- £19.27
- Rating
- 4.6/5
- Reviews
- 1,323
- Age
- 1y ago
Mattel Universal Pictures Wicked: For Good Collectible Glinda Fashion Doll with Removable Outfit inspired by the Movie JFM11
- Price
- £65.14
- Rating
- 4.8/5
- Reviews
- 2,299
- Age
- 1y ago
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Trending
90-day click momentum
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 6-7 Years
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Wicked Tshirt Glinda and Elphaba Girls T Shirt Cotton Kids Clothes Short Sleeve Girls T-Shirts Grey 7-8 Years
- Price
- £9.65
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10mo ago
Wicked Tshirt | Glinda Clothes for Girls | Girls T-Shirts | White 10-11 Years
- Price
- £10.62
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Newest
by launch dateWicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago
Wicked Glinda Bath Gift Set Pink Bubble Bath Body Butter & Shower Cap Officially Licensed Wicked Merchandise
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Brand Threads Girls Wicked Glinda Baby Pink Sweatshirt Cotton-Blend Cosy Crew-Neck Jumper For Girls Easy-Care Everyday Layer For Ages 12 To 1314 Years Soft Brushed Interior
- Price
- £15.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Wicked Glinda Shimmer Body Mist 200ml Sweet Sparkling Perfume Mist with Shimmer Gift for Women & Wicked Fans
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 7mo ago
Wicked Pyjamas Elphaba And Glinda Button Front Pyjamas Girls Pyjama Sets Black 5-6 Years
- Price
- £19.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
242
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
31%
Top 20: 74%
Open market
10%
- Wicked43%
- Mattel24%
- Funko10%
- Corsair Toiletries7%
- Brand Threads3%
- Ariana Grande3%
- Open — no brand owns it (8 brands, 10%)
Glinda demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Glinda
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“It has some really nice bathtime items in the set”
“Good little gift / token present”
“Fit perfectly and 1 very happy girl”
“Perfect collectible gift for my girl for Christmas”
“Quite a good price with it being a perfect gift idea for any Wicked fans”
What buyers complain about
60% of reviews“Too expensive”
“Size appears bit smaller”
“almost aftershave smell”
“not great as it was supposed to be a gift”
“Worn once and broke within an hour”
Glinda return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glinda questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
