Gisou Hair Oil

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

8.6%

Market size, estimated

£3.0Ma year

Peak month

November2.7× the quietest month

Top search term

olaplex684K searches a year

Listings sell for £22.51 on average, from £16.47 to £45.00. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £22.51 that is £113K to £135K a year per listing.

Average price

£22.51inside the $15 to $100 sweet spot

Price range

£16.47–£45.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

£113K–£135K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Oils. It carries 26,079 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Hair Oils

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

26,079per listing

Listings tracked

21

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

65 months