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Gisou Hair Oil

Gisou Hair Oil shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

Market size 96Growth 23Conversion 81Competition 48Returns 99Price range 95Avg price 94Brand share 0Review moat 13Quality gap 33
This niche Category average · 2,481 niches

Is Gisou Hair Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gisou Hair Oil is a £3.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Gisou Hair Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 8.6% of searches end in a purchase.

£3.0M

revenue / yr

Units sold / yr150K
Search volume / yr-4.4%1.5M
Conversion rate8.6%
Avg price£22.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 15
Top-5 product click share56%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement52%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews26,079

Top Gisou Hair Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£120K£240K£360K£479K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

0%

  • OLAPLEX77%
  • KÉRASTASE22%
  • OUAI1%
  • Open — no brand owns it (0%)

Gisou Hair Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR8.6%Products21Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews26,079Avg BSR#27
60K40KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Gisou Hair Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • olaplex684K/yr
  • kerastase hair oil287K/yr
  • olaplex shampoo and conditioner set207K/yr
  • olaplex oil78K/yr
  • kerastase oil39K/yr
  • gisou hair oil44K/yr
  • olaplex bonding oil27K/yr
  • olaplex set33K/yr
  • kerastase elixir ultime hair oil21K/yr
  • ouai hair oil20K/yr

What reviews say buyers love and hate about Gisou Hair Oil

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall20%

Excellent product

Smell10%

Smell good

Value For Money9%

Good value for money

Soft Feel9%

my hair felt noticeably softer

Hair Styling6%

Hair feel good

What buyers complain about

62% of reviews
Value For Money24%

It is expensive

Moist/Dry8%

it just felt a little dry to the touch recently

Hair Related7%

hair was TERRIBLE after it

Smell6%

Strong smell thats quite chemically

Size-Overall5%

It is important to note that this set is in fact very small

Gisou Hair Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
11%
2Functionality-Overall
11%
3Value For Money
10%
4Product Condition
7%
5Smell
7%

Common Gisou Hair Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gisou Hair Oil 56/100 on Amazon United Kingdom — Worth a look. The niche generates £3.0M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Gisou Hair Oil on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.