Girls Perfume

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £575K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

2.7%

Market size, estimated

£575Ka year

Peak month

December2.3× the quietest month

Top search term

body spray554K searches a year

Listings sell for £5.89 on average, from £0.83 to £17.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £5.89 that is £9K to £12K a year per listing.

Average price

£5.89under the $15 to $100 sweet spot

Price range

£0.83–£17.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #43 within Fragrances. It carries 2,502 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

98%

Out of stock, average day

8.5%

Average rank

#43in Fragrances

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,502per listing

Listings tracked

45

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months