How competitive is the Girls Perfume niche on Amazon United Kingdom?

22 brands and 151 sellers compete in Girls Perfume on Amazon United Kingdom. The top 5 Girls Perfume products take 40% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Girls Perfume?

Girls Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Girls Perfume niche?

Girls Perfume sells for £5.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.83–£17.05. The average incumbent carries 2,502 reviews — the moat a new listing must climb.

Girls Perfume

prices mostly outside the sweet spot ($0.83–$17.05) — Girls Perfume doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Girls Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Girls Perfume is a £575K/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Girls Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.5% over the last 90 days and 2.7% of searches end in a purchase.

£575K

revenue / yr

Units sold / yr100K

Search volume / yr-2.5%3.7M

Conversion rate2.7%

Avg price£5.89

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers22 · 151

Top-5 product click share40%

Open market17%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Girls Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

So? Unique Womens White Blossom Body Mist Fragrance Spray 150ml

Price: £2.66
Rating: 4.6/5
Reviews: 945
Age: 3y ago

So? Escapes Womens Gift Set with Ibiza Dream Bali Breeze Mykonos Nights & Majorca Love Fragrance Spray Set (4 x 50ml)

Price: £5.23
Rating: 4.7/5
Reviews: 7,285
Age: 7y ago

So? Unique Womens Vegan Vanilla Candy Body Mist Fragrance Spray 150ml

Price: £2.76
Rating: 4.6/5
Reviews: 1,857
Age: 6y ago

So? Unique Grande Womens Mini Mist Gift Set Body Mist Fragrance Spray (6x50ml)

Price: £9.64
Rating: 4.6/5
Reviews: 3,718
Age: 3y ago

Body Mist By So? Womens Vanilla Body Mist Fragrance Spray Travel Size 100 ml 1 piece

Price: £1.78
Rating: 4.6/5
Reviews: 7,578
Age: 9y ago

Newest

by launch date

Coconut Vanilla Body Spray for Women - Vanilla Body Spray - Long-Lasting Fragrance Mist with Light Scent for Skin & Hair Care

Price: £6.33
Rating: 4.2/5
Reviews: 29
Age: 11mo ago

MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia

Price: £5.18
Rating: 3.9/5
Reviews: 70
Age: 11mo ago

AuraAnge 1Pcs Coconut Vanilla Hair Perfume and Body Spray for Women - All-Day Light Fragrance Mist for Hair & Skin - Concentrated Body Spray with Essential Oils

Price: £6.36
Rating: 3.7/5
Reviews: 87
Age: 1y ago

Designer Fragrances 3 Pack Assorted Bundle - Tu Est Belle - Good Lady - Missie - Womens Feminine Body Mist Sprays - For Silky Soft Beautifully Smelling Divine & Fresh Skin Great Gifts - 250ml

Price: £8.54
Rating: 4.6/5
Reviews: 51
Age: 1y ago

So? Unique Grande Womens Mini Mist Gift Set Body Mist Fragrance Spray (6x50ml)

Price: £9.64
Rating: 4.6/5
Reviews: 3,718
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

151

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

40%

Top 20: 78%

Open market

15%

SO…?65%
Impulse7%
MCoBeauty4%
Designer Fragrances3%
Sol de Janeiro3%
SANCTUARY3%
Open — no brand owns it (16 brands, 15%)

Girls Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR2.7%Products45Brands22Top 5 Brands83%OOS Rate8.5%Rating4.5★Reviews2,502Avg BSR#43

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Girls Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

body spray554K/yr +19.3%2.7% conv.
body mist268K/yr +16.3%1.8% conv.
body spray womens192K/yr +25.5%3.4% conv.
body mist for women123K/yr +25.9%2.5% conv.
so body spray122K/yr +5.3%5.5% conv.
womens body spray66K/yr +23.5%3.4% conv.
so spray82K/yr -0.7%6.3% conv.
so body mist62K/yr +9.4%4.8% conv.
so perfume60K/yr -8.5%3.8% conv.
body sprays40K/yr +13.3%3.6% conv.

What reviews say buyers love and hate about Girls Perfume

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Smell57%

“smells divine”

Value For Money9%

“Good for price”

Gifting Purpose6%

“Great for gifts”

Quality-Overall5%

“Product is lovely”

Size-Overall3%

“Perfect size”

What buyers complain about

67% of reviews

Smell36%

“The scent is too strong”

Durability8%

“Not long lasting”

Oily/Greasy4%

“bit greasy”

Size-Overall4%

“Small gift”

Allergies3%

“allergic to it”

Girls Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Leak-Proof

13%

3Size-Overall

10%

4Advertised Vs Actual Product

5Quality-Overall

Common Girls Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Girls Perfume 49/100 on Amazon United Kingdom — Skip it. The niche generates £575K/yr across 45 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -2.5% over the last 90 days.