Ginger Wig

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

3.7%

Market size, estimated

£58Ka year

Peak month

October4.6× the quietest month

Top search term

ginger wig125K searches a year

Listings sell for £10.17 on average, from £4.92 to £36.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.17 that is £1K to £3K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£4.92–£36.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.8%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #496 within Hair Extensions, Wigs & Accessories. It carries 840 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#496in Hair Extensions, Wigs & Accessories

Average rating

3.93 starsAmazon United Kingdom average 4.36 stars

Average reviews

840per listing

Listings tracked

47

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months