Ginger Wig
FailShoppers spend an estimated $58K a year here, so Ginger Wig is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £58K/yr156K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 36%top-5 click share · 26 brands · 45 sellers
Flapen Score
Ginger Wig against its category
The dotted line is the Beauty average. Past it, Ginger Wig is stronger. Inside it, weaker.
Market
The Ginger Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ginger Wig 156K times last year and spent an estimated £58K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £58Ka year
- Peak month
- October4.6× the quietest month
- Top search term
- ginger wig125K searches a year
02 · Price
A sale here is worth £10.17.
Listings sell for £10.17 on average, from £4.92 to £36.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.17 that is £1K to £3K a year per listing.
- Average price
- £10.17under the $15 to $100 sweet spot
- Price range
- £4.92–£36.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #496 within Hair Extensions, Wigs & Accessories. It carries 840 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #496in Hair Extensions, Wigs & Accessories
- Average rating
- 3.93 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 840per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ginger Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
45
Top-5 brand share
68%
Top 20: 95%
Top-5 click share
36%
Top 20: 77%
Open market
29%
- Brand 146%
- Brand 211%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Ginger Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.6×
Search terms
Top Ginger Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ginger wig125K/yr
- ginger wig women18K/yr
- ginger wigs7K/yr
- long ginger wig6K/yr
Reviews and returns
What reviews say buyers love and hate about Ginger Wig
We read the reviews and the return reasons for every product selling here.
“Doesn't look nearly as good as it does in the images”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ginger Wig questions
Answered from the same tracked data.