Gilmore Girls
FailBuyers convert on only 0.7% of searches, so Gilmore Girls is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £44K/yr506K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 31 sellers
Flapen Score
Gilmore Girls against its category
The dotted line is the Beauty average. Past it, Gilmore Girls is stronger. Inside it, weaker.
Market
The Gilmore Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gilmore Girls 506K times last year and spent an estimated £44K. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £44Ka year
- Top search term
- gilmore girls311K searches a year
02 · Price
A sale here is worth £11.86.
Listings sell for £11.86 on average, from £4.85 to £24.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.
- Average price
- £11.86under the $15 to $100 sweet spot
- Price range
- £4.85–£24.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,152 within Bath & Body. It carries 38 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 85%
- Out of stock, average day
- 8.8%
- Average rank
- #2,152in Bath & Body
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 38per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gilmore Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
18%
- Brand 138%
- Brand 221%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (11 brands, 18%)
Demand
Gilmore Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5× · 11 of 12 months tracked
Search terms
Top Gilmore Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gilmore girls311K/yr
- gilmore girls merchandise147K/yr
- gilmore girls merch21K/yr
- gilmore girls gifts23K/yr
- gilmore girls merch uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Gilmore Girls
We read the reviews and the return reasons for every product selling here.
“it is thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gilmore Girls questions
Answered from the same tracked data.









