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Gilmore Girls

Fail

Buyers convert on only 0.7% of searches, so Gilmore Girls is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£44K/yr506K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
56%top-5 click share · 17 brands · 31 sellers

Flapen Score

Gilmore Girls against its category

The dotted line is the Beauty average. Past it, Gilmore Girls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gilmore Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gilmore Girls 506K times last year and spent an estimated £44K. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.7%
Market size, estimated
£44Ka year
Top search term
gilmore girls311K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £4.85 to £24.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£4.85–£24.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,152 within Bath & Body. It carries 38 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
8.8%
Average rank
#2,152in Bath & Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
38per listing
Listings tracked
27

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gilmore Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

18%

  • Brand 138%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (11 brands, 18%)

Demand

Gilmore Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5× · 11 of 12 months tracked

Search terms

Top Gilmore Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gilmore girls311K/yr
  • gilmore girls merchandise147K/yr
  • gilmore girls merch21K/yr
  • gilmore girls gifts23K/yr
  • gilmore girls merch uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Gilmore Girls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Thickness”
0.7%of orders come back
“it is thin”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gilmore Girls questions

Answered from the same tracked data.