gilmore girls
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Incredible37.93avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Okay£11.86avg listing price — sweet spot $15–$100
Price range
Okay£4.85–£24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 506K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, gilmore girls is a £44K/yr Amazon United Kingdom market (506K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
gilmore girls market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,152
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 78%
- Out of stock
- 8.8%
- Avg brand age
- 31 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
18%
- Gilmore Girls38%
- Joalpysm21%
- yumcute8%
- Generic7%
- Soqniczke4%
- Komergave4%
- Open — no brand owns it (11 brands, 18%)
Demand
Weekly Amazon search volume, last 43 weeks — -12.0% search growth over the last 90 days.Top gilmore girls search terms
- gilmore girls311K/yr
- gilmore girls merchandise147K/yr
- gilmore girls merch21K/yr
- gilmore girls gifts23K/yr
- gilmore girls merch uk4K/yr
Top gilmore girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gilmore Girls Stars Hollow Womens Grey Short Sleeve Long Leg Pyjama Set | Solid Sleepwear with Crew Neck | Comfortable Loungewear for TV Show Fans Merch - X-Small
Gilmore Girls£18.384.9★11 rev
Gilmore Girls Stars Hollow Womens Grey Short Sleeve Long Leg Pyjama Set | Solid Sleepwear with Crew Neck | Comfortable Loungewear for TV Show Fans Merch - X-Large
Gilmore Girls£18.714.9★11 rev
yumcute 1 PCS Cartoon Merch Canvas Tote Bag Reusable Large Tote Bags for Women for Picnics Village Markets Coffee Runs Shoulder Bag with Sturdy Handle for Anime Lovers Gift 40 x 35 cm
yumcute£4.854.1★4 rev
Gilmore Girls Mug Artistic Retro Inspired Coffee Mug Elegant Glass Mugs with Straw Versatile Cup for Hot Cold Drinks Perfect for Home Cafe Gift for Fans
Joalpysm£10.985.0★2 rev
Gilmore Keychain Vibrant Metal Colorful Cute Keychain with Character Design Polished Finish Gilmore Keyring for Fans Girls Women Backpack Purse Car Keys Bag Charm Decoration Gift Idea
Joalpysm£5.505.0★5 rev
Newest
by launch dateyumcute 1 PCS Cartoon Merch Canvas Tote Bag Reusable Large Tote Bags for Women for Picnics Village Markets Coffee Runs Shoulder Bag with Sturdy Handle for Anime Lovers Gift 40 x 35 cm
yumcute£4.854 rev
Gilmore Thermal Mug White Insulated Mug Stainless Steel Insulated Coffee Cup Full-Print Eggshell Cup Vacuum Heat Cold Retention Leakproof for Home Office Commute Camping Coffee Tea Lovers
Joalpysm£10.795 rev
Gilmore Keychain Vibrant Metal Colorful Cute Keychain with Character Design Polished Finish Gilmore Keyring for Fans Girls Women Backpack Purse Car Keys Bag Charm Decoration Gift Idea
Joalpysm£5.505 rev
Gilmore Girls Mug Artistic Retro Inspired Coffee Mug Elegant Glass Mugs with Straw Versatile Cup for Hot Cold Drinks Perfect for Home Cafe Gift for Fans
Joalpysm£10.982 rev
Gilmore Girls Inspired Cross Body Bag Waterproof Double-Sided Printed Crossbody Bag with Adjustable Strap White Lightweight Polyester Shoulder Bags for Stars Hollow Fans Daily Use and Travel
Joalpysm£8.311 rev
Trending
90-day click momentum
Everyone Loves an Irish Girl - Cropped Fit Tee - Lorelai Gilmore Inspired - Irish Green - Handmade Screen Printed - UK Made (XS)
Generic£12.095.0★
yumcute 1 PCS Cartoon Merch Canvas Tote Bag Reusable Large Tote Bags for Women for Picnics Village Markets Coffee Runs Shoulder Bag with Sturdy Handle for Anime Lovers Gift 40 x 35 cm
yumcute£4.854.1★
Gilmore Girls Stars Hollow Womens Grey Short Sleeve Long Leg Pyjama Set | Solid Sleepwear with Crew Neck | Comfortable Loungewear for TV Show Fans Merch - X-Small
Gilmore Girls£18.384.9★
Gilmore Girls Stars Hollow Womens Grey Short Sleeve Long Leg Pyjama Set | Solid Sleepwear with Crew Neck | Comfortable Loungewear for TV Show Fans Merch - X-Large
Gilmore Girls£18.714.9★
![Head Case Designs Officially Licensed Gilmore Girls Icons Graphics Gel Case [Military Grade Protection] Compatible with Apple iPhone 17 Pro and Compatible with MagSafe](https://m.media-amazon.com/images/I/41SkVsyQB-L.jpg)
Head Case Designs Officially Licensed Gilmore Girls Icons Graphics Gel Case [Military Grade Protection] Compatible with Apple iPhone 17 Pro and Compatible with MagSafe
Head Case Designs£14.124.4★
What buyers say about gilmore girls
What buyers praise and complain about, mined from review topics.What buyers love
“this bag is good quality”
“Great gift”
“Well made very soft”
“Sticky as they should be”
“It is a good size too”
“Cosy Snuggly Blanket”
“Lovely little keyring”
“The material is thick canvas”
“The handles feel strong”
“its very good value for such a good quality”
What buyers complain about
“it is thin”
“Handel broke after first use”
“I was worried the quality may not be super soft”
Top return reasons
Common questions
- Is gilmore girls profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 27 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the gilmore girls niche?
- 17 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in gilmore girls?
- Top complaints mined from reviews: Thickness, Durability, Quality-Overall. The return rate is 0.7%.
- What does it cost to enter the gilmore girls niche?
- Listings span £4.85–£24.78; the average listing price is £11.86 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.