Gifts for Women

Shoppers searched for this 22.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

22.0M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

1.1%

Market size, estimated

£3.4Ma year

Peak month

December7.1× the quietest month

Top search term

birthday gifts for women3.9M searches a year

Listings sell for £13.57 on average, from £6.25 to £24.03. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £13.57 that is £81K to £109K a year per listing.

Average price

£13.57under the $15 to $100 sweet spot

Price range

£6.25–£24.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

£81K–£109K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #4 within Sets & Kits. It carries 4,167 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#4in Sets & Kits

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,167per listing

Listings tracked

12

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months