Gifts for Mom

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-98.5%

Conversion, latest week

0.3%

Market size, estimated

£39Ka year

Peak month

March210.2× the quietest month

Top search term

mothers day1.0M searches a year

Listings sell for £14.45 on average, from £3.95 to £33.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £14.45 that is £4K to £7K a year per listing.

Average price

£14.45under the $15 to $100 sweet spot

Price range

£3.95–£33.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #375 within Bath & Body. It carries 3,257 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

91%

Out of stock, average day

2.7%

Average rank

#375in Bath & Body

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,257per listing

Listings tracked

44

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months