Gifts for Men

Shoppers searched for this 15.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

15.3M

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

1.0%

Market size, estimated

£2.0Ma year

Peak month

December7.4× the quietest month

Top search term

gifts for men6.6M searches a year

Listings sell for £13.23 on average, from £4.77 to £29.33. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At £13.23 that is £20K to £26K a year per listing.

Average price

£13.23under the $15 to $100 sweet spot

Price range

£4.77–£29.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

1,500–2,000

Revenue per listing a year

£20K–£26K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #33 within Bath & Body. It carries 12,068 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

4.4%

Average rank

#33in Bath & Body

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,068per listing

Listings tracked

45

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months