ghd wide plate hair straighteners
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£144.40avg listing price — sweet spot $15–$100
Review moat
Good1,376.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£243K£243K/yr · 32K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Price range
Bad£89.25–£191.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ghd wide plate hair straighteners is a £243K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ghd wide plate hair straighteners market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £181K–£217K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.3%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- ghd91%
- Cloud Nine9%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -23.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top ghd wide plate hair straighteners search terms
- ghd wide plate hair straighteners16K/yr
- ghd max hair straighteners4K/yr
- ghd max5K/yr
- ghd straighteners uk wide plate6K/yr
- ghd straighteners uk wide1K/yr
- ghd max hair straighteners wide plate47/yr
Top ghd wide plate hair straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)
ghd£129.714.6★421 rev
ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black
ghd£189.094.3★336 rev
Cloud Nine Classic Wide Iron Wide Plate Ceramic Hair Straighteners Black
Cloud Nine£122.644.7★1,385 rev
ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White
ghd£191.734.3★336 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★5,515 rev
Newest
by launch dateghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black
ghd£189.09336 rev
ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White
ghd£191.73336 rev
ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.95266 rev
ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)
ghd£129.71421 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.255,515 rev
Trending
90-day click momentumghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White
ghd£191.734.3★
Cloud Nine Classic Wide Iron Wide Plate Ceramic Hair Straighteners Black
Cloud Nine£122.644.7★
ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)
ghd£129.714.6★
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★
ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black
ghd£189.094.3★
What buyers say about ghd wide plate hair straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“so worth it”
“They are reliable, efficient and well made”
“the cap on the old one fits”
“Great present”
“Does the job”
“Great heat levels”
“Cloud Nine Wide Hair Straightener”
“so easy to use without faffing around with the heat settings”
“are not to heavy”
What buyers complain about
“They wont last”
“Poor Quality”
“Only one heat setting”
“the they still do not work”
“they are very expensive”
“3 months and needing to be repaired”
“button keeps going red”
“flimsy in comparison”
“Flawed design”
“Burns hair”
Top return reasons
Common questions
- Is ghd wide plate hair straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £243K/yr across 6 tracked products. 90-day search growth is -23.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the ghd wide plate hair straighteners niche?
- 2 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ghd wide plate hair straighteners?
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 3.3%.
- When does demand for ghd wide plate hair straighteners peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the ghd wide plate hair straighteners niche?
- Listings span £89.25–£191.73; the average listing price is £144.40 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.