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Ghd Straighteners Uk

Fail

The top 5 brands take 100% of clicks, so Ghd Straighteners Uk is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£6.2M/yr1.4M searches / yr
90-day growth
-3.4%search demand this quarter
Competition
70%top-5 click share · 2 brands · 5 sellers

Flapen Score

Ghd Straighteners Uk against its category

The dotted line is the Beauty average. Past it, Ghd Straighteners Uk is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghd Straighteners Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghd Straighteners Uk 1.4M times last year and spent an estimated £6.2M. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.5%
Market size, estimated
£6.2Ma year
Peak month
November3.6× the quietest month
Top search term
ghd straighteners uk505K searches a year

02 · Price

A sale here is worth £129.12.

Listings sell for £129.12 on average, from £89.25 to £187.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £129.12 that is £387K to £516K a year per listing.

Average price
£129.12above the $15 to $100 sweet spot
Price range
£89.25–£187.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£387K–£516K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #35 within Styling Tools. It carries 1,145 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#35in Styling Tools
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,145per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ghd Straighteners Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 222%

Demand

Ghd Straighteners Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Ghd Straighteners Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd straighteners uk505K/yr
  • ghd268K/yr
  • cloud 9 hair straighteners185K/yr
  • ghd straighteners82K/yr
  • cloud nine hair straighteners53K/yr
  • ghd hair straighteners58K/yr
  • cloud nine35K/yr
  • hair straighteners ghd30K/yr
  • cloud 930K/yr
  • ghd platinum plus hair straighteners20K/yr

Reviews and returns

What reviews say buyers love and hate about Ghd Straighteners Uk

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
3.2%of orders come back
“Broke under a year of use”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ghd Straighteners Uk questions

Answered from the same tracked data.