ghd platinum plus hair straighteners
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£127.57avg listing price — sweet spot $15–$100
Review moat
Good1,193avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£194K£194K/yr · 41K searches
Price range
Bad£89.25–£161.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ghd platinum plus hair straighteners is a £194K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ghd platinum plus hair straighteners market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- £191K–£255K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 14.1%
- Avg brand age
- 65 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- ghd100%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -25.8% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top ghd platinum plus hair straighteners search terms
- ghd platinum plus hair straighteners20K/yr
- ghd platinum7K/yr
- ghd platinum plus10K/yr
- ghd platinum hair straighteners3K/yr
- ghd platinum +732/yr
Top ghd platinum plus hair straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.954.5★266 rev
ghd Platinum+ Hair Straightener & Professional Styler in White - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.444.4★216 rev
ghd Gold Hair Straightener & Styler in Black - Professional Styling for Sleek Smooth Styles with More Shine - for All Hair Types (UK Plug)
ghd£116.274.6★548 rev
ghd Platinum+ Professional Smart Styler Gift Set with ghd Bodyguard and The All Rounder - Paddle Brush - Amazon Exclusive
ghd£161.634.3★65 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★5,515 rev
Newest
by launch date
ghd Gold Hair Straighteners Gift Set Amazon Exclusive with Paddle Hair Brush & Heat Resistant Bag Professional Hair Styling for Smooth Sleek Shiny Results All Hair Types (UK Plug)
ghd£110.85548 rev
ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.95266 rev
ghd Platinum+ Hair Straightener & Professional Styler in White - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.44216 rev
ghd Gold Hair Straightener & Styler in Black - Professional Styling for Sleek Smooth Styles with More Shine - for All Hair Types (UK Plug)
ghd£116.27548 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.255,515 rev
Trending
90-day click momentumghd Gold Hair Straighteners Gift Set Amazon Exclusive with Paddle Hair Brush & Heat Resistant Bag Professional Hair Styling for Smooth Sleek Shiny Results All Hair Types (UK Plug)
ghd£110.854.6★
ghd Platinum+ Professional Smart Styler Gift Set with ghd Bodyguard and The All Rounder - Paddle Brush - Amazon Exclusive
ghd£161.634.3★
ghd Platinum+ Hair Straightener & Professional Styler in White - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.444.4★
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★
ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.954.5★
What buyers say about ghd platinum plus hair straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of the straightening”
“Worth the money”
“Great present”
“before giving up the ghost so I would say that's pretty good value for money and good durabilty”
“They work well”
“Smooth and silky”
“are not to heavy”
“Very portable and quick to heat”
“Does the job”
“the cap on the old one fits”
What buyers complain about
“they are starting to fall apart”
“Poor Quality”
“Only one heat setting”
“a touch expensive”
“the they still do not work”
“3 months and needing to be repaired”
“Burns hair”
“Not really strong temperature”
“button keeps going red”
“smoke started coming out after second use”
Top return reasons
Common questions
- Is ghd platinum plus hair straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (28/100).
- How competitive is the ghd platinum plus hair straighteners niche?
- 1 brands and 3 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ghd platinum plus hair straighteners?
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 3.3%.
- When does demand for ghd platinum plus hair straighteners peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the ghd platinum plus hair straighteners niche?
- Listings span £89.25–£161.63; the average listing price is £127.57 (sweet spot $15–$100). The average incumbent carries 1,193 reviews — the moat a new listing must climb.