Ghd Platinum Plus Hair Straighteners

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

3.7%

Market size, estimated

£194Ka year

Peak month

November3.0× the quietest month

Top search term

ghd platinum plus hair straighteners20K searches a year

Listings sell for £127.57 on average, from £89.25 to £161.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £127.57 that is £32K to £64K a year per listing.

Average price

£127.57above the $15 to $100 sweet spot

Price range

£89.25–£161.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

250–500

Revenue per listing a year

£32K–£64K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #12 within Styling Tools. It carries 1,193 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

14.1%

Average rank

#12in Styling Tools

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,193per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months