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Ghd Duet Style

Fail

The top 5 brands take 100% of clicks, so Ghd Duet Style is a Fail.

Flapen Score
24
24 / 100
Ranks 2,468 of 2,481 Beauty niches · −23 vs the category median of 47
Market size
£67K/yr12K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
93%top-5 click share · 1 brands · 4 sellers

Flapen Score

Ghd Duet Style against its category

The dotted line is the Beauty average. Past it, Ghd Duet Style is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghd Duet Style market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghd Duet Style 12K times last year and spent an estimated £67K. One brand takes every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
3.0%
Market size, estimated
£67Ka year
Peak month
July6.4× the quietest month
Top search term
ghd duet7K searches a year

02 · Price

A sale here is worth £186.56.

Listings sell for £186.56 on average, from £108.54 to £228.45. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £186.56 that is £0 to £19K a year per listing.

Average price
£186.56above the $15 to $100 sweet spot
Price range
£108.54–£228.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
7.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Styling Tools. It carries 287 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Styling Tools
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ghd Duet Style products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Ghd Duet Style search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Ghd Duet Style search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd duet7K/yr
  • ghd duet style4K/yr
  • ghd duet style 2 in 1 hot air styler352/yr

Reviews and returns

What reviews say buyers love and hate about Ghd Duet Style

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Value For Money”
7.4%of orders come back
“expensive”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ghd Duet Style questions

Answered from the same tracked data.