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Ghd Cordless Hair Straighteners

Fail

The top 5 brands take 100% of clicks, so Ghd Cordless Hair Straighteners is a Fail.

Flapen Score
23
23 / 100
Ranks 2,471 of 2,481 Beauty niches · −24 vs the category median of 47
Market size
£11K/yr10K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
94%top-5 click share · 3 brands · 6 sellers

Flapen Score

Ghd Cordless Hair Straighteners against its category

The dotted line is the Beauty average. Past it, Ghd Cordless Hair Straighteners is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghd Cordless Hair Straighteners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghd Cordless Hair Straighteners 10K times last year and spent an estimated £11K. All 3 brands take every click. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
0.9%
Market size, estimated
£11Ka year
Top search term
ghd cordless straighteners uk4K searches a year

02 · Price

A sale here is worth £122.06.

Listings sell for £122.06 on average, from £37.21 to £168.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £122.06 that is £0 to £12K a year per listing.

Average price
£122.06above the $15 to $100 sweet spot
Price range
£37.21–£168.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Styling Tools. It carries 1,513 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Styling Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,513per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ghd Cordless Hair Straighteners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 25%
  • Brand 33%

Demand

Ghd Cordless Hair Straighteners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Ghd Cordless Hair Straighteners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd cordless straighteners uk4K/yr
  • ghd unplugged2K/yr
  • ghd cordless hair straighteners4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghd Cordless Hair Straighteners

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
3.4%of orders come back
“they are starting to fall apart”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ghd Cordless Hair Straighteners questions

Answered from the same tracked data.