ghd cordless hair straighteners
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£122.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,513avg incumbent reviews — the moat a new listing must climb
Price range
Okay£37.21–£168.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad£11K£11K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ghd cordless hair straighteners is a £11K/yr Amazon United Kingdom market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ghd cordless hair straighteners market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £12K–£31K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- ghd93%
- Cloud Nine5%
- SUNMAY3%
Demand
Weekly Amazon search volume, last 28 weeks — -27.8% search growth over the last 90 days.Top ghd cordless hair straighteners search terms
- ghd cordless straighteners uk4K/yr
- ghd unplugged2K/yr
- ghd cordless hair straighteners4K/yr
Top ghd cordless hair straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ghd Unplugged Cordless Hair Straightener Black 65% More Shine 20 Mins Continous Styling On the Go Travel Edition
ghd£168.344.3★320 rev
ghd Unplugged Cordless Hair Straightener White 65% More Shine On the Go Styling Travel Edition
ghd£160.754.3★320 rev
ghd Platinum+ Hair Straightener & Professional Styler in White - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.444.4★216 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★5,515 rev
Cloud Nine Original Cordless Hair Straighteners for Women Portable Black
Cloud Nine£139.194.3★23 rev
Newest
by launch dateghd Platinum+ Hair Straightener & Professional Styler in White - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)
ghd£143.44216 rev
ghd Gold Hair Straightener & Styler in Black - Professional Styling for Sleek Smooth Styles with More Shine - for All Hair Types (UK Plug)
ghd£116.27548 rev
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.255,515 rev
SUNMAY Voga 2 in 1 Cordless Hair Straighteners and Curler Travel Wireless Portable USB Rechargeable Straightener Mini Flat Iron Curling Wand with Titanium Plate 3 Temperature Temps 5000mAh Battery
SUNMAY£37.213,649 rev
Cloud Nine Original Cordless Hair Straighteners for Women Portable Black
Cloud Nine£139.1923 rev
Trending
90-day click momentumghd Unplugged Cordless Hair Straightener Black 65% More Shine 20 Mins Continous Styling On the Go Travel Edition
ghd£168.344.3★
ghd Unplugged Cordless Hair Straightener White 65% More Shine On the Go Styling Travel Edition
ghd£160.754.3★
ghd Gold Hair Straightener & Styler in Black - Professional Styling for Sleek Smooth Styles with More Shine - for All Hair Types (UK Plug)
ghd£116.274.6★
SUNMAY Voga 2 in 1 Cordless Hair Straighteners and Curler Travel Wireless Portable USB Rechargeable Straightener Mini Flat Iron Curling Wand with Titanium Plate 3 Temperature Temps 5000mAh Battery
SUNMAY£37.214.3★
ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)
ghd£89.254.6★
What buyers say about ghd cordless hair straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth the money”
“Omg live changing 👍🤣 fits in my bag”
“easy to carry in my bag”
“Easy to use”
“And the durability in the time since I purchased has been so good”
“They are fast-charging, and they look and feel amazing”
“get my hair smoother”
“Great present”
“I love that its lightweight”
What buyers complain about
“they are starting to fall apart”
“Didnt charge”
“Poor Quality”
“They developed a fault, over heating”
“Waste of money”
“will not charge”
“3 months and needing to be repaired”
“smoke started coming out after second use”
“defo only for travel”
“button keeps going red”
Top return reasons
Common questions
- Is ghd cordless hair straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 7 tracked products. 90-day search growth is -27.8%. Flapen's verdict: Skip it (23/100).
- How competitive is the ghd cordless hair straighteners niche?
- 3 brands and 6 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ghd cordless hair straighteners?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 3.4%.
- What does it cost to enter the ghd cordless hair straighteners niche?
- Listings span £37.21–£168.34; the average listing price is £122.06 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.