gentle shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,415.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 73K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£3.67–£16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gentle shampoo is a £88K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gentle shampoo market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £82K–£102K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #544
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 82%
- Out of stock
- 0.5%
- Avg brand age
- 73 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
51
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Simple50%
- Unilever27%
- Dove12%
- SHOPCIENTY7%
- Generic2%
- FAITH IN NATURE2%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top gentle shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIMPLE SHAMPOO FREQUENT USE 200ML (3 x PACK)
Unilever£6.484.6★270 rev
Simple Kind to Hair Gentle Cleansing Shampoo with vitamin B5 chamomile oil and glycerin hair care for healthy shiny hair 6x 400 ml
Simple£15.254.6★402 rev
Simple Kind to Hair Gentle Care Shampoo 200 ml Pack of 6
Simple£10.294.7★913 rev
Simple Kind to Hair Gentle Cleansing Shampoo with vitamin B5 chamomile oil and glycerin hair care for healthy shiny hair 400 ml
Dove£3.674.6★78 rev
Simple Unscented Shampoo for Dry Scalp 200 ml
Simple£4.124.3★180 rev
Newest
by launch date
Simple Kind to Hair Shampoo and Conditioner Set 2 x 200ml - Gentle Care for Sensitive Scalp and Dry Hair + SHOPCIENTY Fridge Magnet
SHOPCIENTY£7.4116 rev
Simple Kind to Hair Shampoo & Conditioner 400ml 3 Pack Gentel Hair Care
Simple£9.8826 rev
Simple Kind to Hair Shampoo & Conditioner 200ml 3 Pack Gentel Hair Care
Simple£16.2326 rev
Simple Kind Of Hair Gentle Care Shampoo And Conditioner Bundle Set (2 Mixed Pack)
Generic£8.397 rev
ACCANTIA HEALTH and BEAUTY Simple Gentle Care Shampoo
Simple£3.8559 rev
Trending
90-day click momentumSimple Kind to Hair Shampoo and Conditioner Set 2 x 200ml - Gentle Care for Sensitive Scalp and Dry Hair + SHOPCIENTY Fridge Magnet
SHOPCIENTY£7.414.2★
Simple Kind to Hair Shampoo & Conditioner 400ml 3 Pack Gentel Hair Care
Simple£9.884.6★
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
FAITH IN NATURE£4.464.5★
Simple Kind to Hair Shampoo & Conditioner 200ml 3 Pack Gentel Hair Care
Simple£16.234.6★
Simple Kind to Hair Gentle Cleansing Shampoo with vitamin B5 chamomile oil and glycerin hair care for healthy shiny hair 400 ml
Dove£3.674.6★
What buyers say about gentle shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth the money”
“very good both shampoo and conditioner”
“Very gentle”
“Switched to Faith In Nature fragrance free”
“Simple Things”
“Best Product for Eczema Prone Skin or Delicate Skin”
“Very pleased with the shampoo no more itchey scalp”
“Done the job”
“Good price for size”
“It rinses quickly & leaves no residue, too”
What buyers complain about
“Itchy head”
“so it felt a little expensive for me”
“over the years my hair seemed to be getting thiner”
“Yes it doesn't have a smell”
“As with a lot of other reviewers there was bottle leakage”
“they are tiny”
“Not sensitive, Not good”
“So, if its straps my hands, its no wonder it dried my scalp out beyond beleif the one time I did use it on my hair”
“The shampoo also dries out the hair”
Top return reasons
Common questions
- Is gentle shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the gentle shampoo niche?
- 6 brands and 51 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in gentle shampoo?
- Top complaints mined from reviews: Allergies, Value For Money, Hair Related. The return rate is 0.0%.
- When does demand for gentle shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the gentle shampoo niche?
- Listings span £3.67–£16.23; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.