Is gems profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 35 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (49/100).

How competitive is the gems niche?

26 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in gems?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Durability. The return rate is 0.4%.

When does demand for gems peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the gems niche?

Listings span £2.70–£11.79; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.

gems

Skip it

Prices mostly outside the sweet spot ($2.70–$11.79) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good676.91

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.27

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 189K searches

Price range

Bad£2.70–£11.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gems is a £43K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gems market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £38K–£50K; units × avg price
Conversion rate: 3.6%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.1%
Avg brand age: 28 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

44%

Top 20: 81%

Open market

36%

CANVALITE27%
JOLCEEY13%
Bolosa8%
sularpek7%
BEADSLAND5%
a2bsales4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Top gems search terms

rhinestones for clothes38K/yr +122.8%1.7% conv.
gems for crafting49K/yr -37.7%4.6% conv.
diamante gems27K/yr +28.2%2.9% conv.
gems for clothes12K/yr +347.8%2.5% conv.
jems9K/yr +0.6%1.2% conv.
swarovski crystals11K/yr -15.4%0.3% conv.
fabric gems4K/yr +108.5%1.5% conv.
glass rhinestones5K/yr +4.5%0.3% conv.
diamante8K/yr -2.2%0.5% conv.
flat back gems5K/yr +40.2%0.6% conv.

All search terms

Top gems products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canvalite 2784PCS Rhinestones with 5Pcs 3ml B7000 rhinestone glue 6 Sizes Flat Back Gems Crystal AB Nail Art Gems with Pick Up Tweezers and Rhinestone Picker Dotting Pen Tools for Nails Face Craft

CANVALITE£7.234.4★1,913 rev

JOLCEEY 30000pcs Nail Art Rhinestones 24 Colors 3mm Flat Back Nail Gems Crystals Nail Rhinestones Bedazzling Kit with Pick Up Tweezers and Pen for DIY Crafts Clothes Shoes

JOLCEEY£8.144.5★299 rev

Resin Rhinestones Kits 12 Colors 2mm and 3mm Flatback Round Rhinestones with 1 Tweezers Glue Pen Bedazzling Non Hotfix Crystal Gems for Craft Nail Art Face Makeup Tumblers Mugs Clothing

Bolosa£6.263.9★92 rev

Sularpek 2542 Pcs Gem Stickers 5 Sheets Self Adhesive Gems Acrylic Crystal Gems Sheets Rhinestone Stickers for Craft DIY Nail Facial Nail Makeup Decoration with Pick Up Tweezer(3/4/5/6mm)

sularpek£3.574.5★485 rev

JOLCEEY 3034pcs Gem Stickers Rhinestone Self Adhesive Gems Stick on Gems Jewel Stickers Sticky Gems for DIY Crafts Gluing

JOLCEEY£4.834.6★244 rev

Newest

by launch date

24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration

CUKUNAL£8.7375 rev

2mo ago

24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes

Kilibili£10.6246 rev

3mo ago

6736pcs Hotfix Rhinestones Flatback Crystal Rhinestones for Crafts Clothes Mixed 5 Sizes Hotfix Crystals with Tweezers and Wax Pencil Kit SS6-SS30 Crystal

BEADSLAND£8.452,111 rev

10mo ago

AHRLIC 3000pcs Flat Back Glass Rhinestones Kit Bling Round Crystal Rhinestones 7 Sizes 1.5-4.8mm Diamond Crystal Gems with Storage Box Kit for DIY Crafts Nail Art Scrapbooking Decoration

AHRLIC£4.726 rev

1y ago

20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art

CANVALITE£11.06144 rev

1y ago

What buyers say about gems

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Amazing quality”

Color18%

“lots of colours”

Value For Money16%

“Good value”

Adhesion/Stickiness12%

“Good adhesion”

Brightness/Shine/Glow6%

“they sparkle like crazy”

Ease Of Use6%

“Easy to Use”

Advertised Vs Actual Product4%

“as advertised”

Design-Overall3%

“Nice design”

Size-Overall1%

“Perfect size”

Gifting Purpose1%

“Perfect gift”

What buyers complain about

Adhesion/Stickiness41%

“Does not stick very well”

Size-Overall6%

“though I think the largest ones are a little too big for my personal taste. I do still use them sometimes”

Durability5%

“Tool broke straight away”

Quality-Overall4%

“These strips are really bad quality”

Smell4%

“The smells a bit chemical though”

Ease Of Use3%

“unfortunately not able to use”

Advertised Vs Actual Product3%

“Please amend the pictures that are being used to make this more realistic”

Color2%

“there could be a better range of colour”

Value For Money2%

“They are not cheap”

Compartment2%

“Cons:. * Storage compartments may mix over time so just have a gentle hand”

Top return reasons

Size-Overall36%

Adhesion/Stickiness27%

Color8%

Advertised Vs Actual Product6%

Quality-Overall4%

Defective Material/Parts3%

Functionality-Overall2%

Smell2%