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Gems

Fail

Prices span $2.70–$11.79, mostly outside the sweet spot, so Gems is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£43K/yr189K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
44%top-5 click share · 26 brands · 32 sellers

Flapen Score

Gems against its category

The dotted line is the Beauty average. Past it, Gems is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gems 189K times last year and spent an estimated £43K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
3.6%
Market size, estimated
£43Ka year
Peak month
November2.2× the quietest month
Top search term
rhinestones for clothes38K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £2.70 to £11.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.27 that is £627 to £2K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£2.70–£11.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£627–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #39 within Manicure & Pedicure. It carries 677 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#39in Manicure & Pedicure
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
35

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

32

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

44%

Top 20: 81%

Open market

36%

  • Brand 127%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Gems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhinestones for clothes38K/yr
  • gems for crafting49K/yr
  • diamante gems27K/yr
  • gems for clothes12K/yr
  • jems9K/yr
  • swarovski crystals11K/yr
  • fabric gems4K/yr
  • glass rhinestones5K/yr
  • diamante8K/yr
  • flat back gems5K/yr

Reviews and returns

What reviews say buyers love and hate about Gems

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Does not stick very well”
A buyer, on “Adhesion/Stickiness”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gems questions

Answered from the same tracked data.