Gems
prices mostly outside the sweet spot ($2.70–$11.79) — Gems doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Gems profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gems is a £43K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Gems: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.9% over the last 90 days and 3.6% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Gems products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Canvalite 2784PCS Rhinestones with 5Pcs 3ml B7000 rhinestone glue 6 Sizes Flat Back Gems Crystal AB Nail Art Gems with Pick Up Tweezers and Rhinestone Picker Dotting Pen Tools for Nails Face Craft
- Price
- £7.23
- Rating
- 4.4/5
- Reviews
- 1,913
- Age
- 1y ago
JOLCEEY 30000pcs Nail Art Rhinestones 24 Colors 3mm Flat Back Nail Gems Crystals Nail Rhinestones Bedazzling Kit with Pick Up Tweezers and Pen for DIY Crafts Clothes Shoes
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago
Resin Rhinestones Kits 12 Colors 2mm and 3mm Flatback Round Rhinestones with 1 Tweezers Glue Pen Bedazzling Non Hotfix Crystal Gems for Craft Nail Art Face Makeup Tumblers Mugs Clothing
- Price
- £6.26
- Rating
- 3.9/5
- Reviews
- 92
- Age
- 1y ago
Sularpek 2542 Pcs Gem Stickers 5 Sheets Self Adhesive Gems Acrylic Crystal Gems Sheets Rhinestone Stickers for Craft DIY Nail Facial Nail Makeup Decoration with Pick Up Tweezer(3/4/5/6mm)
- Price
- £3.57
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 1y ago
JOLCEEY 3034pcs Gem Stickers Rhinestone Self Adhesive Gems Stick on Gems Jewel Stickers Sticky Gems for DIY Crafts Gluing
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago
Trending
90-day click momentum
24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes
- Price
- £10.62
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago
24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago
Crystal Rhinestone Diamond Ribbon Strips Rhinestone Stickers Self Adhesive Sparkling DIY Decoration Rhinestones Strips Rhinestone Roll DIY for Decoration Gift Phone Wedding(Sliver)
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 4y ago
20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Vicloon 939Pcs Crystal Rhinestone Stickers 9 Sheets Self Adhesive Bling Rhinestone Jewels Sticker 6 Styles Gem Stickers for DIY Craft Cards Face Makeup Embellishment Diamond Gem Decorations
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 1,009
- Age
- 2y ago
Newest
by launch date24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago
24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes
- Price
- £10.62
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago
6736pcs Hotfix Rhinestones Flatback Crystal Rhinestones for Crafts Clothes Mixed 5 Sizes Hotfix Crystals with Tweezers and Wax Pencil Kit SS6-SS30 Crystal
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 2,111
- Age
- 10mo ago
AHRLIC 3000pcs Flat Back Glass Rhinestones Kit Bling Round Crystal Rhinestones 7 Sizes 1.5-4.8mm Diamond Crystal Gems with Storage Box Kit for DIY Crafts Nail Art Scrapbooking Decoration
- Price
- £4.72
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
32
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
44%
Top 20: 81%
Open market
36%
- CANVALITE27%
- JOLCEEY13%
- Bolosa8%
- sularpek7%
- BEADSLAND5%
- a2bsales4%
Gems demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.2×
Top Gems search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rhinestones for clothes38K/yr
- gems for crafting49K/yr
- diamante gems27K/yr
- gems for clothes12K/yr
- jems9K/yr
- swarovski crystals11K/yr
- fabric gems4K/yr
- glass rhinestones5K/yr
- diamante8K/yr
- flat back gems5K/yr
What reviews say buyers love and hate about Gems
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Amazing quality”
“lots of colours”
“Good value”
“Good adhesion”
“they sparkle like crazy”
What buyers complain about
74% of reviews“Does not stick very well”
“though I think the largest ones are a little too big for my personal taste. I do still use them sometimes”
“Tool broke straight away”
“These strips are really bad quality”
“The smells a bit chemical though”
Gems return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gems questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
