Gems
FailPrices span $2.70–$11.79, mostly outside the sweet spot, so Gems is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £43K/yr189K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 32 sellers
Flapen Score
Gems against its category
The dotted line is the Beauty average. Past it, Gems is stronger. Inside it, weaker.
Market
The Gems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gems 189K times last year and spent an estimated £43K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £43Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- rhinestones for clothes38K searches a year
02 · Price
A sale here is worth £6.27.
Listings sell for £6.27 on average, from £2.70 to £11.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.27 that is £627 to £2K a year per listing.
- Average price
- £6.27under the $15 to $100 sweet spot
- Price range
- £2.70–£11.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £627–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #39 within Manicure & Pedicure. It carries 677 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #39in Manicure & Pedicure
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 677per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Gems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
32
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
44%
Top 20: 81%
Open market
36%
- Brand 127%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Gems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Gems search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rhinestones for clothes38K/yr
- gems for crafting49K/yr
- diamante gems27K/yr
- gems for clothes12K/yr
- jems9K/yr
- swarovski crystals11K/yr
- fabric gems4K/yr
- glass rhinestones5K/yr
- diamante8K/yr
- flat back gems5K/yr
Reviews and returns
What reviews say buyers love and hate about Gems
We read the reviews and the return reasons for every product selling here.
“Does not stick very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gems questions
Answered from the same tracked data.









