Gems
FailPrices span $2.70–$11.79, mostly outside the sweet spot, so Gems is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £43K/yr189K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 32 sellers
Flapen Score
Gems against its category
The dotted line is the Beauty average. Past it, Gems is stronger. Inside it, weaker.
Market
The Gems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gems 189K times last year and spent an estimated £43K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £43Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- rhinestones for clothes38K searches a year
02 · Price
A sale here is worth £6.27.
Listings sell for £6.27 on average, from £2.70 to £11.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.27 that is £627 to £2K a year per listing.
- Average price
- £6.27under the $15 to $100 sweet spot
- Price range
- £2.70–£11.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £627–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #39 within Manicure & Pedicure. It carries 677 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #39in Manicure & Pedicure
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 677per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Gems products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Canvalite 2784PCS Rhinestones with 5Pcs 3ml B7000 rhinestone glue 6 Sizes Flat Back Gems Crystal AB Nail Art Gems with Pick Up Tweezers and Rhinestone Picker Dotting Pen Tools for Nails Face Craft
- Price
- £7.23
- Rating
- 4.4/5
- Reviews
- 1,913
- Age
- 1y ago

JOLCEEY 30000pcs Nail Art Rhinestones 24 Colors 3mm Flat Back Nail Gems Crystals Nail Rhinestones Bedazzling Kit with Pick Up Tweezers and Pen for DIY Crafts Clothes Shoes
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago

Resin Rhinestones Kits 12 Colors 2mm and 3mm Flatback Round Rhinestones with 1 Tweezers Glue Pen Bedazzling Non Hotfix Crystal Gems for Craft Nail Art Face Makeup Tumblers Mugs Clothing
- Price
- £6.26
- Rating
- 3.9/5
- Reviews
- 92
- Age
- 1y ago

Sularpek 2542 Pcs Gem Stickers 5 Sheets Self Adhesive Gems Acrylic Crystal Gems Sheets Rhinestone Stickers for Craft DIY Nail Facial Nail Makeup Decoration with Pick Up Tweezer(3/4/5/6mm)
- Price
- £3.57
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 1y ago

JOLCEEY 3034pcs Gem Stickers Rhinestone Self Adhesive Gems Stick on Gems Jewel Stickers Sticky Gems for DIY Crafts Gluing
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago
Trending
estimated 90-day click momentum
24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes
- Price
- £10.62
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago

Crystal Rhinestone Diamond Ribbon Strips Rhinestone Stickers Self Adhesive Sparkling DIY Decoration Rhinestones Strips Rhinestone Roll DIY for Decoration Gift Phone Wedding(Sliver)
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 4y ago

20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

Vicloon 939Pcs Crystal Rhinestone Stickers 9 Sheets Self Adhesive Bling Rhinestone Jewels Sticker 6 Styles Gem Stickers for DIY Craft Cards Face Makeup Embellishment Diamond Gem Decorations
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 1,009
- Age
- 2y ago
Newest
by launch date
24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago

24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes
- Price
- £10.62
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

6736pcs Hotfix Rhinestones Flatback Crystal Rhinestones for Crafts Clothes Mixed 5 Sizes Hotfix Crystals with Tweezers and Wax Pencil Kit SS6-SS30 Crystal
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 2,111
- Age
- 10mo ago

AHRLIC 3000pcs Flat Back Glass Rhinestones Kit Bling Round Crystal Rhinestones 7 Sizes 1.5-4.8mm Diamond Crystal Gems with Storage Box Kit for DIY Crafts Nail Art Scrapbooking Decoration
- Price
- £4.72
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
32
Est. top-5 brand share
61%
Top 20: 94%
Est. top-5 click share
44%
Top 20: 81%
Open market
36%
- CANVALITE27%
- JOLCEEY13%
- Bolosa8%
- sularpek7%
- BEADSLAND5%
- a2bsales4%
Demand
Gems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Gems search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rhinestones for clothes38K/yr
- gems for crafting49K/yr
- diamante gems27K/yr
- gems for clothes12K/yr
- jems9K/yr
- swarovski crystals11K/yr
- fabric gems4K/yr
- glass rhinestones5K/yr
- diamante8K/yr
- flat back gems5K/yr
Reviews and returns
What reviews say buyers love and hate about Gems
We read the reviews and the return reasons for every product selling here.
“Does not stick very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gems questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









