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Gel Top Coat

Fail

Prices span $2.31–$8.12, mostly outside the sweet spot, so Gel Top Coat is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£281K/yr401K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
72%top-5 click share · 12 brands · 22 sellers

Flapen Score

Gel Top Coat against its category

The dotted line is the Beauty average. Past it, Gel Top Coat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Top Coat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gel Top Coat 401K times last year and spent an estimated £281K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
13.0%
Market size, estimated
£281Ka year
Peak month
July1.5× the quietest month
Top search term
gel top coat113K searches a year

02 · Price

A sale here is worth £5.40.

Listings sell for £5.40 on average, from £2.31 to £8.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £5.40 that is £14K to £16K a year per listing.

Average price
£5.40under the $15 to $100 sweet spot
Price range
£2.31–£8.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£14K–£16K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #33 within Manicure & Pedicure. It carries 2,377 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#33in Manicure & Pedicure
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,377per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gel Top Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Brand 130%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Gel Top Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gel Top Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel top coat113K/yr
  • top coat87K/yr
  • top coat gel polish48K/yr
  • no wipe gel top coat31K/yr
  • top coat gel15K/yr
  • no wipe top coat12K/yr
  • uv top coat11K/yr
  • bluesky top coat10K/yr
  • gel polish top coat11K/yr
  • gel top coat no wipe10K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Top Coat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.3%of orders come back
“doesn't last long”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gel Top Coat questions

Answered from the same tracked data.