gel moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£568K£568K/yr · 502K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,462.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.46avg listing price — sweet spot $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.79–£14.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gel moisturiser is a £568K/yr Amazon United Kingdom market (502K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gel moisturiser market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- £508K–£677K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Neutrogena87%
- The INKEY List9%
- Beauty of Joseon4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 4.3×
Top gel moisturiser search terms
- neutrogena hydro boost264K/yr
- neutrogena hydro boost water gel35K/yr
- gel moisturiser37K/yr
- water based moisturiser12K/yr
- hydro boost21K/yr
- omega water cream16K/yr
- neutrogena hydro boost gel cream10K/yr
- water cream10K/yr
- hydro boost water gel10K/yr
- beauty of joseon red bean water gel6K/yr
Top gel moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
Neutrogena£6.394.5★13,380 rev
Neutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
Neutrogena£9.174.5★324 rev
Neutrogena Hydro Boost Gel Cream Moisturiser with Hyaluronic Acid & Trehalose - For dry skin - 50 ml
Neutrogena£6.724.5★5,069 rev
Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
Neutrogena£4.794.6★7,867 rev
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
The INKEY List£7.014.4★2,998 rev
Newest
by launch dateNeutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
Neutrogena£9.17324 rev
Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
Beauty of Joseon£11.723,407 rev
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
The INKEY List£7.012,998 rev
Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
Neutrogena£14.24482 rev
Neutrogena Hydro Boost Night Face Cream (1x 50ml) Night Cream with Hyaluronic Acid Advanced Hydration for 72 Hours Suitable for All Skin Types Including Sensitive
Neutrogena£7.632,171 rev
Trending
90-day click momentumNeutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
Neutrogena£9.174.5★
Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
Beauty of Joseon£11.724.5★
Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
Neutrogena£14.244.4★
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
The INKEY List£7.014.4★
Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
Neutrogena£4.794.6★
What buyers say about gel moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“super hydrating”
“Great producT”
“Worth the money”
“Its been great for my combination skin”
“Smooth and soft skin”
“Rehydrates the skin amazing”
“Amazing lightweight”
“Absorbs well”
“Boon for oily skin”
“it cleans my face very well”
What buyers complain about
“Leaves my skin feeling very dry”
“Stingy on my skin”
“has a weird smell to it”
“Doesnt make my face so oily after use”
“I am a 60 yr old female with normal/slightly oily skin”
“nothing comes out except right at the bottom”
“it's just too expensive so decided to try this one”
“Leaky water mains all over geno gime some neutrugena please”
“Box was open on arrival”
“I don't really bother pampering my skin as I find moisturisers very uncomfortable”
Top return reasons
Common questions
- Is gel moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £568K/yr across 8 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the gel moisturiser niche?
- 3 brands and 77 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gel moisturiser?
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.0%.
- When does demand for gel moisturiser peak?
- Demand peaks in Feb–Oct; the busiest month runs 4.3× the quietest.
- What does it cost to enter the gel moisturiser niche?
- Listings span £4.79–£14.24; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 4,462 reviews — the moat a new listing must climb.