Gel Moisturiser
brand-locked demand (top 5 brands take 100% of clicks) — Gel Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Gel Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gel Moisturiser is a £568K/yr Amazon United Kingdom market (502K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 40/100.
Gel Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.4% over the last 90 days and 13.4% of searches end in a purchase.
£568K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Gel Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
Neutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
Neutrogena Hydro Boost Gel Cream Moisturiser with Hyaluronic Acid & Trehalose - For dry skin - 50 ml
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 5,069
- Age
- 9y ago
Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 7,867
- Age
- 9y ago
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Trending
90-day click momentumNeutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 2y ago
Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 5y ago
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 7,867
- Age
- 9y ago
Newest
by launch dateNeutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 2y ago
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 5y ago
Neutrogena Hydro Boost Night Face Cream (1x 50ml) Night Cream with Hyaluronic Acid Advanced Hydration for 72 Hours Suitable for All Skin Types Including Sensitive
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 2,171
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Neutrogena87%
- The INKEY List9%
- Beauty of Joseon4%
Gel Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Oct · busiest ÷ quietest = 4.3×
Top Gel Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- neutrogena hydro boost264K/yr
- neutrogena hydro boost water gel35K/yr
- gel moisturiser37K/yr
- water based moisturiser12K/yr
- hydro boost21K/yr
- omega water cream16K/yr
- neutrogena hydro boost gel cream10K/yr
- water cream10K/yr
- hydro boost water gel10K/yr
- beauty of joseon red bean water gel6K/yr
What reviews say buyers love and hate about Gel Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“super hydrating”
“Great producT”
“Worth the money”
“Its been great for my combination skin”
“Smooth and soft skin”
What buyers complain about
57% of reviews“Leaves my skin feeling very dry”
“Stingy on my skin”
“has a weird smell to it”
“Doesnt make my face so oily after use”
“I am a 60 yr old female with normal/slightly oily skin”
Gel Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gel Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
