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Gel Moisturiser

Fail

The top 5 brands take 100% of clicks, so Gel Moisturiser is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£568K/yr502K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
89%top-5 click share · 3 brands · 77 sellers

Flapen Score

Gel Moisturiser against its category

The dotted line is the Beauty average. Past it, Gel Moisturiser is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gel Moisturiser 502K times last year and spent an estimated £568K. All 3 brands take every click. Demand peaks in Feb–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £568K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
13.4%
Market size, estimated
£568Ka year
Peak month
February4.3× the quietest month
Top search term
neutrogena hydro boost264K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £4.79 to £14.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £8.46 that is £68K to £85K a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£4.79–£14.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£68K–£85K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Face. It carries 4,462 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Face
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,462per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gel Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 29%
  • Brand 34%

Demand

Gel Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Gel Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena hydro boost264K/yr
  • neutrogena hydro boost water gel35K/yr
  • gel moisturiser37K/yr
  • water based moisturiser12K/yr
  • hydro boost21K/yr
  • omega water cream16K/yr
  • neutrogena hydro boost gel cream10K/yr
  • water cream10K/yr
  • hydro boost water gel10K/yr
  • beauty of joseon red bean water gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Moisturiser

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leaves my skin feeling very dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gel Moisturiser questions

Answered from the same tracked data.