Gel Moisturiser
FailThe top 5 brands take 100% of clicks, so Gel Moisturiser is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £568K/yr502K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 77 sellers
Flapen Score
Gel Moisturiser against its category
The dotted line is the Beauty average. Past it, Gel Moisturiser is stronger. Inside it, weaker.
Market
The Gel Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gel Moisturiser 502K times last year and spent an estimated £568K. All 3 brands take every click. Demand peaks in Feb–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £568K a year.
- Searches, last 12 months
- 502K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £568Ka year
- Peak month
- February4.3× the quietest month
- Top search term
- neutrogena hydro boost264K searches a year
02 · Price
A sale here is worth £8.46.
Listings sell for £8.46 on average, from £4.79 to £14.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £8.46 that is £68K to £85K a year per listing.
- Average price
- £8.46under the $15 to $100 sweet spot
- Price range
- £4.79–£14.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £68K–£85K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Face. It carries 4,462 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Face
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,462per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Gel Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago

Neutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago

Neutrogena Hydro Boost Gel Cream Moisturiser with Hyaluronic Acid & Trehalose - For dry skin - 50 ml
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 5,069
- Age
- 9y ago

Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 7,867
- Age
- 9y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Trending
estimated 90-day click momentum
Neutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago

Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 2y ago

Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 5y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

Neutrogena Hydro Boost Water Gel Facial Cleanser with Hyaluronic Acid for Dry or Dehydrated Skin 200ml
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 7,867
- Age
- 9y ago
Newest
by launch date
Neutrogena Hydro Boost Hydrating Face Fluid SPF 50 with Hyaluronic Acid Pro-Vitamin B5 and Niacinamide Broad Spectrum for Dry Skin 50ml
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago

Beauty of Joseon Red Bean Water Gel 100ml 3.38fl.oz
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 2y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

Neutrogena Hydro Boost Day and Night Hydration Regime Set Gel Face Moisturiser (1 x 50ml) + Night Cream (1 x 50ml) Intensely Hydrates Skin Formulated with Hyaluronic Acid Suitable for Dry Skin
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 5y ago

Neutrogena Hydro Boost Night Face Cream (1x 50ml) Night Cream with Hyaluronic Acid Advanced Hydration for 72 Hours Suitable for All Skin Types Including Sensitive
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 2,171
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
77
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Neutrogena87%
- The INKEY List9%
- Beauty of Joseon4%
Demand
Gel Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 4.3×
Search terms
Top Gel Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neutrogena hydro boost264K/yr
- neutrogena hydro boost water gel35K/yr
- gel moisturiser37K/yr
- water based moisturiser12K/yr
- hydro boost21K/yr
- omega water cream16K/yr
- neutrogena hydro boost gel cream10K/yr
- water cream10K/yr
- hydro boost water gel10K/yr
- beauty of joseon red bean water gel6K/yr
Reviews and returns
What reviews say buyers love and hate about Gel Moisturiser
We read the reviews and the return reasons for every product selling here.
“Leaves my skin feeling very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









