Gel Eyeliner
prices mostly outside the sweet spot ($2.87–$9.23) — Gel Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Gel Eyeliner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gel Eyeliner is a £94K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Gel Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.1% over the last 90 days and 7.8% of searches end in a purchase.
£94K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Gel Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Deep Onyx
- Price
- £4.31
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 7y ago
Maybelline Tattoo Eye Liner Smokey Gel Pencil Eye Liner Long Lasting Blendable 36Hour Smokey Look Fade-Proof & Waterproof Formula Shade: 01 Smokey Black
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 3,567
- Age
- 5y ago
Maybelline Lasting Drama Gel Eyeliner Black
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 7,914
- Age
- 15y ago
Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Bold Bronze
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 7y ago
Maybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite
- Price
- £3.62
- Rating
- 4.3/5
- Reviews
- 9,852
- Age
- 4y ago
Trending
90-day click momentumMaybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite
- Price
- £3.62
- Rating
- 4.3/5
- Reviews
- 9,852
- Age
- 4y ago
Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Bold Bronze
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 7y ago
Maybelline New York Eyeliner Waterproof Smudge-proof and Long-Lasting Tattoo Liner Gel Pencil No. 902 Grayish Black
- Price
- £3.35
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 5y ago
LOréal Paris Eyeliner with precise felt tip for the perfect eyeliner and irresistible eye make-up super liner perfect slim no. 1 intense black pack of 1
- Price
- £5.59
- Rating
- 4.3/5
- Reviews
- 3,662
- Age
- 5y ago
Maybelline Pen Eyeliner Waterproof Brush Tip Liner Delivers Bold Saturated Even Impact In 1 Continuous Line Smudge Fade & Flake Resistant Jet Black
- Price
- £5.52
- Rating
- 4.1/5
- Reviews
- 840
- Age
- 3y ago
Newest
by launch date
Waterproof Gel Eyeliner Pot Set with 2PCS Brushes Long Lasting Smudge-Proof Formula High-Intensity Pigments for Eyes and Brows Black Pot for Bold Eye Makeup Looks
- Price
- £4.75
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 11mo ago
Maybelline Gell Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Burgundy Bliss
- Price
- £4.09
- Rating
- 4.2/5
- Reviews
- 727
- Age
- 2y ago
Maybelline Pen Eyeliner Waterproof Brush Tip Liner Delivers Bold Saturated Even Impact In 1 Continuous Line Smudge Fade & Flake Resistant Jet Black
- Price
- £5.52
- Rating
- 4.1/5
- Reviews
- 840
- Age
- 3y ago
Maybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite
- Price
- £3.62
- Rating
- 4.3/5
- Reviews
- 9,852
- Age
- 4y ago
LOréal Paris Gel Eyeliner Pencil Intense Black Eye Liner with Long-lasting Colour up to 24H Wear Infallible Grip Gel Automatic Eyeliner Intense Black
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 3,874
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
233
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Maybelline83%
- L'Oreal Paris7%
- Rimmel4%
- Kiko Milano2%
- Makeup Revolution2%
- Generic2%
- Open — no brand owns it (0%)
Gel Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Gel Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gel eyeliner60K/yr
- maybelline eyeliner46K/yr
- maybelline tattoo eyeliner34K/yr
- loreal eyeliner19K/yr
- gel eyeliner pencil9K/yr
- tattoo eyeliner9K/yr
- waterproof gel eyeliner6K/yr
- maybelline gel eyeliner8K/yr
- maybelline tattoo liner8K/yr
- gel liner7K/yr
What reviews say buyers love and hate about Gel Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good eyeliner easy to apply and long lasting”
“Great colour”
“Good quality, easy to apply, its smudge resistant, and waterproof”
“Good and doesnt smudge”
“Excellent price”
What buyers complain about
72% of reviews“can never get a good defined tip point to it because it constantly breaks”
“Very dry”
“Much darker”
“Poor quality”
“Worse than cheap eyeliners”
Gel Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gel Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
