Gel Eyeliner

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

7.8%

Market size, estimated

£94Ka year

Peak month

December1.6× the quietest month

Top search term

gel eyeliner60K searches a year

Listings sell for £4.91 on average, from £2.87 to £9.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.91 that is £4K to £5K a year per listing.

Average price

£4.91under the $15 to $100 sweet spot

Price range

£2.87–£9.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Make-up. It carries 8,398 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Make-up

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,398per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months