Gel Deodorant
Gel Deodorant shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Gel Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gel Deodorant is a £195K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Gel Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +40.4% over the last 90 days and 8.6% of searches end in a purchase.
£195K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Gel Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 2y ago
Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 3y ago
Secret Invisible Solid Antiperspirant Deodorant - Powder Fresh 75 ml
- Price
- £6.89
- Rating
- 4.7/5
- Reviews
- 4,105
- Age
- 11y ago
Mitchum per le donne Power Anti-permeant Gel Fresh Neve Deodorant 2.25 eleven (pack of 2) - confezione può differire
- Price
- £10.53
- Rating
- 4.5/5
- Reviews
- 2,464
- Age
- 12y ago
Gillette Antiperspirant Deodorant Gel For Men 420 ml (70 ml x 6) 48-Hour Invisible Sweat and Odour Protection Artic Ice
- Price
- £18.17
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 15y ago
Trending
90-day click momentum
Gillette Clear Gel Antiperspirant Arctic Ice 70ml
- Price
- £3.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
- Price
- £13.57
- Rating
- 4.8/5
- Reviews
- 1,458
- Age
- 7mo ago
Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 7mo ago
Secret Outlast Invisible Solid Antiperspirant and Deodorant Completely Clean Scent 0.5 Ounce by Secret
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 6,128
- Age
- 10y ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 2y ago
Newest
by launch dateGillette Clear Gel Antiperspirant Arctic Ice 70ml
- Price
- £3.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
- Price
- £13.57
- Rating
- 4.8/5
- Reviews
- 1,458
- Age
- 7mo ago
Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 7mo ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 2y ago
Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
128
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
0%
- Gillette47%
- Secret34%
- Mitchum18%
- Open — no brand owns it (0%)
Gel Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Gel Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- secret deodorant for women50K/yr
- gillette deodorant gel30K/yr
- mitchum gel15K/yr
- mitchum gel deodorant women17K/yr
- gillette antiperspirant gel14K/yr
- gillette gel deodorant for men13K/yr
- secret deodorant13K/yr
- gillette cool wave deodorant gel6K/yr
- mitchum ultimate gel9K/yr
- gillette deodorant7K/yr
What reviews say buyers love and hate about Gel Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Really nicely scented”
“Excellent value for money”
“Excellent product and great performance”
“Keeps me dry and fresh”
“And is durable”
What buyers complain about
62% of reviews“Quite expensive”
“Unpleasant smell”
“Extremely false advertising”
“Staining”
“Broke after a few uses”
Gel Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gel Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
