gel deodorant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Avg price
Okay£11.38avg listing price — sweet spot $15–$100
Price range
Okay£2.61–£24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£195K£195K/yr · 201K searches
Review moat
Okay2,683.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gel deodorant is a £195K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
gel deodorant market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £171K–£228K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 0.8%
- Avg brand age
- 70 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
128
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
0%
- Gillette47%
- Secret34%
- Mitchum18%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — +40.4% search growth over the last 90 days.Top gel deodorant search terms
- secret deodorant for women50K/yr
- gillette deodorant gel30K/yr
- mitchum gel15K/yr
- mitchum gel deodorant women17K/yr
- gillette antiperspirant gel14K/yr
- gillette gel deodorant for men13K/yr
- secret deodorant13K/yr
- gillette cool wave deodorant gel6K/yr
- mitchum ultimate gel9K/yr
- gillette deodorant7K/yr
Top gel deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
Gillette£13.084.4★273 rev
Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph
Gillette£14.134.7★671 rev
Secret Invisible Solid Antiperspirant Deodorant - Powder Fresh 75 ml
Secret£6.894.7★4,105 rev
Mitchum per le donne Power Anti-permeant Gel Fresh Neve Deodorant 2.25 eleven (pack of 2) - confezione può differire
Mitchum£10.534.5★2,464 rev
Gillette Antiperspirant Deodorant Gel For Men 420 ml (70 ml x 6) 48-Hour Invisible Sweat and Odour Protection Artic Ice
Gillette£18.174.7★1,194 rev
Newest
by launch date
Gillette Clear Gel Antiperspirant Arctic Ice 70ml
Gillette£3.480 rev
Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
Gillette£13.571,458 rev
Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
Gillette£13.82671 rev
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
Gillette£13.08273 rev
Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph
Gillette£14.13671 rev
Trending
90-day click momentumGillette Clear Gel Antiperspirant Arctic Ice 70ml
Gillette£3.480.0★
Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
Gillette£13.574.8★
Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks
Gillette£13.824.7★
Secret Outlast Invisible Solid Antiperspirant and Deodorant Completely Clean Scent 0.5 Ounce by Secret
Secret£6.354.7★
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
Gillette£13.084.4★
What buyers say about gel deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Really nicely scented”
“Excellent value for money”
“Excellent product and great performance”
“Keeps me dry and fresh”
“And is durable”
“this antiperspirant works so well”
“True to picture”
“Its a nice size so I also have one in my handbag”
“The container itself is easy to hold”
“with no irritation noticed”
What buyers complain about
“Quite expensive”
“Unpleasant smell”
“Extremely false advertising”
“Staining”
“Broke after a few uses”
“Doesn't work”
“Surprisingly Cheap Bottle But Effective Product”
“Allergic reaction”
“does not keep me dry for 48 hours, no way”
“was sent a solid stick which I am not happy about”
Top return reasons
Common questions
- Is gel deodorant profitable to sell on Amazon United Kingdom?
- The niche generates £195K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the gel deodorant niche?
- 3 brands and 128 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gel deodorant?
- Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- What does it cost to enter the gel deodorant niche?
- Listings span £2.61–£24.74; the average listing price is £11.38 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.