Gadgets
MaybeThe top 5 brands take only 41% of clicks. But buyers convert on only 0.3% of searches, so Gadgets is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £240K/yr4.6M searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 41%top-5 click share · 31 brands · 55 sellers
Flapen Score
Gadgets against its category
The dotted line is the Beauty average. Past it, Gadgets is stronger. Inside it, weaker.
Market
The Gadgets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gadgets 4.6M times last year and spent an estimated £240K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £240Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- gadgets for men924K searches a year
02 · Price
A sale here is worth £20.28.
Listings sell for £20.28 on average, from £7.77 to £155.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £20.28 that is £5K to £10K a year per listing.
- Average price
- £20.28inside the $15 to $100 sweet spot
- Price range
- £7.77–£155.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #208 within Manicure & Pedicure. It carries 5,079 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #208in Manicure & Pedicure
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,079per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gadgets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
55
Top-5 brand share
41%
Top 20: 86%
Top-5 click share
41%
Top 20: 86%
Open market
55%
- Brand 120%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Gadgets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Gadgets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gadgets for men924K/yr
- gadgets551K/yr
- cool gadgets190K/yr
- mens gadgets173K/yr
- gadget108K/yr
- cool gadgets for men127K/yr
- gadgets for women129K/yr
- gadgets for men gifts technology100K/yr
- tech gadgets57K/yr
- mens gadgets 202620K/yr
Reviews and returns
What reviews say buyers love and hate about Gadgets
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gadgets questions
Answered from the same tracked data.









