fulvic acid
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.11avg listing price — sweet spot $15–$100
Review moat
Good525.75avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.77–£28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£63K£63K/yr · 39K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fulvic acid is a £63K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fulvic acid market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.4%
- Avg brand age
- 37 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
22%
- The INKEY List20%
- Trace Minerals18%
- Nutrition Eighty Twenty18%
- Earth Lab8%
- Ultra Lyte7%
- naturesupplies7%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -30.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top fulvic acid search terms
- fulvic acid25K/yr
- fulvic minerals5K/yr
- fulvic acid cleanser4K/yr
- inkey list fulvic acid cleanser2K/yr
- fulvic acid supplement3K/yr
- acid fulvic278/yr
Top fulvic acid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trace Minerals Liquid Ionic Fulvic Acid Drops 250mg | 59ml 59 Servings | Trace Mineral Supplement 72+ Ionic Minerals & Electrolytes | Digestion Gut Health Hydration pH Balance Muscle Endurance
Trace Minerals£19.644.4★86 rev
The Inkey List Fulvic Acid Cleanser 150ml Removes Makeup For a Healthy Looking Complexion Fragrance Free Suitable For All Skin Types
The INKEY List£6.864.5★404 rev
Fulvic Acid Trace Minerals - Max Strength - 100 Day Supply - 50ml - Nutrition Eighty Twenty
Nutrition Eighty Twenty£26.984.5★52 rev
Earth Lab - Fulvic Minerals 50ml - High Strength All Natural & Vegan Friendly 100 Day Water Drops - Best for Gut Health
Earth Lab£24.254.3★154 rev
Ultra Lyte Fulvic Acid 250MG Fulvic Acid Food Supplement Concentrated Fulvic Minerals Non-GMO and Gluten-Free Liquid Fulvic Acid Supplement for Digestion Support Immunity Boost 59ml
Ultra Lyte£18.244.1★55 rev
Newest
by launch date
Biorevive Shilajit Capsules 10 000mg Equivalent Per Serving 20:1 Himalayan Shilajit Extract with 60% Fulvic Acid Vegan Daily Vitality Supplement 60 Capsules
BioRevive£6.771 rev
Wormwood Black Walnut and Clove Herbal Tincture | for Digestive Well-Being & Gut Health | Intestinal Cleanse Formula with Pumpkin Seed Oregano Extracts | for Humans Detox Cleanse | Vegan Pack of 2
Herbtre£15.5614 rev
Wormwood Black Walnut and Clove Liquid Drops - Natural Herbal Extract Supplement - Digestive Support and Gut Cleanse for Improve Energy - Alcohol Free Vegan Pack of 2
Herbtre£17.7611 rev
Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
NEW LEAF PRODUCTS£8.461,166 rev
Shilajit Resin from the Himalayas - 30g High Grade - 100% Pure Rich in Fulvic & Humic Acid Contains 85 Minerals Immune System & Vitality Booster Vegan - Lab Tested - Mission C
Mission C£20.9345 rev
Trending
90-day click momentumBiorevive Shilajit Capsules 10 000mg Equivalent Per Serving 20:1 Himalayan Shilajit Extract with 60% Fulvic Acid Vegan Daily Vitality Supplement 60 Capsules
BioRevive£6.775.0★
Shilajit Resin from the Himalayas - 30g High Grade - 100% Pure Rich in Fulvic & Humic Acid Contains 85 Minerals Immune System & Vitality Booster Vegan - Lab Tested - Mission C
Mission C£20.934.3★
Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
NEW LEAF PRODUCTS£8.464.5★
Wormwood Black Walnut and Clove Liquid Drops - Natural Herbal Extract Supplement - Digestive Support and Gut Cleanse for Improve Energy - Alcohol Free Vegan Pack of 2
Herbtre£17.764.2★
Vital Earth Minerals Mineral Blend Fulvic-Humic 32 Fluid Ounce
Vital Earth Minerals£28.034.5★
What buyers say about fulvic acid
What buyers praise and complain about, mined from review topics.What buyers love
“Quality: The formula is clean”
“Affordable”
“Does the work”
“I got my energy back”
“A really good face cleanser”
“Easy to use”
“Maybe a bit less of bloating, which is reasonable”
“Brain fog is gone”
“as described”
“with extra ingredients which are all good for you”
What buyers complain about
“Doesn't work”
“there is no discernable taste to either”
“Not the cheapest”
“the symptoms have 'caught up' with me”
“Causes acid reflux”
“Terrible chemical smell”
“Highly disappointed with this as I struggle to take tablets”
“not the best”
“Rubbish”
“See no difference”
Common questions
- Is fulvic acid profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the fulvic acid niche?
- 13 brands and 54 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in fulvic acid?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for fulvic acid peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the fulvic acid niche?
- Listings span £6.77–£28.03; the average listing price is £16.11 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.