frozen makeup set
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.67–£22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,457.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£10K£10K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, frozen makeup set is a £10K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
frozen makeup set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£14K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.8%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
26
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- Townley Girl55%
- Lip Smacker33%
- Hohosunlar5%
- G.C3%
- KP Pharma1%
- Disney1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top frozen makeup set search terms
- frozen make up set for girls12K/yr
- frozen make up6K/yr
- elsa makeup3K/yr
- frozen makeup3K/yr
- frozen makeup set2K/yr
- elsa makeup set754/yr
Top frozen makeup set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Frozen All-in-One Kids Cosmetic Compact Set Washable Lip Gloss Eye Shimmer Cheek Shimmer Brush Colourful Beauty Set for Girls Children Toddlers Age 3+ by Townley Girl
Townley Girl£7.034.3★8,076 rev
Disney Frozen Super Sparkly Kids Makeup Set for Girls Beauty Kit Include Clips Lip Gloss Nail Stickers Lip Balm Purse Ideal Gift for Girls Aged 3+ by Townley Girl
Townley Girl£7.074.5★6,224 rev
Lip Smacker Frozen Traincase for Kids 40+ Pieces Makeup Giftset Including Colorful Make-up for Face Lips and Nails Hair and Makeup Accessories are Included for your Kids Princess Look (1510689E)
Lip Smacker£16.124.6★552 rev
Lip Smacker Frozen Essential Makeup Bag Frozen Makeup Set for Girls with GlossyLipGloss BrightEyeShadows MakeupApplicators and Accessories for a DisneyPrincess Look
Lip Smacker£7.774.4★269 rev
Townley Girl Disney Frozen 2 Super Sparkly Cosmetic Makeup Set for Girls with Lip Gloss Nail Polish Nail Stickers 11 Pcs Perfect for Birthday Gift Age 3
Townley Girl£6.284.6★14,206 rev
Newest
by launch date
Hohosunlar Kids Makeup Sets for Girls Washable Makeup Kit Girl Toys Safe Pretend Play Princess Toys Make Up Set with Water-Base Peel-off Nail Polish Christmas Birthday Gift for Toddlers Ages 4-12
Hohosunlar£15.4410 rev
Disney Frozen 8-Piece Makeup Brushes Set for Eyeshadow Highlighter Blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl£5.72363 rev
Disney Frozen 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers Sleepovers by Townley Girl
Townley Girl£7.69340 rev
Disney Frozen Lip Balm Set for Kids 5-Pack Flavored Lip Balms (Sugar Grape Bubble Gum Strawberry Vanilla) Featuring Elsa Anna & Olaf Moisturizing Lip Care Gift Set for Girls Stocking Stuff
Corsair Toiletries£4.8614 rev
Disney Frozen Elsa Lip Gloss with Acrylic Stand for Storage and Display Plant Based Lip Gloss Perfect for Parties Sleepovers Makeovers Birthday Gift for Girls by Townley Girl
Townley Girl£8.00618 rev
Trending
90-day click momentumDisney Frozen 8-Piece Makeup Brushes Set for Eyeshadow Highlighter Blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl£5.724.8★
Disney Frozen Elsa Lip Gloss with Acrylic Stand for Storage and Display Plant Based Lip Gloss Perfect for Parties Sleepovers Makeovers Birthday Gift for Girls by Townley Girl
Townley Girl£8.004.5★
Hohosunlar Kids Makeup Sets for Girls Washable Makeup Kit Girl Toys Safe Pretend Play Princess Toys Make Up Set with Water-Base Peel-off Nail Polish Christmas Birthday Gift for Toddlers Ages 4-12
Hohosunlar£15.444.7★
Disney Frozen 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers Sleepovers by Townley Girl
Townley Girl£7.694.7★
Disney Frozen Lip Balm Set for Kids 5-Pack Flavored Lip Balms (Sugar Grape Bubble Gum Strawberry Vanilla) Featuring Elsa Anna & Olaf Moisturizing Lip Care Gift Set for Girls Stocking Stuff
Corsair Toiletries£4.864.4★
What buyers say about frozen makeup set
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Worth the money”
“The colour is pretty”
“Good price and quality”
“Everything fits neatly inside”
“Clean and easy to use”
“Better than I expected”
“Excellent washable make up”
“which makes life a lot easier”
“It will come off with warm soapy water, dries quick and has a great variety of colours and glitters”
What buyers complain about
“it's not the best quality nail varnish even for play”
“is very small”
“This was the first thing to break”
“The bits that were glued on had popped off within minutes”
“Not great value”
“that didnt work”
“the paints were very faded colour”
“doesnt feel substantial enough”
“But make up rather gloopy on skin”
“Not the best quality nail varnish”
Top return reasons
Common questions
- Is frozen makeup set profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the frozen makeup set niche?
- 8 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in frozen makeup set?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for frozen makeup set peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the frozen makeup set niche?
- Listings span £4.67–£22.71; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 2,458 reviews — the moat a new listing must climb.