Frog
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $78K a year here, so Frog is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £78K/yr385K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 46%top-5 click share · 36 brands · 149 sellers
Flapen Score
Frog against its category
The dotted line is the Beauty average. Past it, Frog is stronger. Inside it, weaker.
Market
The Frog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frog 385K times last year and spent an estimated £78K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £78Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- frog160K searches a year
02 · Price
A sale here is worth £8.59.
Listings sell for £8.59 on average, from £2.40 to £41.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.
- Average price
- £8.59under the $15 to $100 sweet spot
- Price range
- £2.40–£41.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £859–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #391 within Tools & Accessories. It carries 648 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #391in Tools & Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 648per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Frog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
36 falling
Sellers
149
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
46%
Top 20: 82%
Open market
46%
- Brand 115%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Frog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Frog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frog160K/yr
- frog gifts103K/yr
- frogs42K/yr
- frog toy32K/yr
- frog toys11K/yr
- frog gift13K/yr
- frog gifts for women14K/yr
- frog stuff6K/yr
- frog accessories4K/yr
Reviews and returns
What reviews say buyers love and hate about Frog
We read the reviews and the return reasons for every product selling here.
“The size is larger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frog questions
Answered from the same tracked data.