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Frizzy Hair Shampoo

Fail

The top 5 brands take 96% of clicks, so Frizzy Hair Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£54K/yr57K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
47%top-5 click share · 9 brands · 124 sellers

Flapen Score

Frizzy Hair Shampoo against its category

The dotted line is the Beauty average. Past it, Frizzy Hair Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frizzy Hair Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frizzy Hair Shampoo 57K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
14.3%
Market size, estimated
£54Ka year
Peak month
November1.6× the quietest month
Top search term
frizz ease shampoo18K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £2.77 to £17.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.60 that is £660 to £2K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£2.77–£17.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£660–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #309 within Shampoos & Conditioners. It carries 2,569 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
1.8%
Average rank
#309in Shampoos & Conditioners
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,569per listing
Listings tracked
32

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
74 months

Products

Top Frizzy Hair Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

124

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

3%

  • Brand 183%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Frizzy Hair Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Frizzy Hair Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frizz ease shampoo18K/yr
  • john frieda frizz ease shampoo9K/yr
  • anti frizz shampoo6K/yr
  • shampoo for frizzy hair6K/yr
  • frizz ease shampoo and conditioner5K/yr
  • john frieda frizz ease shampoo and conditioner5K/yr
  • frizz shampoo4K/yr
  • frizzy hair shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Frizzy Hair Shampoo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
9%of negative reviews mention “Hair Related”
<0.1%of orders come back, a rate Amazon rounds to zero
“Perhaps it didn't work quite so well with my particular hair”
A buyer, on “Hair Related”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frizzy Hair Shampoo questions

Answered from the same tracked data.