frizzy hair shampoo
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,569.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£17.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 57K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, frizzy hair shampoo is a £54K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
frizzy hair shampoo market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £40K–£53K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 1.8%
- Avg brand age
- 74 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
124
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
3%
- John Frieda83%
- OGX8%
- TIGI2%
- TRESemmé2%
- Redken1%
- Bare Anatomy1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -7.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top frizzy hair shampoo search terms
- frizz ease shampoo18K/yr
- john frieda frizz ease shampoo9K/yr
- anti frizz shampoo6K/yr
- shampoo for frizzy hair6K/yr
- frizz ease shampoo and conditioner5K/yr
- john frieda frizz ease shampoo and conditioner5K/yr
- frizz shampoo4K/yr
- frizzy hair shampoo4K/yr
Top frizzy hair shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Frizz Ease Miraculous Recovery Shampoo And Conditioner Duo Pack 2 X 500ml Repairing And Smoothing Shampoo And Conditioner Bundle Dry Damaged Hair
John Frieda£12.584.6★1,923 rev
John Frieda Frizz Ease Infinite Smooth Shampoo 250ml
John Frieda£4.174.1★56 rev
John Frieda Frizz Ease Miraculous Recovery Shampoo 250ml
John Frieda£3.994.3★45 rev
John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml
John Frieda£4.544.5★77 rev
John Frieda Frizz Ease Infinite Smooth Shampoo 75ml
John Frieda£2.824.2★55 rev
Newest
by launch date
John Frieda Infinite Smooth Shampoo & Conditioner 500ml x2. Anti Frizz Hair Care Duo for Smooth Finish and Humidity Control
John Frieda£17.3232 rev
John Frieda Frizz Ease Infinite Smooth Shampoo 250ml
John Frieda£4.1756 rev
John Frieda Frizz Ease Infinite Smooth Shampoo 500ml
John Frieda£5.9344 rev
John Frieda Frizz Ease Dream Curls Shampoo 500ml. Curly Hair Shampoo with Anti Frizz Care Wavy Hair Support and Soft Defined Finish
John Frieda£7.4478 rev
John Frieda Frizz Ease Miraculous Recovery Shampoo 75ml
John Frieda£2.7739 rev
Trending
90-day click momentumJohn Frieda Infinite Smooth Shampoo & Conditioner 500ml x2. Anti Frizz Hair Care Duo for Smooth Finish and Humidity Control
John Frieda£17.324.6★
John Frieda Frizz Ease Dream Curls Shampoo 500ml. Curly Hair Shampoo with Anti Frizz Care Wavy Hair Support and Soft Defined Finish
John Frieda£7.444.4★
John Frieda Frizz Ease Miraculous Recovery Shampoo 250ml
John Frieda£3.994.3★
John Frieda Frizz Ease Infinite Smooth Shampoo 250ml
John Frieda£4.174.1★
John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml
John Frieda£4.544.5★
What buyers say about frizzy hair shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Soft and smooth”
“Good price”
“The price is also very reasonable for the quality”
“The shampoo lathers really well”
“Works well with curly hair”
“Its a good cleanser”
“keeps it moisturized”
“easy to manage”
“does leave my hair little softer”
What buyers complain about
“Perhaps it didn't work quite so well with my particular hair”
“Waste of money”
“I didn't like the smell”
“Made my hair feel dry”
“I can't see it listed in the ingredients”
“Tiny”
“makes my hair greasy”
“Terrible product”
“not amazing for very curly hair”
“It is not as thick as I would like”
Top return reasons
Common questions
- Is frizzy hair shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 32 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the frizzy hair shampoo niche?
- 9 brands and 124 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in frizzy hair shampoo?
- Top complaints mined from reviews: Hair Related, Value For Money, Smell. The return rate is 0.0%.
- When does demand for frizzy hair shampoo peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the frizzy hair shampoo niche?
- Listings span £2.77–£17.32; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 2,569 reviews — the moat a new listing must climb.