How competitive is the Frizzy Hair Shampoo niche on Amazon United Kingdom?

9 brands and 124 sellers compete in Frizzy Hair Shampoo on Amazon United Kingdom. The top 5 Frizzy Hair Shampoo products take 47% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Frizzy Hair Shampoo?

Frizzy Hair Shampoo buyers on Amazon United Kingdom complain most about Hair Related, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Frizzy Hair Shampoo niche?

Frizzy Hair Shampoo sells for £6.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.77–£17.32. The average incumbent carries 2,569 reviews — the moat a new listing must climb.

Frizzy Hair Shampoo

brand-locked demand (top 5 brands take 96% of clicks) — Frizzy Hair Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Frizzy Hair Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frizzy Hair Shampoo is a £54K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Frizzy Hair Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 14.3% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K

Search volume / yr-7.9%57K

Conversion rate14.3%

Avg price£6.60

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 124

Top-5 product click share47%

Open market4%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Top Frizzy Hair Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Frieda Frizz Ease Miraculous Recovery Shampoo And Conditioner Duo Pack 2 X 500ml Repairing And Smoothing Shampoo And Conditioner Bundle Dry Damaged Hair

Price: £12.58
Rating: 4.6/5
Reviews: 1,923
Age: 4y ago

John Frieda Frizz Ease Infinite Smooth Shampoo 250ml

Price: £4.17
Rating: 4.1/5
Reviews: 56
Age: 6mo ago

John Frieda Frizz Ease Miraculous Recovery Shampoo 250ml

Price: £3.99
Rating: 4.3/5
Reviews: 45
Age: 6mo ago

John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml

Price: £4.54
Rating: 4.5/5
Reviews: 77
Age: 6mo ago

John Frieda Frizz Ease Infinite Smooth Shampoo 75ml

Price: £2.82
Rating: 4.2/5
Reviews: 55
Age: 6mo ago

Newest

by launch date

John Frieda Infinite Smooth Shampoo & Conditioner 500ml x2. Anti Frizz Hair Care Duo for Smooth Finish and Humidity Control

Price: £17.32
Rating: 4.6/5
Reviews: 32
Age: 5mo ago

John Frieda Frizz Ease Infinite Smooth Shampoo 250ml

Price: £4.17
Rating: 4.1/5
Reviews: 56
Age: 6mo ago

John Frieda Frizz Ease Infinite Smooth Shampoo 500ml

Price: £5.93
Rating: 4.1/5
Reviews: 44
Age: 6mo ago

John Frieda Frizz Ease Dream Curls Shampoo 500ml. Curly Hair Shampoo with Anti Frizz Care Wavy Hair Support and Soft Defined Finish

Price: £7.44
Rating: 4.4/5
Reviews: 78
Age: 6mo ago

John Frieda Frizz Ease Miraculous Recovery Shampoo 75ml

Price: £2.77
Rating: 4.4/5
Reviews: 39
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

124

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

John Frieda83%
OGX8%
TIGI2%
TRESemmé2%
Redken1%
Bare Anatomy1%
Open — no brand owns it (3 brands, 3%)

Frizzy Hair Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR14.3%Products32Brands9Top 5 Brands96%OOS Rate1.8%Rating4.4★Reviews2,569Avg BSR#309

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Top Frizzy Hair Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

frizz ease shampoo18K/yr -10.9%15.1% conv.
john frieda frizz ease shampoo9K/yr +18.2%13.7% conv.
anti frizz shampoo6K/yr +11.6%4.5% conv.
shampoo for frizzy hair6K/yr +13.7%4.8% conv.
frizz ease shampoo and conditioner5K/yr -0.1%14.9% conv.
john frieda frizz ease shampoo and conditioner5K/yr -51.4%13.6% conv.
frizz shampoo4K/yr -15.7%5.7% conv.
frizzy hair shampoo4K/yr -16.0%4.6% conv.

What reviews say buyers love and hate about Frizzy Hair Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Smell15%

“Great fragrance”

Soft Feel11%

“Soft and smooth”

Value For Money10%

“Good price”

Quality-Overall9%

“The price is also very reasonable for the quality”

Lather7%

“The shampoo lathers really well”

What buyers complain about

43% of reviews

Hair Related9%

“Perhaps it didn't work quite so well with my particular hair”

Value For Money7%

“Waste of money”

Smell6%

“I didn't like the smell”

Moist/Dry5%

“Made my hair feel dry”

Ingredients-Overall5%

“I can't see it listed in the ingredients”

Frizzy Hair Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

78%

2Smell

11%

3Advertised Vs Actual Product

11%

Common Frizzy Hair Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frizzy Hair Shampoo 44/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 32 tracked products. 8 of 16 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.