Fringe

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

+16.2%

Conversion, latest week

1.2%

Market size, estimated

£47Ka year

Top search term

clip in fringe63K searches a year

Listings sell for £10.34 on average, from £3.50 to £43.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.

Average price

£10.34under the $15 to $100 sweet spot

Price range

£3.50–£43.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

6.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #334 within Hair Extensions, Wigs & Accessories. It carries 165 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

24.0%

Average rank

#334in Hair Extensions, Wigs & Accessories

Average rating

3.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

165per listing

Listings tracked

68

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months