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Frangipani

a small market ($43K/yr) — Frangipani doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 11Growth 29Conversion 58Competition 48Returns 98Price range 74Avg price 88Brand share 12Review moat 72Quality gap 67
This niche Category average · 2,481 niches

Is Frangipani profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frangipani is a £43K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Frangipani: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.1% over the last 90 days and 4.9% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr3K
Search volume / yr+3.1%43K
Conversion rate4.9%
Avg price£20.37

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 16
Top-5 product click share56%
Open market5%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews617

Top Frangipani products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

3%

  • Elemis78%
  • Mystic Moments9%
  • NIVEA3%
  • freshskin beauty ltd3%
  • AKARZ3%
  • La Boulle1%
  • Open — no brand owns it (3 brands, 3%)

Frangipani demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR4.9%Products24Brands9Top 5 Brands95%OOS Rate1.0%Rating4.3★Reviews617Avg BSR#236
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Top Frangipani search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elemis oil8K/yr
  • elemis body cream4K/yr
  • frangipani7K/yr
  • elemis body lotion6K/yr
  • elemis body oil4K/yr
  • frangipani essential oil4K/yr
  • elemis hand and body lotion2K/yr
  • elemis face oil3K/yr
  • elemis facial oil2K/yr
  • frangipani oil2K/yr

What reviews say buyers love and hate about Frangipani

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell27%

Beautiful smell

Quality-Overall20%

Another great product from Elemis

Soft Feel9%

my skin felt smooth and soft

Value For Money7%

Excellent value for a good product

Moist/Dry4%

Helps to moisturize the skin for a long time

What buyers complain about

71% of reviews
Smell37%

No scent directly from the bottle

Size-Overall9%

smaller than I thought

Value For Money8%

Too expensive,0% result

Advertised Vs Actual Product6%

MISLEADING DESCRIPTION

Oily/Greasy3%

Face oil

Frangipani return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
57%
2Size-Overall
10%
3Value For Money
10%
4Moist/Dry
7%
5Comfort-Overall
5%

Common Frangipani questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frangipani 48/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 24 tracked products. Search demand moved +3.1% over the last 90 days.
Search demand for Frangipani on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.8× the quietest.