frangipani
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.37avg listing price — sweet spot $15–$100
Price range
Good£3.71–£46.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good616.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, frangipani is a £43K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
frangipani market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 1.0%
- Avg brand age
- 64 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
3%
- Elemis78%
- Mystic Moments9%
- NIVEA3%
- freshskin beauty ltd3%
- AKARZ3%
- La Boulle1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top frangipani search terms
- elemis oil8K/yr
- elemis body cream4K/yr
- frangipani7K/yr
- elemis body lotion6K/yr
- elemis body oil4K/yr
- frangipani essential oil4K/yr
- elemis hand and body lotion2K/yr
- elemis face oil3K/yr
- elemis facial oil2K/yr
- frangipani oil2K/yr
Top frangipani products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEMIS Body Oil Frangipani Monoi Ultra-Hydrating Massage Oil with Frangipani for Nourishing & Softening Skin
Elemis£30.704.6★1,895 rev
ELEMIS Superfood Facial Oil Nourishing Face Oil Formulated with 9 Antioxidant-Rich Superfoods Award-Winning Facial Elixir to Enhance Radiance Lightweight concentrate to Plump and Smooth 15ml
Elemis£35.694.7★2,266 rev
ELEMIS Body Cream Frangipani Monoi Luxurious Glow Butter to Soften Nourish & Moisturize Enriched with Essential Oils for Hydrating Radiance & Smooth Skin 200ml
Elemis£19.484.8★1,407 rev
ELEMIS Japanese Camellia Body Oil Blend Hydrating & Nourishing Body Oil with Camellia Rosehip & Squalane Moisturizing Oil for Soft Smooth Skin & Skin Repair Ideal for Dry Skin
Elemis£31.454.6★786 rev
ELEMIS Pro-Collagen Marine Oil Anti-Wrinkle Facial Elixir with a Trio of Algae-Rich Actives Lightweight Face essence to Moisturise Ocean Collagen for Revitalised and Radiant Skin 15ml
Elemis£46.794.8★659 rev
Newest
by launch date
ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women
Elemis£34.96229 rev
Deve Herbes Frangipani Essential Oil (Plumeria alba) with Glass Dropper Steam Distilled 5ml (0.16 oz)
Deve Herbes£9.8119 rev
Solid Perfume Balms. Handmade. 14 gr. Only natural ingredients. Long lasting perfume. (Frangipani)
La Boulle£9.9824 rev
ELEMIS Mayfair No.9 Hand & Body Lotion 300ml - Luxurious Moisturizing Lotion Nourishes & Softens Skin Lightly Scented with Floral Notes for Daily Hydration
Elemis£19.84125 rev
ELEMIS Mayfair No.9 Hand and Body Wash Luxurious Formula Leaves Skin Silky Smooth Contains Traceable Sustainably Sourced Shea Butter aswell as Borage Oil 300ml
Elemis£19.22103 rev
Trending
90-day click momentum
Mystic Moments | Frangipani Fragrance Oil 10ml | Exotic Floral Aroma | Sweet Tropical Scent for Candles Soap & Home Fragrance
Mystic Moments£4.944.0★
ELEMIS Mayfair No.9 Hand and Body Wash Luxurious Formula Leaves Skin Silky Smooth Contains Traceable Sustainably Sourced Shea Butter aswell as Borage Oil 300ml
Elemis£19.224.6★
Deve Herbes Frangipani Essential Oil (Plumeria alba) with Glass Dropper Steam Distilled 5ml (0.16 oz)
Deve Herbes£9.814.3★
ELEMIS Japanese Camellia Body Oil Blend Hydrating & Nourishing Body Oil with Camellia Rosehip & Squalane Moisturizing Oil for Soft Smooth Skin & Skin Repair Ideal for Dry Skin
Elemis£31.454.6★
Mystic Moments | Frangipani Fragrance Oil 100ml | Exotic Floral Aroma | Sweet Tropical Scent for Candles Soap & Home Fragrance
Mystic Moments£8.994.0★
What buyers say about frangipani
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Another great product from Elemis”
“my skin felt smooth and soft”
“Excellent value for a good product”
“Helps to moisturize the skin for a long time”
“Both contents are solid and sub standard”
“Just the job”
“clean when you have finished”
“the effects are visible in the morning”
“Great addition to skin care routine”
What buyers complain about
“No scent directly from the bottle”
“smaller than I thought”
“Too expensive,0% result”
“MISLEADING DESCRIPTION”
“Face oil”
“Im not convinced this is pure”
“Didn't lather up as much”
“Not really great for very dry skiing”
Top return reasons
Common questions
- Is frangipani profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 24 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the frangipani niche?
- 9 brands and 16 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in frangipani?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for frangipani peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the frangipani niche?
- Listings span £3.71–£46.79; the average listing price is £20.37 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.