How competitive is the Fragrance World niche on Amazon United Kingdom?

4 brands and 83 sellers compete in Fragrance World on Amazon United Kingdom. The top 5 Fragrance World products take 75% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fragrance World?

Fragrance World buyers on Amazon United Kingdom complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Fragrance World niche?

Fragrance World sells for £28.39 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.02–£41.13. The average incumbent carries 883 reviews — the moat a new listing must climb.

Fragrance World

brand-locked demand (top 5 brands take 100% of clicks) — Fragrance World doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Fragrance World profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fragrance World is a £76K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Fragrance World: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.5% over the last 90 days and 0.9% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr3K

Search volume / yr-15.5%290K

Conversion rate0.9%

Avg price£28.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 83

Top-5 product click share75%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Top Fragrance World products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Leg Avenue Womens Floral Lace Pantyhose One Size Black

Price: £9.02
Rating: 4.2/5
Reviews: 512
Age: 2y ago

French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz

Price: £29.37
Rating: 4.5/5
Reviews: 1,582
Age: 1y ago

Liquid Brun Eau De Parfum 100ml

Price: £28.49
Rating: 4.4/5
Reviews: 4,149
Age: 2y ago

Amber Empire Extrait De Parfum 100ml by French Avenue

Price: £29.99
Rating: 4.3/5
Reviews: 420
Age: 9mo ago

Atlantis Extrait De Parfum 100ml by French Avenue

Price: £30.93
Rating: 4.4/5
Reviews: 191
Age: 10mo ago

Newest

by launch date

French Avenue Liquid Brun Limited Edtion 150ml

Price: £41.13
Rating: 4.6/5
Reviews: 285
Age: 5mo ago

Vulcan Black Edition EDP 100ml by French Avenue

Price: £36.39
Rating: 4.2/5
Reviews: 150
Age: 8mo ago

Amber Empire Extrait De Parfum 100ml by French Avenue

Price: £29.99
Rating: 4.3/5
Reviews: 420
Age: 9mo ago

Atlantis Extrait De Parfum 100ml by French Avenue

Price: £30.93
Rating: 4.4/5
Reviews: 191
Age: 10mo ago

French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz

Price: £29.37
Rating: 4.5/5
Reviews: 1,582
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

FRENCH AVENUE43%
Leg Avenue36%
Fragrance World19%
KHADLAJ PERFUMES2%
Open — no brand owns it (0%)

Fragrance World demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume290KCVR0.9%Products13Brands4Top 5 Brands100%OOS Rate2.1%Rating4.3★Reviews883Avg BSR#152

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Top Fragrance World search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

french avenue176K/yr -9.5%0.9% conv.
fragrance world35K/yr -20.7%0.1% conv.
french avenue perfume70K/yr -58.6%0.5% conv.
fragrance world perfume9K/yr -34.7%0.0% conv.

What reviews say buyers love and hate about Fragrance World

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell66%

“Great fragrance”

Value For Money9%

“Good value”

Durability8%

“longevity is solid”

Quality-Overall6%

“The performance is spectacular”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

79% of reviews

Smell49%

“Bad smell”

Durability9%

“doesnt last at all”

Quality-Overall6%

“Not as good as the none limited edition version”

Weight Light3%

“a bit more lighter at the start”

Sensitivity-Overall3%

“Thus makes me gag sniffing it in my wrist”

Fragrance World return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

62%

2Leak-Proof

3Functionality-Overall

4Quality-Overall

5Value For Money

Common Fragrance World questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fragrance World 39/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -15.5% over the last 90 days.