fragrance world
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£28.39avg listing price — sweet spot $15–$100
Price range
Great£9.02–£41.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good882.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£76K£76K/yr · 290K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fragrance world is a £76K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fragrance world market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £71K–£85K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 2.1%
- Avg brand age
- 49 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- FRENCH AVENUE43%
- Leg Avenue36%
- Fragrance World19%
- KHADLAJ PERFUMES2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -15.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top fragrance world search terms
- french avenue176K/yr
- fragrance world35K/yr
- french avenue perfume70K/yr
- fragrance world perfume9K/yr
Top fragrance world products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leg Avenue Womens Floral Lace Pantyhose One Size Black
Leg Avenue£9.024.2★512 rev
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.374.5★1,582 rev
Liquid Brun Eau De Parfum 100ml
FRENCH AVENUE£28.494.4★4,149 rev
Amber Empire Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£29.994.3★420 rev
Atlantis Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£30.934.4★191 rev
Newest
by launch date
French Avenue Liquid Brun Limited Edtion 150ml
FRENCH AVENUE£41.13285 rev
Vulcan Black Edition EDP 100ml by French Avenue
FRENCH AVENUE£36.39150 rev
Amber Empire Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£29.99420 rev
Atlantis Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£30.93191 rev
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.371,582 rev
Trending
90-day click momentumLeg Avenue Womens Floral Lace Pantyhose One Size Black
Leg Avenue£9.024.2★
Vulcan Feu Eau De Parfum 100ml By French Avenue
FRENCH AVENUE£30.244.4★
French Avenue Liquid Brun Limited Edtion 150ml
FRENCH AVENUE£41.134.6★
Atlantis Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£30.934.4★
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
KHADLAJ PERFUMES£25.864.3★
What buyers say about fragrance world
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good value”
“longevity is solid”
“The performance is spectacular”
“As described”
“Sweet, creamy and luxurious”
“Can be a good gift”
“bottle design is of high quality”
“Great size sample”
“Green apple perfection”
What buyers complain about
“Bad smell”
“doesnt last at all”
“Not as good as the none limited edition version”
“a bit more lighter at the start”
“Thus makes me gag sniffing it in my wrist”
“Atomiser doesn't work”
“Leaky bottle”
“which is a veeery expensive perfume. more than £500”
“Dry down is powdery and woody”
“still just smells like plain alcohol”
Top return reasons
Common questions
- Is fragrance world profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the fragrance world niche?
- 4 brands and 83 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fragrance world?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for fragrance world peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the fragrance world niche?
- Listings span £9.02–£41.13; the average listing price is £28.39 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.