Fragrance World

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

0.9%

Market size, estimated

£76Ka year

Peak month

November1.9× the quietest month

Top search term

french avenue176K searches a year

Listings sell for £28.39 on average, from £9.02 to £41.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £28.39 that is £3K to £7K a year per listing.

Average price

£28.39inside the $15 to $100 sweet spot

Price range

£9.02–£41.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #152 within Fragrances. It carries 883 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#152in Fragrances

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

883per listing

Listings tracked

13

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months