Fragrance Stand

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-36.7%

Conversion, latest week

2.8%

Market size, estimated

£36Ka year

Top search term

aftershave stand45K searches a year

Listings sell for £13.34 on average, from £6.71 to £23.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.34 that is £0 to £1K a year per listing.

Average price

£13.34under the $15 to $100 sweet spot

Price range

£6.71–£23.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #245 within Tools & Accessories. It carries 1,727 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

7.0%

Average rank

#245in Tools & Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,727per listing

Listings tracked

22

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

20 months