Fragrance Stand
soft demand (-36.7% this quarter) — Fragrance Stand doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Fragrance Stand profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fragrance Stand is a £36K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 38/100.
Fragrance Stand: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.7% over the last 90 days and 2.8% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Fragrance Stand products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lifewit 12 inch Display Riser 3 Tier Perfume Cologne Organiser Tool-Free Assembly Cupcake Stand Fragrence Figurine Dessert Vanity Bedroom Bathroom Black 1 Pack
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 7mo ago
UNCLUTTERED DESIGNS Large Black Cosmetic Organiser - Organiser Box With Drawers for Aftershave Deodorant Beard Shaving Lotion Perfume & Skincare - Perfect for Mens Bathroom & Bedroom Storage
- Price
- £14.16
- Rating
- 4.4/5
- Reviews
- 9,688
- Age
- 9y ago
DancesCat Black Cosmetic Organiser for Men Dressing Table Makeup Organiser with Drawers Skincare Organiser Storage Box Ideal Perfume Stand for Mens Bedroom&Bathroom Accessories (Matte Black)
- Price
- £14.19
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 11mo ago
Lifewit Plastic 12 Inch Dark Cologne Stand Step Perfume Organizer Versatile Display Stand Shelf for Fragrance Skincare Figurine Dessert Use for Vanity Tabletop Cabinet 1 Set
- Price
- £11.51
- Rating
- 4.4/5
- Reviews
- 4,384
- Age
- 1y ago
Lifewit 9 Inch Cologne Display Stand 4 Tier Plastic Perfume Riser Display Shelf for Aftershave Fragrance Skincare Makeup Vanity Storage 1 Pack Black
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 4,384
- Age
- 1y ago
Trending
90-day click momentum
Novalunae 360 Rotating Perfume Stand Organiser for Men Black Cologne Stand Display Rack for Dresser Mens Makeup Storage 3-Layer Bathroom Counter Organiser Mens Bedroom Accessories Storage Gifts
- Price
- £15.58
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 5mo ago
ZOBONETI Wooden Cologne Organizer For Men 4 Tiers Cologne Stand Shelf Perfume Organizer Holder Fragance Display Storage Rack Gift For Men
- Price
- £14.25
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 9mo ago
VYNOPA Rotating Fragrance Stand for Men 3 Tier Wooden Perfume Organiser with Drawers Aftershave & Cologne Storage Display Shelf for Dresser Vanity & Bathroom
- Price
- £22.26
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 5mo ago
Novalunae Black Perfume Stand for Men Cologne Stand Cologne Holder with Drawers Cosmetic Organiser for Skincare Aftershave Bedroom Bathroom Mens Aftershave Holder Gift Mens Bedroom Essentials
- Price
- £14.56
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 11mo ago
Lifewit Perfume Stand Cologne Organiser Wooden Cupcake Display Riser for Fragrance Aftershave Skincare Makeup for Vanity Bedroom Bathroom Storage Black 35 cm/13.9 1 Pcs
- Price
- £15.22
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 10mo ago
Newest
by launch dateNovalunae 360 Rotating Perfume Stand Organiser for Men Black Cologne Stand Display Rack for Dresser Mens Makeup Storage 3-Layer Bathroom Counter Organiser Mens Bedroom Accessories Storage Gifts
- Price
- £15.58
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 5mo ago
VYNOPA Rotating Fragrance Stand for Men 3 Tier Wooden Perfume Organiser with Drawers Aftershave & Cologne Storage Display Shelf for Dresser Vanity & Bathroom
- Price
- £22.26
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 5mo ago
Lifewit 12 inch Display Riser 3 Tier Perfume Cologne Organiser Tool-Free Assembly Cupcake Stand Fragrence Figurine Dessert Vanity Bedroom Bathroom Black 1 Pack
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 7mo ago
Lifewit 12 inch Display Riser 3 Tier Perfume Cologne Organiser Tool-Free Assembly Cupcake Stand Fragrence Figurine Dessert Vanity Bedroom Bathroom Clear 1 Pack
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 7mo ago
ZOBONETI Wooden Cologne Organizer For Men 4 Tiers Cologne Stand Shelf Perfume Organizer Holder Fragance Display Storage Rack Gift For Men
- Price
- £14.25
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
13%
- Lifewit38%
- AZEAM15%
- UNCLUTTERED DESIGNS14%
- DancesCat12%
- VYNOPA5%
- ProCase3%
- Open — no brand owns it (7 brands, 13%)
Fragrance Stand demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Fragrance Stand search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aftershave stand45K/yr
- cologne stand25K/yr
- fragrance shelf16K/yr
- aftershave stand organiser men8K/yr
- aftershave shelf5K/yr
What reviews say buyers love and hate about Fragrance Stand
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Easy to set up”
“High quality and easy to assemble”
“Great display”
“Worth it”
“Sturdy”
What buyers complain about
62% of reviews“Not the sturdiest shelf in the world”
“see it it looks cheap”
“Very tiny dessert stand”
“Perhaps a bit expensive for what it is”
“It's cheap acrylic”
Fragrance Stand return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fragrance Stand questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
