Fragrance Free Shampoo
FailThe top 5 brands take 100% of clicks, so Fragrance Free Shampoo is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £77K/yr51K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 64 sellers
Flapen Score
Fragrance Free Shampoo against its category
The dotted line is the Beauty average. Past it, Fragrance Free Shampoo is stronger. Inside it, weaker.
Market
The Fragrance Free Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fragrance Free Shampoo 51K times last year and spent an estimated £77K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £77Ka year
- Top search term
- fragrance free shampoo27K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £4.00 to £33.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £4.00–£33.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Shampoos & Conditioners. It carries 3,971 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #282in Shampoos & Conditioners
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,971per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Fragrance Free Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago

Faith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 14y ago

Simple Unscented Shampoo for Dry Scalp 200 ml
- Price
- £4.12
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 17y ago

ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago
Trending
estimated 90-day click momentum
Faith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 14y ago

Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago

ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago

Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Type 5L Refill Pack
- Price
- £33.05
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 16y ago
Newest
by launch date
ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Urtekram Shampooing - Sans Parfum Find Balance Sensible 250 ml végan biologique
- Price
- £5.65
- Rating
- 4.1/5
- Reviews
- 949
- Age
- 4y ago

Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago

Faith in Nature Natural Fragrance Free Shampoo & Conditioner Set Sensitive Vegan & Cruelty Free Parabens and SLS Free for All Hair Types 2 x 400ml
- Price
- £15.46
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11y ago

Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- FAITH IN NATURE84%
- Simple7%
- ABENA6%
- Urtekram3%
Demand
Fragrance Free Shampoo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fragrance Free Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fragrance free shampoo27K/yr
- faith in nature fragrance free7K/yr
- faith in nature fragrance free shampoo5K/yr
- unscented shampoo6K/yr
- faith in nature shampoo fragrance free3K/yr
- fragrance free shampoo and conditioner4K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Shampoo
We read the reviews and the return reasons for every product selling here.
“they all irritated my scalp and forehead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









