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Fragrance Free Shampoo

Fail

The top 5 brands take 100% of clicks, so Fragrance Free Shampoo is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£77K/yr51K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
88%top-5 click share · 4 brands · 64 sellers

Flapen Score

Fragrance Free Shampoo against its category

The dotted line is the Beauty average. Past it, Fragrance Free Shampoo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance Free Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fragrance Free Shampoo 51K times last year and spent an estimated £77K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
16.2%
Market size, estimated
£77Ka year
Top search term
fragrance free shampoo27K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £4.00 to £33.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£4.00–£33.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Shampoos & Conditioners. It carries 3,971 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#282in Shampoos & Conditioners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,971per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Fragrance Free Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 36%
  • Brand 43%

Demand

Fragrance Free Shampoo search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Fragrance Free Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fragrance free shampoo27K/yr
  • faith in nature fragrance free7K/yr
  • faith in nature fragrance free shampoo5K/yr
  • unscented shampoo6K/yr
  • faith in nature shampoo fragrance free3K/yr
  • fragrance free shampoo and conditioner4K/yr

Reviews and returns

What reviews say buyers love and hate about Fragrance Free Shampoo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
28%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“they all irritated my scalp and forehead”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fragrance Free Shampoo questions

Answered from the same tracked data.