Fragrance Free Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Fragrance Free Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Fragrance Free Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fragrance Free Shampoo is a £77K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Fragrance Free Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.2% over the last 90 days and 16.2% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Fragrance Free Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago
Faith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 14y ago
Simple Unscented Shampoo for Dry Scalp 200 ml
- Price
- £4.12
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 17y ago
ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago
Trending
90-day click momentumFaith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 14y ago
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago
ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Type 5L Refill Pack
- Price
- £33.05
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 16y ago
Newest
by launch dateABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
Urtekram Shampooing - Sans Parfum Find Balance Sensible 250 ml végan biologique
- Price
- £5.65
- Rating
- 4.1/5
- Reviews
- 949
- Age
- 4y ago
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago
Faith in Nature Natural Fragrance Free Shampoo & Conditioner Set Sensitive Vegan & Cruelty Free Parabens and SLS Free for All Hair Types 2 x 400ml
- Price
- £15.46
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11y ago
Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- FAITH IN NATURE84%
- Simple7%
- ABENA6%
- Urtekram3%
Fragrance Free Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Fragrance Free Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fragrance free shampoo27K/yr
- faith in nature fragrance free7K/yr
- faith in nature fragrance free shampoo5K/yr
- unscented shampoo6K/yr
- faith in nature shampoo fragrance free3K/yr
- fragrance free shampoo and conditioner4K/yr
What reviews say buyers love and hate about Fragrance Free Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Good shampoo which is fragrance free”
“Definitely worth the money”
“Good quality”
“which is great for my allergies”
“it is fairly simple”
What buyers complain about
66% of reviews“they all irritated my scalp and forehead”
“There is a slight whiff of chemical smell if you sniff the shampoo itself”
“Expensive if does not work”
“Cap broken”
“I have very sensitive skin, this and the same shampoo are the only ones that stopped me getting a head rash after washing every time, I dont use anything else now”
Common Fragrance Free Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
