Fragrance Free Moisturiser
FailThe top 5 brands take 98% of clicks, so Fragrance Free Moisturiser is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £409K/yr540K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 159 sellers
Flapen Score
Fragrance Free Moisturiser against its category
The dotted line is the Beauty average. Past it, Fragrance Free Moisturiser is stronger. Inside it, weaker.
Market
The Fragrance Free Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fragrance Free Moisturiser 540K times last year and spent an estimated £409K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 14.5% of those searches ended in a purchase.
Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.
- Searches, last 12 months
- 540K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £409Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- vaseline body lotion238K searches a year
02 · Price
A sale here is worth £5.21.
Listings sell for £5.21 on average, from £1.93 to £16.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.21 that is £13K to £16K a year per listing.
- Average price
- £5.21under the $15 to $100 sweet spot
- Price range
- £1.93–£16.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Body. It carries 2,973 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Body
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,973per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Fragrance Free Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,608
- Age
- 10y ago

Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago

Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 1,372
- Age
- 10y ago

Vaseline Intensive Care Advanced Repair Body Lotion 400 ml
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 5,567
- Age
- 16y ago

Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago
Trending
estimated 90-day click momentum
Aloe Pura Organic Aloe Vera Lotion Natural Vegetarian Cruelty Free Paraben & SLS Free Soothing Moisturising 200 ml
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,919
- Age
- 16y ago

Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 1,372
- Age
- 10y ago

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago

Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,608
- Age
- 10y ago

Tabaibaloe Premium Cream Face and Body Greenish white Aloe Vera 300 millilitre
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 2,210
- Age
- 9y ago
Newest
by launch date
Vaseline Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Niacinamide Hyaluron & Antioxidants 10x Stronger Than Vitamin C* For Radiant Dewy Skin in 5 Days 200ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago

Vaseline Expert Care Instant Dry Skin Rescue Body Lotion 400 ml
- Price
- £3.87
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 4y ago

Vaseline Soothing Jelly No 3 250Ml Aloe Vera
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 5y ago

Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago

Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
159
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Vaseline81%
- Dove5%
- Aloe Pura5%
- Tabaibaloe5%
- Garnier2%
- Instituto Español2%
Demand
Fragrance Free Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Fragrance Free Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vaseline body lotion238K/yr
- aloe vera moisturiser65K/yr
- aloe vera cream37K/yr
- vaseline intensive care body lotion25K/yr
- vaseline moisturiser26K/yr
- vaseline aloe vera24K/yr
- vaseline intensive care25K/yr
- vaseline lotion21K/yr
- vaseline cream12K/yr
- vaseline aloe soothe body lotion6K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Moisturiser
We read the reviews and the return reasons for every product selling here.
“Strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









