Fragrance Free Moisturiser
brand-locked demand (top 5 brands take 98% of clicks) — Fragrance Free Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Fragrance Free Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fragrance Free Moisturiser is a £409K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Skip it — 43/100.
Fragrance Free Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.0% over the last 90 days and 14.5% of searches end in a purchase.
£409K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Fragrance Free Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,608
- Age
- 10y ago
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 1,372
- Age
- 10y ago
Vaseline Intensive Care Advanced Repair Body Lotion 400 ml
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 5,567
- Age
- 16y ago
Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago
Trending
90-day click momentum
Aloe Pura Organic Aloe Vera Lotion Natural Vegetarian Cruelty Free Paraben & SLS Free Soothing Moisturising 200 ml
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,919
- Age
- 16y ago
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 1,372
- Age
- 10y ago
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago
Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,608
- Age
- 10y ago
Tabaibaloe Premium Cream Face and Body Greenish white Aloe Vera 300 millilitre
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 2,210
- Age
- 9y ago
Newest
by launch date
Vaseline Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Niacinamide Hyaluron & Antioxidants 10x Stronger Than Vitamin C* For Radiant Dewy Skin in 5 Days 200ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
Vaseline Expert Care Instant Dry Skin Rescue Body Lotion 400 ml
- Price
- £3.87
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 4y ago
Vaseline Soothing Jelly No 3 250Ml Aloe Vera
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 5y ago
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago
Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
159
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Vaseline81%
- Dove5%
- Aloe Pura5%
- Tabaibaloe5%
- Garnier2%
- Instituto Español2%
Fragrance Free Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.6×
Top Fragrance Free Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vaseline body lotion238K/yr
- aloe vera moisturiser65K/yr
- aloe vera cream37K/yr
- vaseline intensive care body lotion25K/yr
- vaseline moisturiser26K/yr
- vaseline aloe vera24K/yr
- vaseline intensive care25K/yr
- vaseline lotion21K/yr
- vaseline cream12K/yr
- vaseline aloe soothe body lotion6K/yr
What reviews say buyers love and hate about Fragrance Free Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent moisturiser”
“Excellent product”
“Excellent value”
“the scent is so beautiful”
“Buttery Soft”
What buyers complain about
57% of reviews“Strange smell”
“Irritation”
“Bit small and not too absorbent to moisturise skin”
“Horrible dried my bloody skin out”
“this time the product arrived leaking”
Fragrance Free Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fragrance Free Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
