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Fragrance Free Moisturiser

Fail

The top 5 brands take 98% of clicks, so Fragrance Free Moisturiser is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£409K/yr540K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
73%top-5 click share · 6 brands · 159 sellers

Flapen Score

Fragrance Free Moisturiser against its category

The dotted line is the Beauty average. Past it, Fragrance Free Moisturiser is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance Free Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fragrance Free Moisturiser 540K times last year and spent an estimated £409K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
14.5%
Market size, estimated
£409Ka year
Peak month
July2.6× the quietest month
Top search term
vaseline body lotion238K searches a year

02 · Price

A sale here is worth £5.21.

Listings sell for £5.21 on average, from £1.93 to £16.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.21 that is £13K to £16K a year per listing.

Average price
£5.21under the $15 to $100 sweet spot
Price range
£1.93–£16.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Body. It carries 2,973 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#103in Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Fragrance Free Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

159

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Fragrance Free Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Fragrance Free Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline body lotion238K/yr
  • aloe vera moisturiser65K/yr
  • aloe vera cream37K/yr
  • vaseline intensive care body lotion25K/yr
  • vaseline moisturiser26K/yr
  • vaseline aloe vera24K/yr
  • vaseline intensive care25K/yr
  • vaseline lotion21K/yr
  • vaseline cream12K/yr
  • vaseline aloe soothe body lotion6K/yr

Reviews and returns

What reviews say buyers love and hate about Fragrance Free Moisturiser

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Strange smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fragrance Free Moisturiser questions

Answered from the same tracked data.