Fragrance Free Deodorant
prices mostly outside the sweet spot ($1.95–$14.50) — Fragrance Free Deodorant doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Fragrance Free Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fragrance Free Deodorant is a £103K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Fragrance Free Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.0% over the last 90 days and 11.8% of searches end in a purchase.
£103K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Fragrance Free Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mitchum Women Triple Odor Defense 48HR Protection Stick Deodorant & Anti-Perspirant Unscented 41g
- Price
- £2.84
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 12y ago
Mum Unperfumed Roll On Deodorant 48 Hours Plus Protection Alcohol Free Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle Fragrance Free 50 ml Pack of 6
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 13y ago
Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
- Price
- £3.95
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Mum Fresh Pink Rose Perfumed Roll On Deodorant 48 Hours Plus Protection Alcohol Free Womens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle Rose Fragrance 50 ml Pack of 6
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 1,069
- Age
- 9y ago
Salt of the Earth - Refillable Deodorant Spray - 100% Natural Origin Ingredients - Fragrance Free - Vegan - Smart Refillable Format - 100ml
- Price
- £3.96
- Rating
- 4.3/5
- Reviews
- 12,914
- Age
- 17y ago
Trending
90-day click momentum
Mum Fresh Pink Rose Roll On Deodorant 75ml +50% Extra Free | 48h Anti-Perspirant Protection Long Lasting Freshness Skin Friendly Daily Use for Women (Pack of 3)
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Mitchum Roll On Unperfumed 50ml (Pack Of 3)
- Price
- £7.77
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9y ago
Mum Sensitive Aloe Vera Roll On Deodorant 48 Hours Plus Protection Alcohol Free for Sensitive Skin Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle 50 ml Pack of 6
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Mum Unperfumed Roll On Deodorant 50 ml Pack of 3 | 48hr Sweat & Odour Protection | Alcohol-Free Antiperspirant for Women & Men | Fragrance-Free | Vegan | 50% Extra | EPISHED guide included
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Triple Dry Classic Anti-Perspirant Spray 150ml | Unfragrance-Free | Clinically Proven | Unisex | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch dateMum Fresh Pink Rose Roll On Deodorant 75ml +50% Extra Free | 48h Anti-Perspirant Protection Long Lasting Freshness Skin Friendly Daily Use for Women (Pack of 3)
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Mum Roll On Deodorant Pink Rose 75ml Pack of 6 | 50% Extra Free | Alcohol-Free Anti-Perspirant for Women and Men | Long-Lasting Odour Protection | Vegan Deodorant in Sustainable Glass Bottles
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12mo ago
Mum Unperfumed Roll On Deodorant 50 ml Pack of 3 | 48hr Sweat & Odour Protection | Alcohol-Free Antiperspirant for Women & Men | Fragrance-Free | Vegan | 50% Extra | EPISHED guide included
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Mum Sensitive Aloe Vera Roll On Deodorant 48 Hours Plus Protection Alcohol Free for Sensitive Skin Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle 50 ml Pack of 6
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Triple Dry Classic Anti-Perspirant Spray 150ml | Unfragrance-Free | Clinically Proven | Unisex | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
124
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
3%
- Mitchum29%
- Mum28%
- Salt Of the Earth26%
- Revlon5%
- Triple Dry5%
- Epished4%
- Open — no brand owns it (2 brands, 3%)
Fragrance Free Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.2×
Top Fragrance Free Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fragrance free deodorant20K/yr
- unscented deodorant20K/yr
- mum deodorant roll on19K/yr
- mitchum unscented deodorant10K/yr
- salt of the earth deodorant spray10K/yr
- mum deodorant7K/yr
- unscented antiperspirant7K/yr
- mitchum unscented7K/yr
- mitchum deodorant women unscented6K/yr
- mum roll on deodorant4K/yr
What reviews say buyers love and hate about Fragrance Free Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“fragrance free”
“high feedback on it”
“Good deal”
“Effective”
“item exactly as described”
What buyers complain about
64% of reviews“Smells awful”
“They had previously been getting skin irritation”
“normal deodorant just doesn't work”
“Takes a while to dry”
“Does last 5 months”
Fragrance Free Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fragrance Free Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
