Fragrance Free Deodorant

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

11.8%

Market size, estimated

£103Ka year

Peak month

May2.2× the quietest month

Top search term

fragrance free deodorant20K searches a year

Listings sell for £6.51 on average, from £1.95 to £14.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.51 that is £2K to £3K a year per listing.

Average price

£6.51under the $15 to $100 sweet spot

Price range

£1.95–£14.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #181 within Bath & Body. It carries 3,084 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

79%

Out of stock, average day

1.0%

Average rank

#181in Bath & Body

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,084per listing

Listings tracked

29

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months