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Fragrance Free Body Wash

a concentrated shelf (top 5 take 100% of clicks) — Fragrance Free Body Wash doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47

Market size 33Growth 30Conversion 99Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 24Quality gap 21
This niche Category average · 2,481 niches

Is Fragrance Free Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fragrance Free Body Wash is a £155K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Fragrance Free Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.7% over the last 90 days and 18.7% of searches end in a purchase.

£155K

revenue / yr

Units sold / yr40K
Search volume / yr+3.7%159K
Conversion rate18.7%
Avg price£5.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 35
Top-5 product click share100%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews5,585

Top Fragrance Free Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£31K£62K£93K£124K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • QV75%
  • FAITH IN NATURE13%
  • Sanex7%
  • Aveeno5%
  • Open — no brand owns it (0%)

Fragrance Free Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR18.7%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,585Avg BSR#8
4K3KSpike '25Black Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Fragrance Free Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • qv gentle wash71K/yr
  • fragrance free body wash30K/yr
  • unscented body wash18K/yr
  • qv wash13K/yr
  • soap free body wash9K/yr
  • fragrance free shower gel7K/yr
  • unscented shower gel3K/yr
  • qv body wash3K/yr
  • soap free shower gel3K/yr
  • qv gentle wash 500ml2K/yr

What reviews say buyers love and hate about Fragrance Free Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Moist/Dry16%

it is hydrating

Value For Money12%

Good price

Quality-Overall11%

Excellent product

Soft Feel7%

Soft skin

Cleansing6%

I feel squeaky clean

What buyers complain about

73% of reviews
Allergies18%

Allergic reaction

Smell10%

smells chemically

Thickness9%

Not only is the liquid very thick n gloopy like glue

Leak-Proof9%

Dispensers need to be in leakproof bags

Value For Money8%

It is quite expensive

Common Fragrance Free Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fragrance Free Body Wash 33/100 on Amazon United Kingdom — Skip it. The niche generates £155K/yr across 5 tracked products. Search demand moved +3.7% over the last 90 days.
Fragrance Free Body Wash buyers on Amazon United Kingdom complain most about Allergies, Smell, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.