Fragrance Free Body Wash
FailThe top 5 products take 100% of clicks, so Fragrance Free Body Wash is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £155K/yr159K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 35 sellers
Flapen Score
Fragrance Free Body Wash against its category
The dotted line is the Beauty average. Past it, Fragrance Free Body Wash is stronger. Inside it, weaker.
Market
The Fragrance Free Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fragrance Free Body Wash 159K times last year and spent an estimated £155K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £155Ka year
- Top search term
- qv gentle wash71K searches a year
02 · Price
A sale here is worth £5.18.
Listings sell for £5.18 on average, from £2.64 to £7.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £5.18 that is £21K to £26K a year per listing.
- Average price
- £5.18under the $15 to $100 sweet spot
- Price range
- £2.64–£7.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Bath & Body. It carries 5,585 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Bath & Body
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,585per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Fragrance Free Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago

Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago

QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago

Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 5y ago

Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
- Price
- £5.85
- Rating
- 4.6/5
- Reviews
- 6,361
- Age
- 7y ago
Trending
estimated 90-day click momentum
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago

QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago

Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 5y ago

Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
- Price
- £5.85
- Rating
- 4.6/5
- Reviews
- 6,361
- Age
- 7y ago

QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago
Newest
by launch date
Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 5y ago

Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
- Price
- £5.85
- Rating
- 4.6/5
- Reviews
- 6,361
- Age
- 7y ago

Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 14,671
- Age
- 8y ago

QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago

QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- QV75%
- FAITH IN NATURE13%
- Sanex7%
- Aveeno5%
- Open — no brand owns it (0%)
Demand
Fragrance Free Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked
Search terms
Top Fragrance Free Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- qv gentle wash71K/yr
- fragrance free body wash30K/yr
- unscented body wash18K/yr
- qv wash13K/yr
- soap free body wash9K/yr
- fragrance free shower gel7K/yr
- unscented shower gel3K/yr
- qv body wash3K/yr
- soap free shower gel3K/yr
- qv gentle wash 500ml2K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Body Wash
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









