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Fragrance Free Body Wash

Fail

The top 5 products take 100% of clicks, so Fragrance Free Body Wash is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£155K/yr159K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 35 sellers

Flapen Score

Fragrance Free Body Wash against its category

The dotted line is the Beauty average. Past it, Fragrance Free Body Wash is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance Free Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fragrance Free Body Wash 159K times last year and spent an estimated £155K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
18.7%
Market size, estimated
£155Ka year
Top search term
qv gentle wash71K searches a year

02 · Price

A sale here is worth £5.18.

Listings sell for £5.18 on average, from £2.64 to £7.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £5.18 that is £21K to £26K a year per listing.

Average price
£5.18under the $15 to $100 sweet spot
Price range
£2.64–£7.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Bath & Body. It carries 5,585 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Bath & Body
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,585per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Fragrance Free Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Fragrance Free Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked

Search terms

Top Fragrance Free Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • qv gentle wash71K/yr
  • fragrance free body wash30K/yr
  • unscented body wash18K/yr
  • qv wash13K/yr
  • soap free body wash9K/yr
  • fragrance free shower gel7K/yr
  • unscented shower gel3K/yr
  • qv body wash3K/yr
  • soap free shower gel3K/yr
  • qv gentle wash 500ml2K/yr

Reviews and returns

What reviews say buyers love and hate about Fragrance Free Body Wash

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Allergic reaction”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fragrance Free Body Wash questions

Answered from the same tracked data.