fragrance free body wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£155K£155K/yr · 159K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,585.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.64–£7.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fragrance free body wash is a £155K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
fragrance free body wash market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- £155K–£207K
- units × avg price
- Conversion rate
- 18.7%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- QV75%
- FAITH IN NATURE13%
- Sanex7%
- Aveeno5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +3.7% search growth over the last 90 days.Top fragrance free body wash search terms
- qv gentle wash71K/yr
- fragrance free body wash30K/yr
- unscented body wash18K/yr
- qv wash13K/yr
- soap free body wash9K/yr
- fragrance free shower gel7K/yr
- unscented shower gel3K/yr
- qv body wash3K/yr
- soap free shower gel3K/yr
- qv gentle wash 500ml2K/yr
Top fragrance free body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
QV£7.554.7★2,944 rev
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.124.6★14,671 rev
QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
QV£5.724.7★2,944 rev
Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
Sanex£2.644.7★1,007 rev
Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
Aveeno£5.854.6★6,361 rev
Newest
by launch dateSanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
Sanex£2.641,007 rev
Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
Aveeno£5.856,361 rev
Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.1214,671 rev
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
QV£7.552,944 rev
QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
QV£5.722,944 rev
Trending
90-day click momentumFaith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.124.6★
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
QV£7.554.7★
Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**
Sanex£2.644.7★
Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin
Aveeno£5.854.6★
QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis
QV£5.724.7★
What buyers say about fragrance free body wash
What buyers praise and complain about, mined from review topics.What buyers love
“it is hydrating”
“Good price”
“Excellent product”
“Soft skin”
“I feel squeaky clean”
“It's gentle on sensitive skin”
“leaving it smooth with no irritation”
“is fragrance free”
“great for sensitive skin”
“fresh without any tightening of the skin as you dry”
What buyers complain about
“Allergic reaction”
“smells chemically”
“Not only is the liquid very thick n gloopy like glue”
“Dispensers need to be in leakproof bags”
“It is quite expensive”
“Very sensitive to any skin products”
“This didnt help with my extremely dry skin”
“Cap broken”
“Dispensers need to be in leakproof bags”
“Not good for sensitive skin apparently”
Common questions
- Is fragrance free body wash profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 5 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the fragrance free body wash niche?
- 4 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fragrance free body wash?
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.0%.
- What does it cost to enter the fragrance free body wash niche?
- Listings span £2.64–£7.55; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 5,585 reviews — the moat a new listing must climb.