Fractionated Coconut Oil
FailPrices span $5.05–$15.24, mostly outside the sweet spot, so Fractionated Coconut Oil is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £93K/yr78K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 8 sellers
Flapen Score
Fractionated Coconut Oil against its category
The dotted line is the Beauty average. Past it, Fractionated Coconut Oil is stronger. Inside it, weaker.
Market
The Fractionated Coconut Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fractionated Coconut Oil 78K times last year and spent an estimated £93K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £93Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- fractionated coconut oil52K searches a year
02 · Price
A sale here is worth £10.03.
Listings sell for £10.03 on average, from £5.05 to £15.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.03 that is £8K to £10K a year per listing.
- Average price
- £10.03under the $15 to $100 sweet spot
- Price range
- £5.05–£15.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Hair Oils. It carries 18,202 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Hair Oils
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,202per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Fractionated Coconut Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Brand 134%
- Brand 227%
- Brand 316%
- Brand 49%
- Brand 57%
- Brand 66%
- Open — no brand owns it (1 brand, 2%)
Demand
Fractionated Coconut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Fractionated Coconut Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fractionated coconut oil52K/yr
- fractionated coconut oil organic8K/yr
- liquid coconut oil7K/yr
- coconut oil liquid6K/yr
- organic fractionated coconut oil3K/yr
- coconut oil fractionated3K/yr
Reviews and returns
What reviews say buyers love and hate about Fractionated Coconut Oil
We read the reviews and the return reasons for every product selling here.
“This stuff smells really rancid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fractionated Coconut Oil questions
Answered from the same tracked data.









