Is fractionated coconut oil profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 12 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Skip it (40/100).

How competitive is the fractionated coconut oil niche?

7 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in fractionated coconut oil?

Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.3%.

When does demand for fractionated coconut oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the fractionated coconut oil niche?

Listings span £5.05–£15.24; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 18,202 reviews — the moat a new listing must climb.

fractionated coconut oil

Skip it

Prices mostly outside the sweet spot ($5.05–$15.24) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.03

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£93K

£93K/yr · 78K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,202.42

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£5.05–£15.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, fractionated coconut oil is a £93K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

fractionated coconut oil market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £80K–£100K; units × avg price
Conversion rate: 11.8%
Avg BSR: #167
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Essican Purelife34%
The Soapery27%
Handcraft Blends16%
freshskin beauty ltd9%
Naissance7%
MAYJAM6%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top fractionated coconut oil search terms

fractionated coconut oil52K/yr +21.6%10.1% conv.
fractionated coconut oil organic8K/yr +93.9%9.4% conv.
liquid coconut oil7K/yr -53.6%7.1% conv.
coconut oil liquid6K/yr -21.6%5.6% conv.
organic fractionated coconut oil3K/yr +10.3%10.6% conv.
coconut oil fractionated3K/yr -4.7%11.7% conv.

All search terms

Top fractionated coconut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments

The Soapery£12.644.7★693 rev

Essican Purelife Pure Coconut Oil Liquid 100 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin

Essican Purelife£5.974.6★1,820 rev

Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin

Essican Purelife£8.024.6★1,829 rev

Freshskin Beauty LTD | Fractionated Coconut 1 Litre - Pure Natural Cruelty Free Vegan - Moisturising & Hydrating - Ideal for Aromatherapy Massage and DIY Beauty Recipes (1000ml)

freshskin beauty ltd£13.074.7★181 rev

Handcraft Blends Fractionated Coconut Oil - 473 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care

Handcraft Blends£15.244.4★38,859 rev

Newest

by launch date

MAYJAM Organic Coconut Oils 473ML Handcraft Fractionated Coconut Oil Pure Natural DIY Beauty Recipes pure coconut oil for Skin and Hair Treatments

MAYJAM£10.911,297 rev

1y ago

Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body

Handcraft Blends£10.66122,100 rev

2y ago

Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care

Handcraft Blends£8.1538,859 rev

3y ago

GoNaturals Fractionated Coconut Oil for Skin Hair & Face -250ml- 100% Pure Anti-Aging Hydrating - Scalp Lips Beards Nails Tattoos Aromatherapy Body Massage Made in Germany

GONATURALS£10.701,424 rev

4y ago

Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments

The Soapery£12.64693 rev

8y ago

What buyers say about fractionated coconut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Excellent product”

Value For Money12%

“Good value”

Advertised Vs Actual Product9%

“As described”

Smell7%

“Smells amazing”

Moist/Dry5%

“Good moisturiser”

Suitability Dry Skin5%

“I find this really good for dry skin”

Soft Feel4%

“gentle”

Ease Of Use3%

“So much more convenient”

Absorbency2%

“easily absorbed”

Suitability Combination Skin2%

“Affordable, gentle, and perfect for sensitive skin”

What buyers complain about

Smell50%

“This stuff smells really rancid”

Allergies5%

“Unfortunately I've had an allergic reaction to this”

Quality-Overall5%

“POOR QUALITY”

Value For Money5%

“Not worth the price”

Oily/Greasy5%

“Very oily”

Motor Power4%

“The pump dispenser doesnt work”

Moist/Dry4%

“Good oil a bit dry for me”

Size-Overall4%

“Loose cap”

Dispensing Mechanism2%

“bottle and lid are difficult to use near impossible to open bottle had to put into a soap dispenser to use”

Dilute/Watery2%

“This product is Watery”

Top return reasons

Smell55%

Leak-Proof8%

Advertised Vs Actual Product7%

Size-Overall4%

Value For Money4%

Quality-Overall4%

Oily/Greasy3%

Functionality-Overall2%

Ingredients-Overall2%

Compatibility-Overall2%

Common questions

Is fractionated coconut oil profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 12 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Skip it (40/100).
How competitive is the fractionated coconut oil niche?: 7 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fractionated coconut oil?: Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.3%.
When does demand for fractionated coconut oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the fractionated coconut oil niche?: Listings span £5.05–£15.24; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 18,202 reviews — the moat a new listing must climb.