Fractionated Coconut Oil
prices mostly outside the sweet spot ($5.05–$15.24) — Fractionated Coconut Oil doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Fractionated Coconut Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fractionated Coconut Oil is a £93K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.
Fractionated Coconut Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.1% over the last 90 days and 11.8% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Fractionated Coconut Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments
- Price
- £12.64
- Rating
- 4.7/5
- Reviews
- 693
- Age
- 8y ago
Essican Purelife Pure Coconut Oil Liquid 100 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 1,820
- Age
- 8y ago
Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 1,829
- Age
- 8y ago
Freshskin Beauty LTD | Fractionated Coconut 1 Litre - Pure Natural Cruelty Free Vegan - Moisturising & Hydrating - Ideal for Aromatherapy Massage and DIY Beauty Recipes (1000ml)
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 13y ago
Handcraft Blends Fractionated Coconut Oil - 473 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 38,859
- Age
- 8y ago
Trending
90-day click momentum
Naissance Coconut Oil Fractionated 100ml 100% Pure
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 1,884
- Age
- 15y ago
Freshskin Beauty LTD | Fractionated Coconut 1 Litre - Pure Natural Cruelty Free Vegan - Moisturising & Hydrating - Ideal for Aromatherapy Massage and DIY Beauty Recipes (1000ml)
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 13y ago
Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 1,829
- Age
- 8y ago
MAYJAM Organic Coconut Oils 473ML Handcraft Fractionated Coconut Oil Pure Natural DIY Beauty Recipes pure coconut oil for Skin and Hair Treatments
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 2y ago
Newest
by launch dateMAYJAM Organic Coconut Oils 473ML Handcraft Fractionated Coconut Oil Pure Natural DIY Beauty Recipes pure coconut oil for Skin and Hair Treatments
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 2y ago
Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 38,859
- Age
- 3y ago
GoNaturals Fractionated Coconut Oil for Skin Hair & Face -250ml- 100% Pure Anti-Aging Hydrating - Scalp Lips Beards Nails Tattoos Aromatherapy Body Massage Made in Germany
- Price
- £10.70
- Rating
- 4.4/5
- Reviews
- 1,424
- Age
- 4y ago
Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments
- Price
- £12.64
- Rating
- 4.7/5
- Reviews
- 693
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Essican Purelife34%
- The Soapery27%
- Handcraft Blends16%
- freshskin beauty ltd9%
- Naissance7%
- MAYJAM6%
- Open — no brand owns it (1 brand, 2%)
Fractionated Coconut Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Fractionated Coconut Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fractionated coconut oil52K/yr
- fractionated coconut oil organic8K/yr
- liquid coconut oil7K/yr
- coconut oil liquid6K/yr
- organic fractionated coconut oil3K/yr
- coconut oil fractionated3K/yr
What reviews say buyers love and hate about Fractionated Coconut Oil
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent product”
“Good value”
“As described”
“Smells amazing”
“Good moisturiser”
What buyers complain about
85% of reviews“This stuff smells really rancid”
“Unfortunately I've had an allergic reaction to this”
“POOR QUALITY”
“Not worth the price”
“Very oily”
Fractionated Coconut Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fractionated Coconut Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
