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Fox Ears

Fail

Demand is soft, at -54.1% this quarter, so Fox Ears is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£25K/yr121K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
61%top-5 click share · 22 brands · 28 sellers

Flapen Score

Fox Ears against its category

The dotted line is the Beauty average. Past it, Fox Ears is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox Ears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fox Ears 121K times last year and spent an estimated £25K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
3.1%
Market size, estimated
£25Ka year
Peak month
October36.9× the quietest month
Top search term
fox ears113K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £4.13 to £12.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.60 that is £660 to £2K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£4.13–£12.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£660–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,129 within Hair Styling Accessories. It carries 27 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
26.1%
Average rank
#1,129in Hair Styling Accessories
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
23

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Fox Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

28

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

61%

Top 20: 97%

Open market

34%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 65%

Demand

Fox Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 36.9×

Reviews and returns

What reviews say buyers love and hate about Fox Ears

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“Not like advertised”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fox Ears questions

Answered from the same tracked data.