Foundation Stick

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

4.0%

Market size, estimated

£31Ka year

Peak month

February1.5× the quietest month

Top search term

foundation stick72K searches a year

Listings sell for £5.29 on average, from £4.26 to £6.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £5.29 that is £3K to £4K a year per listing.

Average price

£5.29under the $15 to $100 sweet spot

Price range

£4.26–£6.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Make-up. It carries 8,791 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#199in Make-up

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,791per listing

Listings tracked

12

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months