Foundation Stick
prices mostly outside the sweet spot ($4.26–$6.13) — Foundation Stick doesn't clear our bar today.
Flapen Score
Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 47
Is Foundation Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foundation Stick is a £31K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 30/100.
Foundation Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.7% over the last 90 days and 4.0% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Foundation Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAX FACTOR - Pan Stik Foundation - Rich Creamy Foundation Smoothing Effect Full Coverage Dewy Skin Look - Normal To Dry Skin - 013 Nouveau Beige
- Price
- £4.87
- Rating
- 4.5/5
- Reviews
- 23,175
- Age
- 17y ago
Max Factor Pan Stik Foundation 012 True Beige 1 Count
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 23,175
- Age
- 16y ago
Max Factor Pan Stik Foundation 25 Fair Full Coverage and Smooth Texture for Dewy Skin Look 9 g 774265
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 23,175
- Age
- 17y ago
Bourjois Always Fabulous 24 Hour 2-in-1 Foundation and Concealer Stick with Blender 420 Honey Beige
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 4,156
- Age
- 7y ago
080 Porcelaine - Infaillible Fond de Teint Shaping Stick de LOréal Paris
- Price
- £5.35
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 5y ago
Trending
90-day click momentum
MAYBELLINE - Fit Me Shine Free Foundation 110 Porcelain - 0.32 fl. oz. (9 ml)
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 12y ago
Makeup Revolution Fast Base Stick Foundation F5
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 8y ago
Max Factor Pan Stik Foundation 012 True Beige 1 Count
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 23,175
- Age
- 16y ago
Max Factor Pan Stik Foundation 25 Fair Full Coverage and Smooth Texture for Dewy Skin Look 9 g 774265
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 23,175
- Age
- 17y ago
080 Porcelaine - Infaillible Fond de Teint Shaping Stick de LOréal Paris
- Price
- £5.35
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 5y ago
Newest
by launch date080 Porcelaine - Infaillible Fond de Teint Shaping Stick de LOréal Paris
- Price
- £5.35
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 5y ago
LOreal Paris Infallible 24H Stick Foundation - 232 Truffe
- Price
- £4.41
- Rating
- 4.4/5
- Reviews
- 3,304
- Age
- 6y ago
Bourjois Always Fabulous 24 Hour 2-in-1 Foundation and Concealer Stick with Blender 420 Honey Beige
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 4,156
- Age
- 7y ago
Makeup Revolution Fast Base Stick Foundation Easy Application Long Lasting Coverage F3
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 608
- Age
- 8y ago
Makeup Revolution Fast Base Stick Foundation - F2
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
107
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Max Factor71%
- L'Oreal Paris9%
- Bourjois7%
- Makeup Revolution6%
- Revolution Skincare London5%
- Maybelline3%
- Open — no brand owns it (0%)
Foundation Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Foundation Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foundation stick72K/yr
- max factor pan stick16K/yr
- stick foundation15K/yr
- pan stick max factor12K/yr
- foundation stick full coverage8K/yr
- pan stick7K/yr
- dior foundation stick4K/yr
- panstick max factor3K/yr
- max factor pan stick 13 nouveau beige5K/yr
- stick foundation makeup4K/yr
What reviews say buyers love and hate about Foundation Stick
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Brilliant coverage”
“Nice colour”
“Good make up”
“Amazing foundation,it blends so well with my skin tone and stays on even when swimming”
“Great transaction”
What buyers complain about
93% of reviews“I discovered that the foundation stick had a significant crack running through the foundation stick”
“Not good for very pale skin”
“just looked greasy”
“Not the best tbf”
“Waste of money”
Foundation Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foundation Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
