Foundation Stick
FailPrices span $4.26–$6.13, mostly outside the sweet spot, so Foundation Stick is a Fail.
- Flapen Score
- 30 / 100Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 4730
- Market size
- £31K/yr149K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 107 sellers
Flapen Score
Foundation Stick against its category
The dotted line is the Beauty average. Past it, Foundation Stick is stronger. Inside it, weaker.
Market
The Foundation Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foundation Stick 149K times last year and spent an estimated £31K. The top 5 brands take 97% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £31Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- foundation stick72K searches a year
02 · Price
A sale here is worth £5.29.
Listings sell for £5.29 on average, from £4.26 to £6.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £5.29 that is £3K to £4K a year per listing.
- Average price
- £5.29under the $15 to $100 sweet spot
- Price range
- £4.26–£6.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Make-up. It carries 8,791 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #199in Make-up
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,791per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Foundation Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
107
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Foundation Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Foundation Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foundation stick72K/yr
- max factor pan stick16K/yr
- stick foundation15K/yr
- pan stick max factor12K/yr
- foundation stick full coverage8K/yr
- pan stick7K/yr
- dior foundation stick4K/yr
- panstick max factor3K/yr
- max factor pan stick 13 nouveau beige5K/yr
- stick foundation makeup4K/yr
Reviews and returns
What reviews say buyers love and hate about Foundation Stick
We read the reviews and the return reasons for every product selling here.
“I discovered that the foundation stick had a significant crack running through the foundation stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Stick questions
Answered from the same tracked data.