Foundation Brush
FailPrices span $2.46–$10.35, mostly outside the sweet spot, so Foundation Brush is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £370K/yr685K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 29 sellers
Flapen Score
Foundation Brush against its category
The dotted line is the Beauty average. Past it, Foundation Brush is stronger. Inside it, weaker.
Market
The Foundation Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foundation Brush 685K times last year and spent an estimated £370K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.
- Searches, last 12 months
- 685K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £370Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- foundation brush496K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £2.46 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.91 that is £15K to £20K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £2.46–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #35 within Tools & Accessories. It carries 10,047 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #35in Tools & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,047per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foundation Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
18%
- Brand 121%
- Brand 219%
- Brand 314%
- Brand 410%
- Brand 59%
- Brand 68%
- Open — no brand owns it (7 brands, 18%)
Demand
Foundation Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Foundation Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foundation brush496K/yr
- foundation brush for liquid makeup61K/yr
- real techniques foundation brush27K/yr
- foundation brushes19K/yr
- liquid foundation brush17K/yr
- foundation brush for mature skin9K/yr
- stippling brush11K/yr
- foundation brush flat top5K/yr
- dense foundation brush5K/yr
- foundation makeup brushes6K/yr
Reviews and returns
What reviews say buyers love and hate about Foundation Brush
We read the reviews and the return reasons for every product selling here.
“Broke after 8 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Brush questions
Answered from the same tracked data.









