Foundation Brush
FailPrices span $2.46–$10.35, mostly outside the sweet spot, so Foundation Brush is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £370K/yr685K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 29 sellers
Flapen Score
Foundation Brush against its category
The dotted line is the Beauty average. Past it, Foundation Brush is stronger. Inside it, weaker.
Market
The Foundation Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foundation Brush 685K times last year and spent an estimated £370K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.
- Searches, last 12 months
- 685K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £370Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- foundation brush496K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £2.46 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.91 that is £15K to £20K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £2.46–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #35 within Tools & Accessories. It carries 10,047 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #35in Tools & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,047per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foundation Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Make Up Brush Foundation Kabuki Flat Top - Perfect For Blending Liquid Cream or Flawless Powder Cosmetics - Buffing Stippling Concealer - Premium Quality Synthetic Dense Bristles!
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 14,936
- Age
- 10y ago

Makeup Brush Foundation Brush Kabuki Flat Top Face Brushes for Liquid Cream or Flawless Powder Buffing Stippling Concealer
- Price
- £3.32
- Rating
- 4.5/5
- Reviews
- 2,214
- Age
- 6y ago

Flat Top Kabuki Brush By Keshima - Premium Foundation Brush Buffing Brush Blending Brush Face Brush
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 39,427
- Age
- 12y ago

Real Techniques Expert Face Makeup Brush For Liquid and Cream Foundation Blush and Bronzer Buildable Coverage for Base Makeup Dense Synthetic Bristles Vegan and Cruelty-Free 1 Count
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 17,057
- Age
- 14y ago

e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colours On Cheeks Soft Dense Bristles Vegan & Cruelty-free
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 3,528
- Age
- 2y ago
Trending
estimated 90-day click momentum
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago

AOOWU Foundation Brush Premium Makeup Brush for Liquid Makeup Flat Top Foundation Brush Concealer Brush Multifunctional Face Brush for Liquid Cream Blending Buffing Powder Cosmetics
- Price
- £2.83
- Rating
- 4.1/5
- Reviews
- 636
- Age
- 3y ago

e.l.f. Buffing Foundation Brush Tapered Make-up Brush for a Seamless-Looking Finish & Even Coverage Vegan & Cruelty-Free
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 8,223
- Age
- 10y ago

Start Makers Foundation Brush Set Soft Dense Synthetic Kabuki Foundation Brushes & Concealer Brush for Liquid Cream Powder 2PCS Vegan Make Up Brush Flawless Makeup Application
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 1,414
- Age
- 1y ago

G4GADGET Liquid Foundation Brush Flat Top Kabuki Makeup Brush for Blending Cream Liquid & Powder Dense Synthetic Bristles Perfect for Foundation Blush & Bronzer Vegan & Cruelty-Free
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago
Newest
by launch date
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago

Start Makers Makeup Brushes 3PCS Set Foundation Contour Concealer Brush for Liquid & Powder Professional Vegan Synthetic Kabuki Brushes for Flawless Blending Buffing & Setting
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 11mo ago

Start Makers Foundation Brush Set Soft Dense Synthetic Kabuki Foundation Brushes & Concealer Brush for Liquid Cream Powder 2PCS Vegan Make Up Brush Flawless Makeup Application
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 1,414
- Age
- 1y ago

TEOYALL Domed Foundation Brush Soft Dense Synthetic Bristles Blending Brush for Liquid Cream Foundation Bronzer Contour
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 1y ago

G4GADGET Liquid Foundation Brush Flat Top Kabuki Makeup Brush for Blending Cream Liquid & Powder Dense Synthetic Bristles Perfect for Foundation Blush & Bronzer Vegan & Cruelty-Free
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
29
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 99%
Open market
18%
- Lamora21%
- HAPPITON19%
- REAL TECHNIQUES14%
- e.l.f.10%
- KESHIMA9%
- IMPORA LONDON8%
- Open — no brand owns it (7 brands, 18%)
Demand
Foundation Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Foundation Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foundation brush496K/yr
- foundation brush for liquid makeup61K/yr
- real techniques foundation brush27K/yr
- foundation brushes19K/yr
- liquid foundation brush17K/yr
- foundation brush for mature skin9K/yr
- stippling brush11K/yr
- foundation brush flat top5K/yr
- dense foundation brush5K/yr
- foundation makeup brushes6K/yr
Reviews and returns
What reviews say buyers love and hate about Foundation Brush
We read the reviews and the return reasons for every product selling here.
“Broke after 8 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









