Foundation

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £955K a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

3.4%

Market size, estimated

£955Ka year

Peak month

November1.3× the quietest month

Top search term

foundation1.5M searches a year

Listings sell for £7.99 on average, from £4.20 to £26.79. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £7.99 that is £12K to £16K a year per listing.

Average price

£7.99under the $15 to $100 sweet spot

Price range

£4.20–£26.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Make-up. It carries 13,005 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#23in Make-up

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,005per listing

Listings tracked

60

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months