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Foot Mender

Fail

The top 5 brands take 100% of clicks, so Foot Mender is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£352K/yr234K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
87%top-5 click share · 3 brands · 94 sellers

Flapen Score

Foot Mender against its category

The dotted line is the Beauty average. Past it, Foot Mender is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Mender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Mender 234K times last year and spent an estimated £352K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
14.9%
Market size, estimated
£352Ka year
Peak month
July5.4× the quietest month
Top search term
okeeffes healthy feet33K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £2.68 to £27.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.09 that is £20K to £25K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£2.68–£27.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hands & Feet. It carries 11,589 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Hands & Feet
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,589per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Foot Mender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 217%
  • Brand 32%

Demand

Foot Mender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×

Search terms

Top Foot Mender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okeeffes healthy feet33K/yr
  • okeefe foot cream34K/yr
  • o keefe foot cream21K/yr
  • foot care products19K/yr
  • foot mender15K/yr
  • skin care hands & feet21K/yr
  • healthy feet11K/yr
  • foot treatment11K/yr
  • dry feet8K/yr
  • footmender all in one foot cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Mender

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“It is expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Foot Mender questions

Answered from the same tracked data.