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Foot Mask

Maybe

An estimated 0.1% of orders come back. But prices span $1.57–$13.64, mostly outside the sweet spot, so Foot Mask is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Market size
£378K/yr501K searches / yr
90-day growth
+44.5%search demand this quarter
Competition
52%top-5 click share · 14 brands · 87 sellers

Flapen Score

Foot Mask against its category

The dotted line is the Beauty average. Past it, Foot Mask is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Mask 501K times last year and spent an estimated £378K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
11.5%
Market size, estimated
£378Ka year
Peak month
July1.8× the quietest month
Top search term
foot mask284K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £1.57 to £13.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.54 that is £10K to £13K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£1.57–£13.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Hands & Feet. It carries 4,847 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#33in Hands & Feet
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,847per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foot Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

87

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

17%

  • Brand 123%
  • Brand 216%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 610%
  • Open — no brand owns it (8 brands, 17%)

Demand

Foot Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Foot Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot mask284K/yr
  • feet masks38K/yr
  • foot masks38K/yr
  • foot mask socks29K/yr
  • foot moisturiser socks22K/yr
  • foot socks moisturising15K/yr
  • moisturising foot socks13K/yr
  • foot pack12K/yr
  • foot masks moisturising8K/yr
  • feet mask12K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Mask

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not entirely effective”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foot Mask questions

Answered from the same tracked data.