Foot Deodorant
prices mostly outside the sweet spot ($2.79–$12.20) — Foot Deodorant doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Foot Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foot Deodorant is a £51K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.
Foot Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +117.3% over the last 90 days and 14.2% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Foot Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scholl Fresh Step Antiperspirant Spray 96g - Anti Odour Shoe Spray Up To 24 Hour Freshness Tri-Active Formula Pack of 1
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 3,120
- Age
- 14y ago
Salt of the Earth - Refillable Natural Foot Deodorant Spray - 100% Natural Origin Ingredients - Peppermint & Tea Tree - Suitable For Women Men & Kids - Vegan - Smart Refillable Format - 100 ml
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 12,914
- Age
- 10y ago
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,679
- Age
- 19y ago
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
- Price
- £3.41
- Rating
- 4.5/5
- Reviews
- 5,901
- Age
- 16y ago
Trending
90-day click momentum
Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
- Price
- £7.83
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 3mo ago
Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
- Price
- £4.48
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 7y ago
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,679
- Age
- 19y ago
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
Newest
by launch dateLamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
- Price
- £7.83
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 3mo ago
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
SweatBlock Antiperspirant Foot Lotion for Men & Women - Quick-Dry Hyperhidrosis Aid to Stop Excessive Sweating - Reduce Foot Odor - Non-Irritating - Dermatologist Tested - Travel Size 1.69 fl oz
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 2y ago
Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
- Price
- £4.48
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Dr. Scholl's44%
- Odor-Eaters19%
- Salt Of the Earth19%
- SZ STAR6%
- Trust5%
- LAMICARE3%
- Open — no brand owns it (2 brands, 4%)
Foot Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Foot Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foot deodorant27K/yr
- foot antiperspirant10K/yr
- foot deodorant for smelly feet11K/yr
- feet deodorant8K/yr
- foot deodorant spray4K/yr
What reviews say buyers love and hate about Foot Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“theres no noticeable nasty smell”
“Does the job”
“Good quality”
“the price is very good”
“Helps to keep the feet dry”
What buyers complain about
60% of reviews“A bit expensive and strange smell”
“doesnt dry well”
“Didnt work”
“It is smaller than I thought”
“goes on a bit sticky”
Foot Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foot Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
