Foot Deodorant
FailPrices span $2.79–$12.20, mostly outside the sweet spot, so Foot Deodorant is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £51K/yr60K searches / yr
- 90-day growth
- +117.3%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 49 sellers
Flapen Score
Foot Deodorant against its category
The dotted line is the Beauty average. Past it, Foot Deodorant is stronger. Inside it, weaker.
Market
The Foot Deodorant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot Deodorant 60K times last year and spent an estimated £51K. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +117.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +117.3%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £51Ka year
- Top search term
- foot deodorant27K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £2.79 to £12.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.00 that is £5K to £6K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £2.79–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #50 within Bath & Body. It carries 2,914 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #50in Bath & Body
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,914per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Foot Deodorant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scholl Fresh Step Antiperspirant Spray 96g - Anti Odour Shoe Spray Up To 24 Hour Freshness Tri-Active Formula Pack of 1
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 3,120
- Age
- 14y ago

Salt of the Earth - Refillable Natural Foot Deodorant Spray - 100% Natural Origin Ingredients - Peppermint & Tea Tree - Suitable For Women Men & Kids - Vegan - Smart Refillable Format - 100 ml
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 12,914
- Age
- 10y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago

Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,679
- Age
- 19y ago

Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
- Price
- £3.41
- Rating
- 4.5/5
- Reviews
- 5,901
- Age
- 16y ago
Trending
estimated 90-day click momentum
Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
- Price
- £7.83
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 3mo ago

Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
- Price
- £4.48
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 7y ago

SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago

Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 4,679
- Age
- 19y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
Newest
by launch date
Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
- Price
- £7.83
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 3mo ago

SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago

SweatBlock Antiperspirant Foot Lotion for Men & Women - Quick-Dry Hyperhidrosis Aid to Stop Excessive Sweating - Reduce Foot Odor - Non-Irritating - Dermatologist Tested - Travel Size 1.69 fl oz
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 2y ago

Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
- Price
- £4.48
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
49
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
4%
- Dr. Scholl's44%
- Odor-Eaters19%
- Salt Of the Earth19%
- SZ STAR6%
- Trust5%
- LAMICARE3%
- Open — no brand owns it (2 brands, 4%)
Demand
Foot Deodorant search demand
Weekly searches over the year. Pick a range.
Search terms
Top Foot Deodorant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot deodorant27K/yr
- foot antiperspirant10K/yr
- foot deodorant for smelly feet11K/yr
- feet deodorant8K/yr
- foot deodorant spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Deodorant
We read the reviews and the return reasons for every product selling here.
“A bit expensive and strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Deodorant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









