Foot Deodorant
FailPrices span $2.79–$12.20, mostly outside the sweet spot, so Foot Deodorant is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £51K/yr60K searches / yr
- 90-day growth
- +117.3%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 49 sellers
Flapen Score
Foot Deodorant against its category
The dotted line is the Beauty average. Past it, Foot Deodorant is stronger. Inside it, weaker.
Market
The Foot Deodorant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot Deodorant 60K times last year and spent an estimated £51K. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +117.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +117.3%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £51Ka year
- Top search term
- foot deodorant27K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £2.79 to £12.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.00 that is £5K to £6K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £2.79–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #50 within Bath & Body. It carries 2,914 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #50in Bath & Body
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,914per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Foot Deodorant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Brand 144%
- Brand 219%
- Brand 319%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Foot Deodorant search demand
Weekly searches over the year. Pick a range.
Search terms
Top Foot Deodorant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foot deodorant27K/yr
- foot antiperspirant10K/yr
- foot deodorant for smelly feet11K/yr
- feet deodorant8K/yr
- foot deodorant spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Deodorant
We read the reviews and the return reasons for every product selling here.
“A bit expensive and strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Deodorant questions
Answered from the same tracked data.









