foot deodorant
Skip itPrices mostly outside the sweet spot ($2.79–$12.20) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Growth
Incredible+117.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,913.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 60K searches
Price range
Bad£2.79–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foot deodorant is a £51K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
foot deodorant market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 2.3%
- Avg brand age
- 63 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Dr. Scholl's44%
- Odor-Eaters19%
- Salt Of the Earth19%
- SZ STAR6%
- Trust5%
- LAMICARE3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 10 weeks — +117.3% search growth over the last 90 days.Top foot deodorant search terms
- foot deodorant27K/yr
- foot antiperspirant10K/yr
- foot deodorant for smelly feet11K/yr
- feet deodorant8K/yr
- foot deodorant spray4K/yr
Top foot deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scholl Fresh Step Antiperspirant Spray 96g - Anti Odour Shoe Spray Up To 24 Hour Freshness Tri-Active Formula Pack of 1
Dr. Scholl's£3.334.5★3,120 rev
Salt of the Earth - Refillable Natural Foot Deodorant Spray - 100% Natural Origin Ingredients - Peppermint & Tea Tree - Suitable For Women Men & Kids - Vegan - Smart Refillable Format - 100 ml
Salt Of the Earth£5.194.3★12,914 rev
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.074.6★362 rev
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
Odor-Eaters£2.794.4★4,679 rev
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
Odor-Eaters£3.414.5★5,901 rev
Newest
by launch date
Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
LAMICARE£7.8345 rev
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
SZ STAR£8.4558 rev
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.07362 rev
SweatBlock Antiperspirant Foot Lotion for Men & Women - Quick-Dry Hyperhidrosis Aid to Stop Excessive Sweating - Reduce Foot Odor - Non-Irritating - Dermatologist Tested - Travel Size 1.69 fl oz
SWEATBLOCK£12.20360 rev
Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
Beauty Formulas£4.48715 rev
Trending
90-day click momentumLamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment
LAMICARE£7.834.2★
Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal
Beauty Formulas£4.484.4★
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
SZ STAR£8.454.2★
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
Odor-Eaters£2.794.4★
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.074.6★
What buyers say about foot deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“theres no noticeable nasty smell”
“Does the job”
“Good quality”
“the price is very good”
“Helps to keep the feet dry”
“Very effective”
“It absorbs quickly”
“Application is easy”
“Effective”
“Easy to use”
What buyers complain about
“A bit expensive and strange smell”
“doesnt dry well”
“Didnt work”
“It is smaller than I thought”
“goes on a bit sticky”
“Because just rebottling any other old deodorant and saying it's special foot stuff, while not even bothering to check the bottle print, makes it and claims of special formulation feel like a lazy scam”
“within 10 minutes my feet start to over heat”
“I just wish it wasn't to expensive”
“it isnt thick or chalky like some other treatments Ive tried in the past”
“Not very effective”
Top return reasons
Common questions
- Is foot deodorant profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +117.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the foot deodorant niche?
- 8 brands and 49 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in foot deodorant?
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the foot deodorant niche?
- Listings span £2.79–£12.20; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 2,914 reviews — the moat a new listing must climb.