foot cream
Launch itA $991K/yr market growing +36.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great£991K£991K/yr · 964K searches
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.85–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,914.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.01avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foot cream is a £991K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jul. Verdict: Launch it — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
foot cream market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £876K–£1.1M
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
145
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
8%
- CCS31%
- O'Keeffe's29%
- Dr. Scholl's19%
- Flexitol7%
- Silkia4%
- CeraVe3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.0×
Top foot cream search terms
- foot cream424K/yr
- cracked heel repair cream90K/yr
- foot cream for cracked heels and dry skin93K/yr
- ccs foot cream77K/yr
- foot moisturiser36K/yr
- foot cream for very dry feet38K/yr
- cracked heel cream21K/yr
- ccs foot care cream30K/yr
- heel cream18K/yr
- cracked heel20K/yr
Top foot cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CCS Professional Foot Care Cream 175 ml - Moisturise and Protect Dry and Callused Feet Contains 10% Urea and Eucalyptus Oil Clinically Tested Suitable for Diabetics
CCS£5.544.7★11,708 rev
OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
O'Keeffe's£5.684.6★87,370 rev
Dr. Scholls Cracked Heel Complete Cream with Repair K+ 60ml - Moisturising Treatment Cream for Cracked Heels and Dry Skin with Keratin- 1 x 60 ml
Dr. Scholl's£3.724.5★9,033 rev
OKeeffes Healthy Feet Tube 80ml - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
O'Keeffe's£4.874.6★6,342 rev
Flexitol Cracked Heel Balm Visible Results in 1 Day For Extremely Dry Feet & Cracked Heels Removes Hard Skin 25% Urea Medically Proven Foot Cream Suitable for Diabetics 1 x 112g
Flexitol£7.604.7★12,041 rev
Newest
by launch date
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
O'Keeffe's£10.809 rev
Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
Bieteky£5.1561 rev
Dr. Scholls ExpertCare Intense Nourish Foot Cream for Hard Skin 150ml Deeply Moisturising Cream with Urea Vitamin E & Provitamin B5 Complex for Softer Smoother Feet
Dr. Scholl's£4.78304 rev
Dr. Scholls ExpertCare Advance Repair Foot Cream 150ml Intensive Moisturiser for Cracked Heels and Dry Cracking Skin with Uvit Urea and Pro-Vitamin B5 Complex for Softer Smoother Feet
Dr. Scholl's£4.60152 rev
Scholl Severe Cracked Heel Repair Restoring Balm to repair Very Dry and Cracked Heels Intensely Moisturising for Healthy Feet with 25% Urea Epsom Salts and Essential Oils
Dr. Scholl's£5.07525 rev
Trending
90-day click momentumOKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
O'Keeffe's£10.804.7★
Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
Bieteky£5.154.2★
Flexitol Hard Skin Removing Balm Results in 3 Days Exfoliates Hard and Dead Skin Immediately Softens Feet With Salicylic Acid 22% Urea With Glycolic Acid Clinically Proven Formula 1 x 56g
Flexitol£5.714.5★
OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
O'Keeffe's£5.684.6★
Eucerin UreaRepair Plus 10% Urea Foot Cream 100ml Intensive Moisturising Foot Treatment for Dry Cracked Feet and Heels with Ceramide & Natural Moisturising Factors Fast-Absorbing Moisturiser
Eucerin£7.424.7★
What buyers say about foot cream
What buyers praise and complain about, mined from review topics.What buyers love
“So soft and smooth”
“Decent quality”
“Excellent for dry skin”
“Value for money”
“doing the job well”
“Exactly as described”
“Easily absorbed”
“Lovely, clean smell”
“Good quality ease of application”
“Easy to use”
What buyers complain about
“Not worth the price”
“Didn't work for me”
“They are not as dry as they were”
“The cream is quite thick”
“Poor quality”
“It has a bit of a strange/runny texture in my opinion”
“Very Watery”
“NOT THE SAME”
“its not perfumed so quite plain in that respect”
“so couldn't read the instructions for use”
Top return reasons
Common questions
- Is foot cream profitable to sell on Amazon United Kingdom?
- The niche generates £991K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Launch it (56/100).
- How competitive is the foot cream niche?
- 10 brands and 145 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in foot cream?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Moist/Dry. The return rate is 0.1%.
- When does demand for foot cream peak?
- Demand peaks in May–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the foot cream niche?
- Listings span £1.85–£21.02; the average listing price is £7.01 (sweet spot $15–$100). The average incumbent carries 7,914 reviews — the moat a new listing must climb.