Foot Cream
MaybeAn estimated 0.1% of orders come back. But products sell for $7.01 on average, outside the sweet spot, so Foot Cream is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £991K/yr964K searches / yr
- 90-day growth
- +36.3%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 145 sellers
Flapen Score
Foot Cream against its category
The dotted line is the Beauty average. Past it, Foot Cream is stronger. Inside it, weaker.
Market
The Foot Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot Cream 964K times last year and spent an estimated £991K. The top 5 brands take 89% of clicks. Demand peaks in May–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £991K a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- +36.3%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £991Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- foot cream424K searches a year
02 · Price
A sale here is worth £7.01.
Listings sell for £7.01 on average, from £1.85 to £21.02. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £7.01 that is £35K to £42K a year per listing.
- Average price
- £7.01under the $15 to $100 sweet spot
- Price range
- £1.85–£21.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £35K–£42K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Hands & Feet. It carries 7,914 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Hands & Feet
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,914per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Foot Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CCS Professional Foot Care Cream 175 ml - Moisturise and Protect Dry and Callused Feet Contains 10% Urea and Eucalyptus Oil Clinically Tested Suitable for Diabetics
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 11,708
- Age
- 18y ago

OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago

Dr. Scholls Cracked Heel Complete Cream with Repair K+ 60ml - Moisturising Treatment Cream for Cracked Heels and Dry Skin with Keratin- 1 x 60 ml
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 9,033
- Age
- 17y ago

OKeeffes Healthy Feet Tube 80ml - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 6,342
- Age
- 11y ago

Flexitol Cracked Heel Balm Visible Results in 1 Day For Extremely Dry Feet & Cracked Heels Removes Hard Skin 25% Urea Medically Proven Foot Cream Suitable for Diabetics 1 x 112g
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 12,041
- Age
- 17y ago
Trending
estimated 90-day click momentum
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago

Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 9mo ago

Flexitol Hard Skin Removing Balm Results in 3 Days Exfoliates Hard and Dead Skin Immediately Softens Feet With Salicylic Acid 22% Urea With Glycolic Acid Clinically Proven Formula 1 x 56g
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 6,781
- Age
- 15y ago

OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago

Eucerin UreaRepair Plus 10% Urea Foot Cream 100ml Intensive Moisturising Foot Treatment for Dry Cracked Feet and Heels with Ceramide & Natural Moisturising Factors Fast-Absorbing Moisturiser
- Price
- £7.42
- Rating
- 4.7/5
- Reviews
- 2,420
- Age
- 16y ago
Newest
by launch date
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago

Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 9mo ago

Dr. Scholls ExpertCare Intense Nourish Foot Cream for Hard Skin 150ml Deeply Moisturising Cream with Urea Vitamin E & Provitamin B5 Complex for Softer Smoother Feet
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 2y ago

Dr. Scholls ExpertCare Advance Repair Foot Cream 150ml Intensive Moisturiser for Cracked Heels and Dry Cracking Skin with Uvit Urea and Pro-Vitamin B5 Complex for Softer Smoother Feet
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago

Scholl Severe Cracked Heel Repair Restoring Balm to repair Very Dry and Cracked Heels Intensely Moisturising for Healthy Feet with 25% Urea Epsom Salts and Essential Oils
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 525
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
145
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 98%
Open market
8%
- CCS31%
- O'Keeffe's29%
- Dr. Scholl's19%
- Flexitol7%
- Silkia4%
- CeraVe3%
- Open — no brand owns it (4 brands, 8%)
Demand
Foot Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Foot Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot cream424K/yr
- cracked heel repair cream90K/yr
- foot cream for cracked heels and dry skin93K/yr
- ccs foot cream77K/yr
- foot moisturiser36K/yr
- foot cream for very dry feet38K/yr
- cracked heel cream21K/yr
- ccs foot care cream30K/yr
- heel cream18K/yr
- cracked heel20K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Cream
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









