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Foot Cream

Maybe

An estimated 0.1% of orders come back. But products sell for $7.01 on average, outside the sweet spot, so Foot Cream is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£991K/yr964K searches / yr
90-day growth
+36.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 145 sellers

Flapen Score

Foot Cream against its category

The dotted line is the Beauty average. Past it, Foot Cream is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Cream 964K times last year and spent an estimated £991K. The top 5 brands take 89% of clicks. Demand peaks in May–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £991K a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
+36.3%
Conversion, latest week
14.7%
Market size, estimated
£991Ka year
Peak month
May2.0× the quietest month
Top search term
foot cream424K searches a year

02 · Price

A sale here is worth £7.01.

Listings sell for £7.01 on average, from £1.85 to £21.02. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £7.01 that is £35K to £42K a year per listing.

Average price
£7.01under the $15 to $100 sweet spot
Price range
£1.85–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£35K–£42K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Hands & Feet. It carries 7,914 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Hands & Feet
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,914per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Foot Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

145

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

8%

  • Brand 131%
  • Brand 229%
  • Brand 319%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Foot Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Foot Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot cream424K/yr
  • cracked heel repair cream90K/yr
  • foot cream for cracked heels and dry skin93K/yr
  • ccs foot cream77K/yr
  • foot moisturiser36K/yr
  • foot cream for very dry feet38K/yr
  • cracked heel cream21K/yr
  • ccs foot care cream30K/yr
  • heel cream18K/yr
  • cracked heel20K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Cream

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Value For Money”
0.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Foot Cream questions

Answered from the same tracked data.