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Foot

Fail

The top 5 brands take 92% of clicks, so Foot is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£422K/yr668K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
73%top-5 click share · 10 brands · 100 sellers

Flapen Score

Foot against its category

The dotted line is the Beauty average. Past it, Foot is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot 668K times last year and spent an estimated £422K. The top 5 brands take 92% of clicks. Demand peaks in May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
6.9%
Market size, estimated
£422Ka year
Peak month
December1.9× the quietest month
Top search term
foot248K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £2.05 to £27.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.20 that is £12K to £14K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£2.05–£27.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #17 within Hands & Feet. It carries 8,421 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#17in Hands & Feet
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,421per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

100

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 166%
  • Brand 216%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Foot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Foot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot248K/yr
  • foot care100K/yr
  • okeeffes healthy feet33K/yr
  • feet care40K/yr
  • foot care kit34K/yr
  • okeefe foot cream34K/yr
  • feet30K/yr
  • o keefe foot cream21K/yr
  • foot care products19K/yr
  • foot mender15K/yr

Reviews and returns

What reviews say buyers love and hate about Foot

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
0.1%of orders come back
“Broke on the first use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Foot questions

Answered from the same tracked data.