Foot
brand-locked demand (top 5 brands take 92% of clicks) — Foot doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Foot profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foot is a £422K/yr Amazon United Kingdom market (668K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Dec. Verdict: Skip it — 46/100.
Foot: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.0% over the last 90 days and 6.9% of searches end in a purchase.
£422K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Foot products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago
OKeeffes Healthy Feet Value Size Jar 180g Foot Cream for Extremely Dry Cracked Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 5,701
- Age
- 6y ago
OKeeffes Healthy Feet Tube 80ml - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 6,342
- Age
- 11y ago
Footmender All in One Foot Cream 100ml
- Price
- £21.02
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 6y ago
Electric Foot File Ratukall Hard Skin Remover Rechargeable Waterproof Callus Remover Pad Feet Care Kit Professional Pedicure Tools Set with Storage Bag for Dry Dead Skin Cracked Heels Calluses
- Price
- £13.22
- Rating
- 4.4/5
- Reviews
- 5,226
- Age
- 4y ago
Trending
90-day click momentum
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago
Alaoo 30 in 1 Foot File Pedicure Set Includes 3Pcs Foot Files 1Pcs Hard Skin Remover and 10 Replacement Heads for Wet & Dry Use Heel Care Scrubber Kit for Women Men Salon or Home Black
- Price
- £6.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago
OKeeffes Healthy Feet Foot Mask Intensive Moisturising Sock Treatment for Extremely Dry Rough Feet & Cracked Heels Visible Results in One Use
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 394
- Age
- 4y ago
Vexloria Electric Foot File 16 in 1 Rechargeable Pedicure Kit Waterproof Scrubber Dead Skin Removal Tool with 3 Rollers & 2 Speeds for Feet Care Battery Display(Includes Blades
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago
Newest
by launch dateOKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago
Alaoo 30 in 1 Foot File Pedicure Set Includes 3Pcs Foot Files 1Pcs Hard Skin Remover and 10 Replacement Heads for Wet & Dry Use Heel Care Scrubber Kit for Women Men Salon or Home Black
- Price
- £6.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago
Vexloria Electric Foot File 16 in 1 Rechargeable Pedicure Kit Waterproof Scrubber Dead Skin Removal Tool with 3 Rollers & 2 Speeds for Feet Care Battery Display(Includes Blades
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Uskerb 3 Pairs Breathable Moisturising Socks for Overnight Hydration - Soft Cotton Reusable Foot Care Socks for Dry Cracked Feet Relief
- Price
- £3.77
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago
Dr. Scholls Nano Glass Foot File - Immediately Removes Hard Skin on Wet or Dry Feet Waterproof & Rustproof Gentle Dead Skin and Callus Remover Pedicure Foot Scrubber for Shower Soft-Grip Handle
- Price
- £7.23
- Rating
- 4.6/5
- Reviews
- 5,044
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- O'Keeffe's66%
- Footmender16%
- Ratukall4%
- CCS3%
- Vexloria3%
- Dr. Scholl's2%
- Open — no brand owns it (4 brands, 6%)
Foot demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Dec · busiest ÷ quietest = 1.9×
Top Foot search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foot248K/yr
- foot care100K/yr
- okeeffes healthy feet33K/yr
- feet care40K/yr
- foot care kit34K/yr
- okeefe foot cream34K/yr
- feet30K/yr
- o keefe foot cream21K/yr
- foot care products19K/yr
- foot mender15K/yr
What reviews say buyers love and hate about Foot
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great quality product have been using it for a number of years keeps my feet in perfect condition highly recommend”
“Super soft”
“affordable price”
“Excellent for dry skin”
“Easy to use”
What buyers complain about
59% of reviews“Broke on the first use”
“Not worth the price”
“with limited results”
“They are not as dry as they were”
“The cream is quite thick”
Foot return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foot questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
