Foot
FailThe top 5 brands take 92% of clicks, so Foot is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £422K/yr668K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 100 sellers
Flapen Score
Foot against its category
The dotted line is the Beauty average. Past it, Foot is stronger. Inside it, weaker.
Market
The Foot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot 668K times last year and spent an estimated £422K. The top 5 brands take 92% of clicks. Demand peaks in May–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.
- Searches, last 12 months
- 668K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £422Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- foot248K searches a year
02 · Price
A sale here is worth £9.20.
Listings sell for £9.20 on average, from £2.05 to £27.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.20 that is £12K to £14K a year per listing.
- Average price
- £9.20under the $15 to $100 sweet spot
- Price range
- £2.05–£27.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #17 within Hands & Feet. It carries 8,421 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #17in Hands & Feet
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,421per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Foot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago

OKeeffes Healthy Feet Value Size Jar 180g Foot Cream for Extremely Dry Cracked Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 5,701
- Age
- 6y ago

OKeeffes Healthy Feet Tube 80ml - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 6,342
- Age
- 11y ago

Footmender All in One Foot Cream 100ml
- Price
- £21.02
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 6y ago

Electric Foot File Ratukall Hard Skin Remover Rechargeable Waterproof Callus Remover Pad Feet Care Kit Professional Pedicure Tools Set with Storage Bag for Dry Dead Skin Cracked Heels Calluses
- Price
- £13.22
- Rating
- 4.4/5
- Reviews
- 5,226
- Age
- 4y ago
Trending
estimated 90-day click momentum
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago

Alaoo 30 in 1 Foot File Pedicure Set Includes 3Pcs Foot Files 1Pcs Hard Skin Remover and 10 Replacement Heads for Wet & Dry Use Heel Care Scrubber Kit for Women Men Salon or Home Black
- Price
- £6.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

OKeeffes Healthy Feet Foot Mask Intensive Moisturising Sock Treatment for Extremely Dry Rough Feet & Cracked Heels Visible Results in One Use
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 394
- Age
- 4y ago

Vexloria Electric Foot File 16 in 1 Rechargeable Pedicure Kit Waterproof Scrubber Dead Skin Removal Tool with 3 Rollers & 2 Speeds for Feet Care Battery Display(Includes Blades
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago
Newest
by launch date
OKeeffes Healthy Feet Repair & Renew Kit Exfoliating Foot Cream 80ml & Reusable Gel Heel Sleeves for Extremely Dry Cracked Heels Softer Heels in One Use
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2mo ago

Alaoo 30 in 1 Foot File Pedicure Set Includes 3Pcs Foot Files 1Pcs Hard Skin Remover and 10 Replacement Heads for Wet & Dry Use Heel Care Scrubber Kit for Women Men Salon or Home Black
- Price
- £6.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

Vexloria Electric Foot File 16 in 1 Rechargeable Pedicure Kit Waterproof Scrubber Dead Skin Removal Tool with 3 Rollers & 2 Speeds for Feet Care Battery Display(Includes Blades
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

Uskerb 3 Pairs Breathable Moisturising Socks for Overnight Hydration - Soft Cotton Reusable Foot Care Socks for Dry Cracked Feet Relief
- Price
- £3.77
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

Dr. Scholls Nano Glass Foot File - Immediately Removes Hard Skin on Wet or Dry Feet Waterproof & Rustproof Gentle Dead Skin and Callus Remover Pedicure Foot Scrubber for Shower Soft-Grip Handle
- Price
- £7.23
- Rating
- 4.6/5
- Reviews
- 5,044
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
100
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
6%
- O'Keeffe's66%
- Footmender16%
- Ratukall4%
- CCS3%
- Vexloria3%
- Dr. Scholl's2%
- Open — no brand owns it (4 brands, 6%)
Demand
Foot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Foot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot248K/yr
- foot care100K/yr
- okeeffes healthy feet33K/yr
- feet care40K/yr
- foot care kit34K/yr
- okeefe foot cream34K/yr
- feet30K/yr
- o keefe foot cream21K/yr
- foot care products19K/yr
- foot mender15K/yr
Reviews and returns
What reviews say buyers love and hate about Foot
We read the reviews and the return reasons for every product selling here.
“Broke on the first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









