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Folliculitis Shampoo

a concentrated shelf (top 5 take 85% of clicks) — Folliculitis Shampoo doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 14Growth 23Conversion 83Competition 13Returns 99Price range 33Avg price 58Brand share 22Review moat 60Quality gap 55
This niche Category average · 2,481 niches

Is Folliculitis Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Folliculitis Shampoo is a £57K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.

Folliculitis Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 9.0% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr6K
Search volume / yr-3.5%48K
Conversion rate9.0%
Avg price£12.99

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 42
Top-5 product click share85%
Open market9%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement100%
New entrants (1y)4· 2 succeeded
Avg rating4.4★
Avg reviews1,111

Top Folliculitis Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • PHARMBANNER49%
  • Recuren Plus23%
  • Natures Relief Co7%
  • Sea Magik7%
  • Kopa Haiku5%
  • SHVYOG3%
  • Open — no brand owns it (2 brands, 6%)

Folliculitis Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR9.0%Products10Brands8Top 5 Brands91%OOS Rate5.1%Rating4.4★Reviews1,111Avg BSR#571
1K750Holiday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Folliculitis Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • folliculitis shampoo35K/yr
  • benzoyl peroxide shampoo5K/yr
  • antibacterial shampoo for humans5K/yr
  • antibacterial shampoo3K/yr

What reviews say buyers love and hate about Folliculitis Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall20%

Reliable Product

Smell10%

Lovely fresh smelling

Allergies9%

No more itching

Value For Money8%

Good price

Efficiency6%

it definitely does the job

What buyers complain about

65% of reviews
Allergies19%

It was just itchy

Functionality-Overall15%

Didn't work

Value For Money11%

not worth the price

Smell7%

Smells bad

Symptom Reduction3%

No Improvement yet

Folliculitis Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
35%
2Functionality-Overall
14%
3Advertised Vs Actual Product
7%
4Ingredients-Overall
6%
5Suitability Short Hair
5%

Common Folliculitis Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folliculitis Shampoo 41/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 10 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -3.5% over the last 90 days.
Search demand for Folliculitis Shampoo on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.