foaming hand wash refill
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good886.58avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£2.21–£19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 96K searches
According to Flapen's Amazon United Kingdom niche tracking, foaming hand wash refill is a £59K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
foaming hand wash refill market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 74%
- Out of stock
- 13.5%
- Avg brand age
- 59 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
12%
- Neat36%
- flowcheer13%
- Tirtyl11%
- BAMBOEARTH11%
- Raindrop Clean10%
- Qtksceadlnce7%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -19.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top foaming hand wash refill search terms
- neat handwash12K/yr
- foaming hand wash refill15K/yr
- neat handwash refills6K/yr
- smol foaming hand wash9K/yr
- foam soap refill10K/yr
- foaming soap refill5K/yr
- neat foaming hand wash3K/yr
- raindrop soap refill6K/yr
- foaming hand soap refill4K/yr
- foam hand wash refill5K/yr
Top foaming hand wash refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin
Neat£19.764.6★81 rev
18 Pack Natural Foaming Hand Soap Tablets - Soft Moisturizing Handwash Tab Refills - 1 Tablet = 9 Oz Refillable Liquid Wash Foam Handsoap - Eco-Friendly Paper Softsoap Refill Tabs (Variety Pack)
BAMBOEARTH£8.284.3★231 rev
Tirtyl Skipper Foaming Hand Soap Tablet Refills - 6 Pack - 1.5L total (6x 250ml) - Rebranded - Compostable Packaging - Variety Fragrance Pack
Tirtyl£6.574.2★1,954 rev
Flowcheer Foaming Hand Soap Refill Tablets 12 Pack (Makes 12 x 250ML) Variety Fragrance Fresh & Clean Handwash No Plastic Bottle
flowcheer£9.764.3★678 rev
Neat Eco-Friendly Foaming Hand Wash Kit (Green Refillable Metal Handwash Dispenser 300ml + 4 Hand Soap Refills) - Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplaces
Neat£16.004.7★145 rev
Newest
by launch date
Neat Eco-Friendly Foaming Hand Wash Discovery Kit (Stone Refillable Handwash Dispenser 300ml + 4 Hand Soap Refills) Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplace
Neat£16.09145 rev
SC Johnson Professional Clear Foam Refill Kit - Foaming Cleanser - Hand Wash for Sensitive Skin - Perfume Free - 2 Recharge Catridges - 1 Litre - for Professional Use Only
SC Johnson Professional£17.9810 rev
Neat Eco-Friendly Foaming Washing Up & Kitchen Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang & Lime & Matcha Scent Minimal Cleaning Solution for Home (6x 30ml Concentrate Bottles)
Neat£14.8541 rev
Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin
Neat£19.7681 rev
Neat Foaming Body Wash Discovery Kit (1 Refillable Bottle 500ml + 3 Refills 50ml each) Dermatologically Approved Shower Gel & Liquid Soap Set for Men & Women Bodywash Suitable for Sensitive Skin
Neat£16.1019 rev
Trending
90-day click momentum
Flowcheer Foaming Hand Soap Refill Tablets -5 Sample Pack Hand Wash Tablets Zero Waste Eco Friendly Cleaning Supplies-Fills 5 X 250ml Refillable Foam Dispenser
flowcheer£4.734.3★
Neat Eco-Friendly Foaming Hand Wash Discovery Kit (Stone Refillable Handwash Dispenser 300ml + 4 Hand Soap Refills) Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplace
Neat£16.094.7★
Neat Eco-Friendly Foaming Washing Up & Kitchen Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang & Lime & Matcha Scent Minimal Cleaning Solution for Home (6x 30ml Concentrate Bottles)
Neat£14.854.1★
Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin
Neat£19.764.6★
Neat Foaming Hand Wash Refills Cotton & Bluebell Scent 6 x 30ml - Dermatologically Approved Liquid Hand Soap - Eco-Friendly Handwash Suitable for Sensitive Skin - Gentle Handwash For Home & Office
Neat£19.764.6★
What buyers say about foaming hand wash refill
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely fragrance”
“Good value”
“Excellent product just as described”
“Feels like it cleans better than any other Ive tried”
“Very eco friendly”
“I just used the dispensers I already had so was really happy”
“Easy to use”
“for me it feels smooth, pleasant, and not harsh or cheap like some”
“The consistency is great”
“Nice foam and delicate on skin, smells nice too”
What buyers complain about
“not a pleasant fragrance at all”
“arrived leaking”
“Too expensive”
“pumps rubbish dosent dispenser correctly keeps getting stuck”
“Very poor foam - very watery despite being made up EXACTLY as per directions”
“contains a dangerous chemical”
“my hands do feel dryer although I am used to moisturising hand soaps so that could be why”
“Its really low quality”
“if you're looking for good cleaning I would look elsewhere”
“No instructions”
Top return reasons
Common questions
- Is foaming hand wash refill profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the foaming hand wash refill niche?
- 13 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in foaming hand wash refill?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- When does demand for foaming hand wash refill peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the foaming hand wash refill niche?
- Listings span £2.21–£19.76; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.