Skip to content

Foaming Hand Wash Refill

a small market ($59K/yr) — Foaming Hand Wash Refill doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 15Growth 16Conversion 59Competition 64Returns 100Price range 27Avg price 52Brand share 40Review moat 65Quality gap 60
This niche Category average · 2,481 niches

Is Foaming Hand Wash Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Foaming Hand Wash Refill is a £59K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.

Foaming Hand Wash Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 5.0% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr-19.0%96K
Conversion rate5.0%
Avg price£12.23

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 21
Top-5 product click share47%
Open market19%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews887

Top Foaming Hand Wash Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

12%

  • Neat36%
  • flowcheer13%
  • Tirtyl11%
  • BAMBOEARTH11%
  • Raindrop Clean10%
  • Qtksceadlnce7%
  • Open — no brand owns it (7 brands, 12%)

Foaming Hand Wash Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR5.0%Products31Brands13Top 5 Brands81%OOS Rate13.5%Rating4.4★Reviews887Avg BSR#151
2K2KPrime Day '25Spike '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Foaming Hand Wash Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • neat handwash12K/yr
  • foaming hand wash refill15K/yr
  • neat handwash refills6K/yr
  • smol foaming hand wash9K/yr
  • foam soap refill10K/yr
  • foaming soap refill5K/yr
  • neat foaming hand wash3K/yr
  • raindrop soap refill6K/yr
  • foaming hand soap refill4K/yr
  • foam hand wash refill5K/yr

What reviews say buyers love and hate about Foaming Hand Wash Refill

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell35%

Lovely fragrance

Value For Money11%

Good value

Quality-Overall10%

Excellent product just as described

Ease Of Cleaning5%

Feels like it cleans better than any other Ive tried

Eco Friendliness4%

Very eco friendly

What buyers complain about

59% of reviews
Smell16%

not a pleasant fragrance at all

Leak-Proof10%

arrived leaking

Value For Money7%

Too expensive

Dispensing Mechanism6%

pumps rubbish dosent dispenser correctly keeps getting stuck

Dilute/Watery6%

Very poor foam - very watery despite being made up EXACTLY as per directions

Foaming Hand Wash Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dispensing Mechanism
29%
2Smell
14%
3Defective Material/Parts
7%
4Color Fading/Discoloration
7%
5Quality-Overall
7%

Common Foaming Hand Wash Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Foaming Hand Wash Refill 47/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -19.0% over the last 90 days.
Search demand for Foaming Hand Wash Refill on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.