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Foaming Face Wash

Fail

The top 5 brands take 100% of clicks, so Foaming Face Wash is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£34K/yr47K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
83%top-5 click share · 4 brands · 71 sellers

Flapen Score

Foaming Face Wash against its category

The dotted line is the Beauty average. Past it, Foaming Face Wash is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foaming Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foaming Face Wash 47K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Feb–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
12.8%
Market size, estimated
£34Ka year
Peak month
September2.1× the quietest month
Top search term
sukin face wash17K searches a year

02 · Price

A sale here is worth £5.74.

Listings sell for £5.74 on average, from £4.14 to £8.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.74 that is £1K to £3K a year per listing.

Average price
£5.74under the $15 to $100 sweet spot
Price range
£4.14–£8.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Face. It carries 1,982 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#156in Face
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,982per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Foaming Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 221%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Foaming Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Foaming Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sukin face wash17K/yr
  • natural face wash13K/yr
  • organic face wash12K/yr
  • sukin cleanser5K/yr

Reviews and returns

What reviews say buyers love and hate about Foaming Face Wash

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cleansing”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Foaming Face Wash questions

Answered from the same tracked data.