Foaming Face Wash
brand-locked demand (top 5 brands take 100% of clicks) — Foaming Face Wash doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Foaming Face Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foaming Face Wash is a £34K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep. Verdict: Skip it — 35/100.
Foaming Face Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.7% over the last 90 days and 12.8% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Foaming Face Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sukin Signature Foaming Facial Cleanser 125ml - with Witch Hazel & Green Tea; cruelty free & vegan friendly - gently cleanses skin removes make-up dirt build-up and sebum.
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 3,597
- Age
- 13y ago
Sukin Signature Cream Cleanser 125ml - with Rosehip Avocado & Sesame Oils; cruelty free & vegan friendly - removes make-up oil and dirt build up on the skin.
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 1,538
- Age
- 16y ago
Dr Organic Manuka Honey Face Wash Cleansing Dry Skin Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 150ml Packaging may vary
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 357
- Age
- 9y ago
Sukin Blemish Control Clarifying Facial Cleansing Wash 125ml - with salicylic acid; cruelty free & vegan friendly.- removes dirt make-up & environmental pollutants whilst purifying the skin.
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 3,597
- Age
- 7y ago
Dr Organic Tea Tree Face Wash Cleansing Purifying Mens Womens Oily Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Organic Recycled & Recyclable Organic 200ml Packaging may vary
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 588
- Age
- 12y ago
Trending
90-day click momentum
The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 150ml
- Price
- £8.66
- Rating
- 4.7/5
- Reviews
- 3,372
- Age
- 2y ago
Dr Organic Manuka Honey Face Wash Cleansing Dry Skin Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 150ml Packaging may vary
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 357
- Age
- 9y ago
Dr Organic Rose Otto Face Wash Cleansing Mature Skin Mens Womens Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 150ml Packaging may vary
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 9y ago
Sukin Signature Foaming Facial Cleanser 125ml - with Witch Hazel & Green Tea; cruelty free & vegan friendly - gently cleanses skin removes make-up dirt build-up and sebum.
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 3,597
- Age
- 13y ago
AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 5,171
- Age
- 4y ago
Newest
by launch dateThe Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 150ml
- Price
- £8.66
- Rating
- 4.7/5
- Reviews
- 3,372
- Age
- 2y ago
AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 5,171
- Age
- 4y ago
Sukin Blemish Control Clarifying Facial Cleansing Wash 125ml - with salicylic acid; cruelty free & vegan friendly.- removes dirt make-up & environmental pollutants whilst purifying the skin.
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 3,597
- Age
- 7y ago
Dr Organic Skin Clear Face Wash Cleansing For Acne & Clear Skin Salicylic Acid Oily Problem Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 125ml
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 618
- Age
- 8y ago
Dr Organic Manuka Honey Face Wash Cleansing Dry Skin Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 150ml Packaging may vary
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 357
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Sukin73%
- Dr. Organic21%
- The Ordinary3%
- Aveeno3%
- Open — no brand owns it (0%)
Foaming Face Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Sep · busiest ÷ quietest = 2.1×
Top Foaming Face Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sukin face wash17K/yr
- natural face wash13K/yr
- organic face wash12K/yr
- sukin cleanser5K/yr
What reviews say buyers love and hate about Foaming Face Wash
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Gentle, effective cleanser”
“it has a soft”
“Great Product”
“Neutral smell”
“Great for sensitive skin”
What buyers complain about
65% of reviews“Allergic reaction”
“do find the scent a bit too strong”
“I think it's too strong for dry skin”
“Every time I tried to use it burnt my face afterwards”
“Well I certainly got that because its so mild it doesnt even feel like its doing anything”
Common Foaming Face Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
