How competitive is the Foaming Cleanser niche on Amazon United Kingdom?

2 brands and 6 sellers compete in Foaming Cleanser on Amazon United Kingdom. The top 5 Foaming Cleanser products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Foaming Cleanser?

Foaming Cleanser buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Foaming Cleanser niche?

Foaming Cleanser sells for £9.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.49–£14.65. The average incumbent carries 45,574 reviews — the moat a new listing must climb.

Foaming Cleanser

brand-locked demand (top 5 brands take 100% of clicks) — Foaming Cleanser doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Foaming Cleanser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Foaming Cleanser is a £403K/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 36/100.

Foaming Cleanser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.2% over the last 90 days and 11.1% of searches end in a purchase.

£403K

revenue / yr

Units sold / yr50K

Search volume / yr-1.2%374K

Conversion rate11.1%

Avg price£9.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 6

Top-5 product click share94%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Foaming Cleanser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 236ml

Price: £7.49
Rating: 4.6/5
Reviews: 99,900
Age: 8y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 473ml

Price: £10.95
Rating: 4.6/5
Reviews: 99,900
Age: 8y ago

CeraVe Foaming Cleanser Refill Face Wash for Normal to Oily Skin 236ml

Price: £10.49
Rating: 4.8/5
Reviews: 1,484
Age: 1y ago

CeraVe Cream-to-Foam Cleanser with Amino Acids for Normal to Dry Skin 236ml

Price: £8.67
Rating: 4.6/5
Reviews: 8,843
Age: 5y ago

Curél Foaming Facial Wash 150ml for Dry Sensitive Skin

Price: £7.50
Rating: 4.6/5
Reviews: 1,778
Age: 6y ago

Newest

by launch date

CeraVe Foaming Cleanser Refill Face Wash for Normal to Oily Skin 236ml

Price: £10.49
Rating: 4.8/5
Reviews: 1,484
Age: 1y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml

Price: £8.60
Rating: 4.6/5
Reviews: 33,734
Age: 3y ago

CeraVe Cream-to-Foam Cleanser with Amino Acids for Normal to Dry Skin 236ml

Price: £8.67
Rating: 4.6/5
Reviews: 8,843
Age: 5y ago

Curél Foaming Facial Wash 150ml for Dry Sensitive Skin

Price: £7.50
Rating: 4.6/5
Reviews: 1,778
Age: 6y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 236ml

Price: £7.49
Rating: 4.6/5
Reviews: 99,900
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

CeraVe96%
Curel4%
Open — no brand owns it (0%)

Foaming Cleanser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume374KCVR11.1%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews45,574Avg BSR#34

Peak months: Oct · busiest ÷ quietest = 1.9×

Top Foaming Cleanser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cerave foaming cleanser146K/yr +26.2%14.4% conv.
foaming cleanser41K/yr -10.0%3.3% conv.
foaming face wash34K/yr +3.8%1.4% conv.
cerave foaming facial cleanser23K/yr -9.7%10.4% conv.
foam cleanser17K/yr -18.2%0.9% conv.
e45 face wash14K/yr +3.7%0.1% conv.
cerave cleanser foaming14K/yr -12.6%12.7% conv.
curel face wash11K/yr +2.2%13.0% conv.
foam face wash11K/yr -10.2%0.9% conv.
cera ve foaming facial cleanser10K/yr -13.8%12.0% conv.

What reviews say buyers love and hate about Foaming Cleanser

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Cleansing19%

“Clean and fresh”

Quality-Overall15%

“Good quality, fast delivery, and works perfectly”

Suitability Combination Skin10%

“its a solid option for sensitive skin”

Value For Money9%

“Great value”

Soft Feel7%

“Gentle”

What buyers complain about

69% of reviews

Allergies18%

“My face became so red and itchy”

Value For Money13%

“Waste of money”

Moist/Dry8%

“it leaves the skin a little dry”

Skin Health8%

“just made my skin worse than it already was”

Smell6%

“slightly scented”

Foaming Cleanser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Suitability Combination Skin

12%

2Functionality-Overall

10%

3Size-Overall

4Value For Money

5Defective Material/Parts

Common Foaming Cleanser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Foaming Cleanser 36/100 on Amazon United Kingdom — Skip it. The niche generates £403K/yr across 7 tracked products. Search demand moved -1.2% over the last 90 days.