Foaming Cleanser
FailThe top 5 brands take 100% of clicks, so Foaming Cleanser is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £403K/yr374K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 6 sellers
Flapen Score
Foaming Cleanser against its category
The dotted line is the Beauty average. Past it, Foaming Cleanser is stronger. Inside it, weaker.
Market
The Foaming Cleanser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foaming Cleanser 374K times last year and spent an estimated £403K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £403Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- cerave foaming cleanser146K searches a year
02 · Price
A sale here is worth £9.76.
Listings sell for £9.76 on average, from £7.49 to £14.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £9.76 that is £49K to £59K a year per listing.
- Average price
- £9.76under the $15 to $100 sweet spot
- Price range
- £7.49–£14.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £49K–£59K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Face. It carries 45,574 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Face
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 45,574per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Foaming Cleanser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 236ml
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 99,900
- Age
- 8y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 473ml
- Price
- £10.95
- Rating
- 4.6/5
- Reviews
- 99,900
- Age
- 8y ago

CeraVe Foaming Cleanser Refill Face Wash for Normal to Oily Skin 236ml
- Price
- £10.49
- Rating
- 4.8/5
- Reviews
- 1,484
- Age
- 1y ago

CeraVe Cream-to-Foam Cleanser with Amino Acids for Normal to Dry Skin 236ml
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 8,843
- Age
- 5y ago

Curél Foaming Facial Wash 150ml for Dry Sensitive Skin
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 1,778
- Age
- 6y ago
Trending
estimated 90-day click momentum
CeraVe Foaming Cleanser Refill Face Wash for Normal to Oily Skin 236ml
- Price
- £10.49
- Rating
- 4.8/5
- Reviews
- 1,484
- Age
- 1y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 473ml
- Price
- £10.95
- Rating
- 4.6/5
- Reviews
- 99,900
- Age
- 8y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 236ml
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 99,900
- Age
- 8y ago

Curél Foaming Facial Wash 150ml for Dry Sensitive Skin
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 1,778
- Age
- 6y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago
Newest
by launch date
CeraVe Foaming Cleanser Refill Face Wash for Normal to Oily Skin 236ml
- Price
- £10.49
- Rating
- 4.8/5
- Reviews
- 1,484
- Age
- 1y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago

CeraVe Cream-to-Foam Cleanser with Amino Acids for Normal to Dry Skin 236ml
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 8,843
- Age
- 5y ago

Curél Foaming Facial Wash 150ml for Dry Sensitive Skin
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 1,778
- Age
- 6y ago

CeraVe Foaming Cleanser with Niacinamide for Normal to Oily Skin 236ml
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 99,900
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- CeraVe96%
- Curel4%
- Open — no brand owns it (0%)
Demand
Foaming Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Foaming Cleanser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave foaming cleanser146K/yr
- foaming cleanser41K/yr
- foaming face wash34K/yr
- cerave foaming facial cleanser23K/yr
- foam cleanser17K/yr
- e45 face wash14K/yr
- cerave cleanser foaming14K/yr
- curel face wash11K/yr
- foam face wash11K/yr
- cera ve foaming facial cleanser10K/yr
Reviews and returns
What reviews say buyers love and hate about Foaming Cleanser
We read the reviews and the return reasons for every product selling here.
“My face became so red and itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foaming Cleanser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









