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Foaming Cleanser

Fail

The top 5 brands take 100% of clicks, so Foaming Cleanser is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£403K/yr374K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
94%top-5 click share · 2 brands · 6 sellers

Flapen Score

Foaming Cleanser against its category

The dotted line is the Beauty average. Past it, Foaming Cleanser is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foaming Cleanser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foaming Cleanser 374K times last year and spent an estimated £403K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
11.1%
Market size, estimated
£403Ka year
Peak month
October1.9× the quietest month
Top search term
cerave foaming cleanser146K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £7.49 to £14.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £9.76 that is £49K to £59K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£7.49–£14.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£49K–£59K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Face. It carries 45,574 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#34in Face
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
45,574per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Foaming Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Foaming Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Foaming Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave foaming cleanser146K/yr
  • foaming cleanser41K/yr
  • foaming face wash34K/yr
  • cerave foaming facial cleanser23K/yr
  • foam cleanser17K/yr
  • e45 face wash14K/yr
  • cerave cleanser foaming14K/yr
  • curel face wash11K/yr
  • foam face wash11K/yr
  • cera ve foaming facial cleanser10K/yr

Reviews and returns

What reviews say buyers love and hate about Foaming Cleanser

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”
18%of negative reviews mention “Allergies”
0.2%of orders come back
“My face became so red and itchy”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foaming Cleanser questions

Answered from the same tracked data.