Foam Hair Rollers
FailPrices span $3.27–$12.69, mostly outside the sweet spot, so Foam Hair Rollers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £45K/yr112K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 59%top-5 click share · 24 brands · 67 sellers
Flapen Score
Foam Hair Rollers against its category
The dotted line is the Beauty average. Past it, Foam Hair Rollers is stronger. Inside it, weaker.
Market
The Foam Hair Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Hair Rollers 112K times last year and spent an estimated £45K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £45Ka year
- Top search term
- foam hair rollers26K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £3.27 to £12.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.34 that is £734 to £2K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £3.27–£12.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £734–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #170 within Styling Tools. It carries 3,246 reviews at 3.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #170in Styling Tools
- Average rating
- 3.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,246per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Foam Hair Rollers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
67
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
59%
Top 20: 91%
Open market
32%
- Brand 119%
- Brand 213%
- Brand 310%
- Brand 410%
- Brand 510%
- Brand 66%
Demand
Foam Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Foam Hair Rollers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam hair rollers26K/yr
- foam rollers hair24K/yr
- sleep in rollers14K/yr
- sponge rollers for hair15K/yr
- sponge hair rollers9K/yr
- sponge rollers6K/yr
- soft hair rollers7K/yr
- sleep rollers4K/yr
- foam roller hair3K/yr
- soft rollers to sleep in4K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hair Rollers
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hair Rollers questions
Answered from the same tracked data.