Foam Hair Rollers
prices mostly outside the sweet spot ($3.27–$12.69) — Foam Hair Rollers doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Foam Hair Rollers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foam Hair Rollers is a £45K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 45/100.
Foam Hair Rollers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.7% over the last 90 days and 5.5% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 29 products
Top Foam Hair Rollers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAQIHAN 36PCS Foam Hair Rollers - Heatless Hair Curlers No Heat Hair Styling Appliances Self Grip Sponge Hair Roller for Short/long Volume Overnight Curls Jumbo Flexi Sponge Rods for Hair Curling
- Price
- £7.77
- Rating
- 4.0/5
- Reviews
- 2,121
- Age
- 1y ago
Conair 61118 Conair Foam Rollers 48PCS
- Price
- £12.16
- Rating
- 4.3/5
- Reviews
- 12,190
- Age
- 13y ago
Jumbo Foam Sponge Hair Roller Soft Sleeping rollers Curvy Wavy Hairstyle Curling Hair Styling Tools 24 Pieces Use For Long Hair Short Hair Ladies And Children 2X2.75(pink)
- Price
- £7.21
- Rating
- 4.1/5
- Reviews
- 1,627
- Age
- 5y ago
Geyoga 18 Pieces Sponge Foam Hair Rollers Women Large Soft Hair Curlers 1. 57 x 2. 75 in Sponge Styling Rollers to Sleep in Hairdressing Curvy Wavy Hairstyle for Ladies Girls Long Short
- Price
- £7.86
- Rating
- 3.6/5
- Reviews
- 4,527
- Age
- 7y ago
SUMAJU Soft Sponge Hair Rollers 12 Pack Overnight Curlers Pink
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 583
- Age
- 9y ago
Trending
90-day click momentum
24pcs Blue Sponge Rollers for Hair Sponge Hair Rollers(2.36×1.18 Blue)
- Price
- £6.69
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2mo ago
FOMIYES 12Pcs Sponge Hair Rollers Heatless Self Grip Foam Curlers for Long Medium and Short Hair Styling Sleep-in Curling Tools for Women
- Price
- £12.69
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago
24Pcs Pink Sponge Rollers for Hair Sponge Hair Rollers Set to Sleep No Heat Foam Rollers(2.36×1.18in Pink)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 6mo ago
MAQIHAN 40PCS Foam Hair Rollers - 0.98 Inch Sponge Rollers for Heatless Hair Curler for Short/Long Hair Sleep rolos para cabello Small Sponge Curlers Soft Sleeping Thin Curl Overnight rulos
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 1y ago
16 Pcs Foam Sponge Hair Rollers Large Pink Soft Curlers for Women & Girls Flexible Sleeping Curlers DIY Hair Styling Tools 30mm Size
- Price
- £4.92
- Rating
- 2.4/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date24pcs Blue Sponge Rollers for Hair Sponge Hair Rollers(2.36×1.18 Blue)
- Price
- £6.69
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2mo ago
24Pcs Pink Sponge Rollers for Hair Sponge Hair Rollers Set to Sleep No Heat Foam Rollers(2.36×1.18in Pink)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 6mo ago
Foam Sponge Hair Rollers - 12 Piece Soft Flexible Curlers for Overnight Sleeping & Styling Home Salon Use (Pink)
- Price
- £4.72
- Rating
- 2.6/5
- Reviews
- 6
- Age
- 7mo ago
24pcs Flexible Sponge Hair Rollers Heatless Curlers For Soft Wavy Hairstyles Ideal for Both Women And Children
- Price
- £5.98
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 8mo ago
36 PCS Foam Hair Rollers Foam Rollers Hair Sponge Rollers for Hair for Short/Long Volume Overnight Curls Jumbo Flexi Sponge Rods for HairCurling(Pink)
- Price
- £5.08
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
67
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
59%
Top 20: 91%
Open market
32%
- MAQIHAN19%
- Conair13%
- BEAUTIYAND10%
- Geyoga10%
- SUMAJU10%
- Kitsch6%
Foam Hair Rollers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Foam Hair Rollers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foam hair rollers26K/yr
- foam rollers hair24K/yr
- sleep in rollers14K/yr
- sponge rollers for hair15K/yr
- sponge hair rollers9K/yr
- sponge rollers6K/yr
- soft hair rollers7K/yr
- sleep rollers4K/yr
- foam roller hair3K/yr
- soft rollers to sleep in4K/yr
What reviews say buyers love and hate about Foam Hair Rollers
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great product as described”
“Excellent price”
“Easy to use”
“Just what I wanted”
“Good curls”
What buyers complain about
65% of reviews“Smaller than expected”
“Not easy to use”
“Total rubbish”
“False advertising”
“These will not stay in my hair at all”
Foam Hair Rollers return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foam Hair Rollers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
