Foam Hair Rollers
FailPrices span $3.27–$12.69, mostly outside the sweet spot, so Foam Hair Rollers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £45K/yr112K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 59%top-5 click share · 24 brands · 67 sellers
Flapen Score
Foam Hair Rollers against its category
The dotted line is the Beauty average. Past it, Foam Hair Rollers is stronger. Inside it, weaker.
Market
The Foam Hair Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Hair Rollers 112K times last year and spent an estimated £45K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £45Ka year
- Top search term
- foam hair rollers26K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £3.27 to £12.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.34 that is £734 to £2K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £3.27–£12.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £734–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #170 within Styling Tools. It carries 3,246 reviews at 3.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #170in Styling Tools
- Average rating
- 3.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,246per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Foam Hair Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAQIHAN 36PCS Foam Hair Rollers - Heatless Hair Curlers No Heat Hair Styling Appliances Self Grip Sponge Hair Roller for Short/long Volume Overnight Curls Jumbo Flexi Sponge Rods for Hair Curling
- Price
- £7.77
- Rating
- 4.0/5
- Reviews
- 2,121
- Age
- 1y ago
Conair 61118 Conair Foam Rollers 48PCS
- Price
- £12.16
- Rating
- 4.3/5
- Reviews
- 12,190
- Age
- 13y ago
Jumbo Foam Sponge Hair Roller Soft Sleeping rollers Curvy Wavy Hairstyle Curling Hair Styling Tools 24 Pieces Use For Long Hair Short Hair Ladies And Children 2X2.75(pink)
- Price
- £7.21
- Rating
- 4.1/5
- Reviews
- 1,627
- Age
- 5y ago
Geyoga 18 Pieces Sponge Foam Hair Rollers Women Large Soft Hair Curlers 1. 57 x 2. 75 in Sponge Styling Rollers to Sleep in Hairdressing Curvy Wavy Hairstyle for Ladies Girls Long Short
- Price
- £7.86
- Rating
- 3.6/5
- Reviews
- 4,527
- Age
- 7y ago
SUMAJU Soft Sponge Hair Rollers 12 Pack Overnight Curlers Pink
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 583
- Age
- 9y ago
Trending
estimated 90-day click momentum
24pcs Blue Sponge Rollers for Hair Sponge Hair Rollers(2.36×1.18 Blue)
- Price
- £6.69
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2mo ago
FOMIYES 12Pcs Sponge Hair Rollers Heatless Self Grip Foam Curlers for Long Medium and Short Hair Styling Sleep-in Curling Tools for Women
- Price
- £12.69
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago
24Pcs Pink Sponge Rollers for Hair Sponge Hair Rollers Set to Sleep No Heat Foam Rollers(2.36×1.18in Pink)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 6mo ago
MAQIHAN 40PCS Foam Hair Rollers - 0.98 Inch Sponge Rollers for Heatless Hair Curler for Short/Long Hair Sleep rolos para cabello Small Sponge Curlers Soft Sleeping Thin Curl Overnight rulos
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 1y ago
16 Pcs Foam Sponge Hair Rollers Large Pink Soft Curlers for Women & Girls Flexible Sleeping Curlers DIY Hair Styling Tools 30mm Size
- Price
- £4.92
- Rating
- 2.4/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date24pcs Blue Sponge Rollers for Hair Sponge Hair Rollers(2.36×1.18 Blue)
- Price
- £6.69
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2mo ago
24Pcs Pink Sponge Rollers for Hair Sponge Hair Rollers Set to Sleep No Heat Foam Rollers(2.36×1.18in Pink)
- Price
- £6.51
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 6mo ago
Foam Sponge Hair Rollers - 12 Piece Soft Flexible Curlers for Overnight Sleeping & Styling Home Salon Use (Pink)
- Price
- £4.72
- Rating
- 2.6/5
- Reviews
- 6
- Age
- 7mo ago
24pcs Flexible Sponge Hair Rollers Heatless Curlers For Soft Wavy Hairstyles Ideal for Both Women And Children
- Price
- £5.98
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 8mo ago
36 PCS Foam Hair Rollers Foam Rollers Hair Sponge Rollers for Hair for Short/Long Volume Overnight Curls Jumbo Flexi Sponge Rods for HairCurling(Pink)
- Price
- £5.08
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
67
Est. top-5 brand share
62%
Top 20: 97%
Est. top-5 click share
59%
Top 20: 91%
Open market
32%
- MAQIHAN19%
- Conair13%
- BEAUTIYAND10%
- Geyoga10%
- SUMAJU10%
- Kitsch6%
Demand
Foam Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Foam Hair Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam hair rollers26K/yr
- foam rollers hair24K/yr
- sleep in rollers14K/yr
- sponge rollers for hair15K/yr
- sponge hair rollers9K/yr
- sponge rollers6K/yr
- soft hair rollers7K/yr
- sleep rollers4K/yr
- foam roller hair3K/yr
- soft rollers to sleep in4K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hair Rollers
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hair Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data