florida water
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great164.31avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Okay£5.05–£22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 60K searches
According to Flapen's Amazon United Kingdom niche tracking, florida water is a £73K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
florida water market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £63K–£76K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 69%
- Out of stock
- 1.2%
- Avg brand age
- 70 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Murray & Lanman41%
- Jiri & Friends29%
- AGUA DE FLORIDA7%
- Generic7%
- MUT226%
- Florida Water4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top florida water search terms
- florida water39K/yr
- florida water spiritual cleansing15K/yr
- agua de florida7K/yr
Top florida water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Murray & Lanman Florida Water Cologne 7.5oz - Agua Florida Colonia (Pack of 1)
Murray & Lanman£6.064.7★160 rev
Agua de Florida 270ml originally from Peru Jiri & Friends Purifying Spiritual Water | Florida Water promotes relaxation - shamans cleansing spirit water
Jiri & Friends£12.254.7★850 rev
Agua florida cologne 16oz/472 ml (plastic)
AGUA DE FLORIDA£9.694.5★98 rev
Florida Water (Plastic Bottle) 7.5 Oz(Pack Of 6)
Murray & Lanman£22.054.6★117 rev
Jiri & Friends 1 Pack Palo Santo Sticks (25 gram) Natural Incense and Agua de Florida | Florida Water 270 ml - Sjaman Cleansing Spirit Water | 100% Natural
Jiri & Friends£13.814.6★322 rev
Newest
by launch date
4xFlorida Water Murray & Lanman Cologne 7.5 oz (221 ml)
Generic£18.313 rev
Florida Water (Benjamins) 240ml
Generic£5.051 rev
MUT22 Florida Peru Water 100% Original - 2 Bottles of 270 ML for Spiritual Cleansing and Protection
MUT22£16.8380 rev
Florida Water Murray & Lanman Cologne Spray 12oz (354ml) New
ETERNAL BEAUTY£10.5328 rev
MUT22 2 Florida Water from Peru 100% Original and 6 Palo Santo - Complete Spiritual Cleansing Set
MUT22£18.8949 rev
Trending
90-day click momentum4xFlorida Water Murray & Lanman Cologne 7.5 oz (221 ml)
Generic£18.315.0★
Florida Water (Benjamins) 240ml
Generic£5.055.0★
MUT22 2 Florida Water from Peru 100% Original and 6 Palo Santo - Complete Spiritual Cleansing Set
MUT22£18.894.7★
Jiri & Friends 1 Pack Florida Water Cologne 270ml + Soap 3.35Onz. Room Fragrance (Agua de Florida + Soap) promotes relaxation and has a soothing effect - shamans cleansing spirit water
Jiri & Friends£17.344.6★
MUT22 Florida Peru Water 100% Original - 2 Bottles of 270 ML for Spiritual Cleansing and Protection
MUT22£16.834.6★
What buyers say about florida water
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“what a lovely seller”
“Amazing product - well worth investing in”
“Nice especially after a haircut”
“Use in all my cleaning regimes and highly recommend”
“Has a lot of useful things you can do with it”
“It did the job”
“this fits my routine perfectly”
“Its uplifting and fresh and I feel so clean after using”
Top return reasons
Common questions
- Is florida water profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the florida water niche?
- 8 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- When does demand for florida water peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the florida water niche?
- Listings span £5.05–£22.05; the average listing price is £12.67 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.