Florida Water

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

9.6%

Market size, estimated

£73Ka year

Peak month

August1.4× the quietest month

Top search term

florida water39K searches a year

Listings sell for £12.67 on average, from £5.05 to £22.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.67 that is £3K to £6K a year per listing.

Average price

£12.67under the $15 to $100 sweet spot

Price range

£5.05–£22.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #311 within Fragrances. It carries 164 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

77%

Out of stock, average day

1.2%

Average rank

#311in Fragrances

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

164per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months