Flora and Curl
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Flora and Curl is a Maybe.
- Flapen Score
- 64 / 100Top 2% of 2,481 Beauty niches · +17 vs the category median of 4764
- Market size
- £640K/yr424K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 32%top-5 click share · 5 brands · 48 sellers
Flapen Score
Flora and Curl against its category
The dotted line is the Beauty average. Past it, Flora and Curl is stronger. Inside it, weaker.
Market
The Flora and Curl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flora and Curl 424K times last year and spent an estimated £640K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £640K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £640Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- only curls177K searches a year
02 · Price
A sale here is worth £15.78.
Listings sell for £15.78 on average, from £3.47 to £52.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.78 that is £12K to £16K a year per listing.
- Average price
- £15.78inside the $15 to $100 sweet spot
- Price range
- £3.47–£52.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #127 within Shampoos & Conditioners. It carries 5,697 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #127in Shampoos & Conditioners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,697per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Flora and Curl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
5 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 82%
Open market
0%
- Brand 142%
- Brand 225%
- Brand 315%
- Brand 415%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Flora and Curl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Flora and Curl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- only curls177K/yr
- eve curls hair products12K/yr
- only curls hair products40K/yr
- garnier method for curls27K/yr
- garnier curly hair products24K/yr
- eve curls8K/yr
- garnier curls16K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- garnier curl8K/yr
Reviews and returns
What reviews say buyers love and hate about Flora and Curl
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flora and Curl questions
Answered from the same tracked data.