Flora and Curl
Flora and Curl shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Is Flora and Curl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flora and Curl is a £640K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 64/100.
Flora and Curl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +19.6% over the last 90 days and 9.6% of searches end in a purchase.
£640K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Flora and Curl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Dream Coat for Curly Hair Lightweight Anti-Frizz Spray for Bouncy Frizz-Free Waves and Curls 200ml
- Price
- £18.36
- Rating
- 4.1/5
- Reviews
- 17,862
- Age
- 8y ago
Only Curls Hydrating Curl Crème 250ml Curly Hair Product Curl Enhancer & Control Hydrating Leave-in Styling Cream Soft Defined Frizz-Free Curls Vegan & Cruelty Free For All Curly Hair Types
- Price
- £13.64
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 1y ago
Only Curls Cleansing Bundle 300ml x2 Curly Hair Shampoo and Conditioner Sulphate-free Nourishing Gentle & Detangling Hydrated & Frizz-Free Vegan & Cruelty Free For All Curly Hair Types
- Price
- £26.71
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago
Moroccanoil Curl Defining Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 13y ago
Moroccanoil Curl Defining Cream
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 15y ago
Trending
90-day click momentum
Eve Curls Curl Defining Cream 200ml Lightweight Definition for Curly Hair | Vegan Sulphate & Silicone Free
- Price
- £13.08
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 8mo ago
Only Curls Curl Refresh Spray 250ml Curly Hair Product Moisturising Styling Mist Next Day Curl Revitaliser Defined Hydrated & Frizz-Free Curls Without Stickiness For All Curly Hair Types
- Price
- £14.14
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago
Only Curls Starter Pack & Microfibre Towel Curl Defining Mini Set Nourishing Shampoo Detangling Conditioner Curl Creme Enhancing Gel & Curly Hair Wrap Frizz-Free Travel Pack 100ml x4
- Price
- £34.78
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 10mo ago
Garnier Hair Gel Method for Curls Flexi-Hold Curl Gel Nourishing Defining Curl Shape with a Long-Lasting Flexible Hold Humidity-Proof for All Curls & Type 4 Coils Vegan Formula 370ml
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 10mo ago
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
- Price
- £3.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago
Newest
by launch dateEve Curls Curl Defining Cream 200ml Lightweight Definition for Curly Hair | Vegan Sulphate & Silicone Free
- Price
- £13.08
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 8mo ago
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
- Price
- £4.43
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 10mo ago
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
- Price
- £3.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago
Garnier Hair Gel Method for Curls Flexi-Hold Curl Gel Nourishing Defining Curl Shape with a Long-Lasting Flexible Hold Humidity-Proof for All Curls & Type 4 Coils Vegan Formula 370ml
- Price
- £4.71
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 10mo ago
Only Curls Starter Pack & Microfibre Towel Curl Defining Mini Set Nourishing Shampoo Detangling Conditioner Curl Creme Enhancing Gel & Curly Hair Wrap Frizz-Free Travel Pack 100ml x4
- Price
- £34.78
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
5 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 82%
Open market
0%
- Only Curls42%
- Garnier25%
- Moroccanoil15%
- COLOR WOW15%
- Eve Curls4%
- Open — no brand owns it (0%)
Flora and Curl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Flora and Curl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- only curls177K/yr
- eve curls hair products12K/yr
- only curls hair products40K/yr
- garnier method for curls27K/yr
- garnier curly hair products24K/yr
- eve curls8K/yr
- garnier curls16K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- garnier curl8K/yr
What reviews say buyers love and hate about Flora and Curl
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Perfect curls”
“Excellent Product”
“Beautiful smell”
“enhances those curls”
“is very soft”
What buyers complain about
59% of reviews“Expensive”
“a truly horrific hair damaging product”
“Terrible strong smell”
“it doesn't work as advertised”
“Doesnt work with frizz”
Flora and Curl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flora and Curl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
