Flora and Curl

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £640K a year.

Searches, last 12 months

424K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

9.6%

Market size, estimated

£640Ka year

Peak month

July2.6× the quietest month

Top search term

only curls177K searches a year

Listings sell for £15.78 on average, from £3.47 to £52.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.78 that is £12K to £16K a year per listing.

Average price

£15.78inside the $15 to $100 sweet spot

Price range

£3.47–£52.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£12K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #127 within Shampoos & Conditioners. It carries 5,697 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#127in Shampoos & Conditioners

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,697per listing

Listings tracked

36

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months