flat claw clip
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good523.34avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay£167K£167K/yr · 403K searches
Avg price
Bad£5.63avg listing price — sweet spot $15–$100
Price range
Bad£2.60–£10.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flat claw clip is a £167K/yr Amazon United Kingdom market (403K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
flat claw clip market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £169K–£225K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 20.8%
- Avg brand age
- 19 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
63
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
38%
Top 20: 75%
Open market
51%
- lulir11%
- Kitsch10%
- Yeomju8%
- OWill8%
- SiHuiTu6%
- Tizanfenor5%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — +12.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Top flat claw clip search terms
- flat hair clips61K/yr
- flat claw clip62K/yr
- flat hair claw clips104K/yr
- flat hair clips women23K/yr
- flat hair clip18K/yr
- duckbill hair clips21K/yr
- flat claw clips15K/yr
- flat claw clips for women fine hair13K/yr
- flat clips8K/yr
- flat claw clips for thick hair11K/yr
Top flat claw clip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
lulir Flat Hair Clips for Women 4 PCS Curved Flat Hair Clips for Lying & Driving Strong Hold Non Slip Hair Claw Clips for Thick & Thin Hair (With Hair Ties)
lulir£4.644.2★126 rev
Yeomju Pack of 4 Neutral Colour Matt Flat Hair Claw Clips for Women Round Lay Down Clip for Thick and Thin Hair Comfortable Curved
Yeomju£4.954.3★1,427 rev
OWill Flat Claw Clip 4 Pcs Flat Hair Clips for Women Curved Design Hair Clips for Thick Thin Hairs Hair Accessories for Women and Girls
OWill£6.694.4★261 rev
6 PCS Flat Hair Clips for Women Curved Design Hair Clips for Lying Driving - Matte Strong Hold Hair Claw Clips for Thin Thick Hair Hair Accessories for Women and Girls (Solid color)
SiHuiTu£4.894.3★76 rev
Hair Claw Clips for Women 6 PCS Flat Hair Clips for Thick Thin Hair Large Matte Hair Claw Nonslip for Girls Decoration (6 PCS)
YANIGEN£4.574.4★266 rev
Newest
by launch date
Flat Hair Claw Clips for Women & Girls - 6 Pcs Brown & Black Matte Flat Hair Clips - Non-Slip Strong Hold for Thick & Fine Hair Comfortable All-Day Wear - Ideal Gift for Women
UNIWR£6.393 rev
lulir Flat Hair Clips for Women 4 PCS Curved Flat Hair Clips for Lying & Driving Strong Hold Non Slip Hair Claw Clips for Thick & Thin Hair (With Hair Ties)
lulir£4.64126 rev
Flat Hair Clips for Women 6 PCS French Design Curved Claw Clips Non-Slip Hair Accessories for Thick & Fine Hair Medium Round Duckbill Claw Clip for Girls 4.7 x 2 Inches
YOUFANGE£4.67107 rev
Kitsch Small Flat Claw Clips for Women - Stylish Flat Hair Clips Strong Hold for Thick & Fine Hair | Non-Slip for Secure Comfortable All-Day Wear | Ideal Gifts for Women - Black
Kitsch£4.7782 rev
Bphne 4 Pack Flat Hair Clips for Women Matte Oval French Claw Clips 3.8 Inch Non Slip Strong Hold for Thick & Thin Hair Lay Flat Design for Work Yoga Daily Styling (C)
B.PHNE£3.24118 rev
Trending
90-day click momentumBphne 4 Pack Flat Hair Clips for Women Matte Oval French Claw Clips 3.8 Inch Non Slip Strong Hold for Thick & Thin Hair Lay Flat Design for Work Yoga Daily Styling (C)
B.PHNE£3.244.5★
Flat Hair Claw Clips for Women & Girls - 6 Pcs Brown & Black Matte Flat Hair Clips - Non-Slip Strong Hold for Thick & Fine Hair Comfortable All-Day Wear - Ideal Gift for Women
UNIWR£6.395.0★
Kitsch Small Flat Claw Clips for Women - Stylish Flat Hair Clips Strong Hold for Thick & Fine Hair | Non-Slip for Secure Comfortable All-Day Wear | Ideal Gifts for Women -Tortoise Design
Kitsch£5.414.0★
Kitsch Large Flat Claw Clips for Women - Stylish Flat Hair Clips Strong Hold for Thick & Fine Hair | Non-Slip for Secure Comfortable All-Day Wear | Ideal Gifts for Women - Tortoise Design
Kitsch£6.094.0★
lulir Flat Hair Clips for Women 4 PCS Curved Flat Hair Clips for Lying & Driving Strong Hold Non Slip Hair Claw Clips for Thick & Thin Hair (With Hair Ties)
lulir£4.644.2★
What buyers say about flat claw clip
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Very comfortable”
“Hold hair well”
“Excellent value for money”
“Even good for hair up”
“Very handy to control your hair”
“Lovely colours”
“Exactly as pictured”
“It works well”
“They look stylish”
What buyers complain about
“Broke within a day”
“Not suitable for thick hair”
“the broken bits were missing so not sure how it passed quality control”
“Clip is quite large”
“Not very grippy”
“not robust”
“Does not hold all the hair”
“very expensive”
“I have fine hair these clips do not hold fine hair as advertised”
“Pulling hair out”
Top return reasons
Common questions
- Is flat claw clip profitable to sell on Amazon United Kingdom?
- The niche generates £167K/yr across 47 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the flat claw clip niche?
- 35 brands and 63 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in flat claw clip?
- Top complaints mined from reviews: Durability, Suitability Short Hair, Quality-Overall. The return rate is 0.8%.
- When does demand for flat claw clip peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
- What does it cost to enter the flat claw clip niche?
- Listings span £2.60–£10.77; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.